How Original Research Will Supercharge Your Content Marketing | Ep. #1337 - a podcast by Eric Siu & Neil Patel

In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.
[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.
[01:41] The increase in backlinks when using original data over someone else's.
[03:33] Look for hot topics; you want to write about things that people want to read!
[04:01] Data points often signal utility to readers and will get more clicks and traffic.
[04:37] Well-presented data; graphs and graphics with tools like Canva.
[04:52] Outsourcing this job to others if you do not have time to do it yourself! 
[05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

ClickFlow

Backlinko

Ubersuggest

Ahrefs

Canva

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• Twitter @ericosiu

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