Swipe Neil's Course Funnel That Generated $381,722 Per Month Here | Ep. #1294 - a podcast by Eric Siu & Neil Patel

from 2020-02-15T14:00

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In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stack.

TIME-STAMPED SHOW NOTES:

  • [00:25] Today’s topic: How You Can Swipe Neil’s Course Funnel that Generates 380k/Month.
  • [00:46] Selling info products that teach you how to do marketing.
  • [00:56] Driving the audience from emails to webinars and then making a pitch. 
  • [01:09] Following up with a week-long email sequence with a countdown timer at the end.
  • [01:27] Sending text messages to everyone who watched the webinar but didn’t end up buying.
  • [01:58] Offering a free trial to those you didn’t capture before.
  • [02:50] The percentages that bought from each of the funnel points.
  • [03:21] The majority of sales came from the day 1 webinar or the day 7 closing off email. 
  • [03:46] The tools in Neil’s stack: Keap, Kajabi, Stripe, PlusThis, and PicSnippets.   
  • [04:31] What good course creators do – use Google Sheet to track things.  
  • [05:05] Reasons for including a payment plan and what it looked like.  
  • [05:25] Where you can find all the free resources Neil uses.  
  • [06:10] Running ads and looking at what you are paying per sale, not per lead. 
  • [06:52] Why Neil decided to quit the info business. 
  • [07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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