Does Influencer Marketing Really Work? | Ep. #935 - a podcast by Eric Siu & Neil Patel

In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Does Influencer Marketing Really Work?
• [00:35] Neil has used tons of influencer marketing.
• [01:02] Chinese influencers are killing the game and making a lot of money.
• [01:20] There isn’t a lot of good monetization through Instagram.
• [01:33] The US is behind China in influencer marketing.
• [01:52] It worked well at first, but now more people are doing and are charging a lot more.
• [02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds.
• [03:06] Try to find micro-influencers to get a better ROI.
• [04:10] Eric reads an article about the Chinese influencer market.
• [05:22] The US is better at B2B marketing.
• [05:45] Go to Influence.co to find niche influencers.
• [05:53] That’s it for today!
• [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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