How to Leverage Facebook's Library | Ep. #1238 - a podcast by Eric Siu & Neil Patel

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Leverage Facebook Ad Library. 
• [00:32] All the information about ads that Facebook’s library provides.
• [01:00] An example of how this tool can show you everything about a brand’s ad activity.  
• [01:41] The biggest mistake people make – copying what the big brands are doing. 
• [02:08] Remembering that conversion rates for big brands are always going to be higher. 
• [02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement. 
• [03:38] The industries in which you can see super creative affiliate marketers. 
• [04:37] Paying attention to those adds that are up for a long time.
• [05:03] That’s it for today!
• [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

• Facebook Ad Library
• Nike
• Amazon
• Microsoft

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