How to Get Started with Paid Performance Marketing | Ep. #1013 - a podcast by Eric Siu & Neil Patel

In episode #1013, we discuss how to get started with paid performance marketing. Tune in to hear our tips for making this type of marketing work for you.

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TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Get Started with Paid Performance Marketing
• [00:40] Affiliate marketing can be performance marketing.
• [01:05] Paid performance marketing is taking a financial risk, but getting paid per lead.
• [01:25] Neil thinks it is running paid ads.
• [01:40] Facebook loves paid ads.
• [02:02] Go to your competitors’ fan pages and look at their info and ads link.
• [02:26] SEMRush is good for this research, as well.
• [03:25] Tracking and attribution is important.
• [03:34] Leaddyno is a great tool for this.
• [04:02] De-risk yourself when starting out and start with a smaller budget that you can afford to lose.
• [04:41] Focus on one area before you focus on too many things and spread yourself thin.
• [05:19] That’s it for today!
• [05:24] Don’t forget to check out Single Grain for more info about our free live event in June.

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