How to Target Effectively on LinkedIn | Ep. #962 - a podcast by Eric Siu & Neil Patel

In episode #962, we discuss how to target effectively on LinkedIn. Tune in to hear how you can get the right people to engage with your content.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: How to Target Effectively on LinkedIn
• [00:38] On LinkedIn, you can target job titles, specialties, or seniority.
• [00:56] Targeting job titles is the easiest option.
• [01:16] Although everyone has odd titles nowadays.
• [01:30] The specialties option allows you to search for job function.
• [01:42] Seniority helps you narrow down the level of employee you are seeking.
• [02:10] It’s all about the content you produce.
• [02:24] Post content that’s related to your business.
• [03:02] When your post is more specific, you will get engagements from real leads.
• [03:30] LinkedIn groups are an option.
• [03:45] Retargeting is another option.
• [04:00] It’s about layering the options, so you can laser-target.
• [04:15] That’s all for today!
• [04:49] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Further episodes of Marketing School - Digital Marketing and Online Marketing Tips

Further podcasts by Eric Siu & Neil Patel

Website of Eric Siu & Neil Patel