The Craziest Marketing Tactic Ever | Ep. #612 - a podcast by Eric Siu & Neil Patel

from 2018-04-04T10:00

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In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Craziest Marketing Tactic Ever
[00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
[01:02] He bet everything on video marketing in order to hit numbers.
[01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
[01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
[02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
[02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
[03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
[03:50] Marketing works whether people love or hate the campaign.
[04:32] Buying websites is another great way to improve your ranking.
[04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
[05:45] The site would then redirect to their main landing page.
[05:52] That’s it for today!
[06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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