The Cookieless Future Is Here: Here's What to Do About It #2459 - a podcast by Eric Siu & Neil Patel

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!
TIME-STAMPED SHOW NOTES:[00:00] Today’s topic: The cookieless future is here. Here's what to do about it.[00:06] Why we think small businesses should do nothing.[00:30] What large corporations should do; starting with working on their data analytics.[00:56] First-party versus third-party data and how to have more control of your funnel.[02:03] How a cookieless future can actually be an asset.[02:17] Tips for making better-informed decisions using the data at your disposal.[02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks).[03:52] Advice for reaching your customers in a cookieless future. [05:10] That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!

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