Does Podcast Advertising Actually Work? | Ep. #977 - a podcast by Eric Siu & Neil Patel

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Does Podcast Advertising Actually Work?
• [00:35] MeUndies advertises on podcasts. They make $75 Million a year.
• [00:48] They spent a third of their marketing budget on podcast advertising.
• [01:10] Eric thinks this is “stupid”.
• [01:40] Once you start advertising overly consistently, the message becomes lost on people.
• [02:15] People reach out wanting to advertise with us all the time.
• [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast.
• [03:05] Knowing the audience is key.
• [03:15] It has to be the right product for the right people.
• [03:20] That’s it for today!
• [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

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