The Art of Speaking: How to Market Your Business From a Stage | Ep. #655 - a podcast by Eric Siu & Neil Patel

from 2018-05-17T10:00

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In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage
[00:35] Neil has been speaking for over ten years.
[00:45] He never joined Toastmasters, he is just naturally outgoing.
[01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic.
[01:55] You have to cater your approach to each audience.
[02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged.
[02:33] Eric and Neil never do a hard sell in their speeches.
[02:47] Russell Brunson makes a lot of money from his public speaking engagements.
[03:15] He spoke at the 10X conference and made $3 Million because of that event.
[03:30] Russell is great at creating the “FOMO” feeling.
[04:00] Some conferences want speakers to sell their businesses.
[04:55] The hard sell has rubbed people the wrong way.
[05:03] Leadpages is a way to get people on your email list.
[05:28] Give people a link to your product or get them on your email list.
[05:45] Special offers are also a great way to get leads.
[06:30] It’s worth it to play the long game.
[06:51] That’s all for today!
[06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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