Here's the Very First Email that You Should Send to Customers | Ep. #587 - a podcast by Eric Siu & Neil Patel

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers
• [00:35] Send an email that helps them throughout their journey and experience.
• [00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers.
• [01:24] Getting people on-boarded the right way is key.
• [02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth.
• [02:30] Intercom’s initial email explains how everything works and how you can get started.
• [02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit.
• [03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”.
• [03:52] Make sure to include a checklist or steps, so that people have a path to follow.
• [04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you.
• [04:43] That’s all for today!
• [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Further episodes of Marketing School - Digital Marketing and Online Marketing Tips

Further podcasts by Eric Siu & Neil Patel

Website of Eric Siu & Neil Patel