The Marketing Tactic You Must Master in 2018 | Ep. #640 - a podcast by Eric Siu & Neil Patel

from 2018-05-02T10:00

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In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018
[00:33] Surprise: it’s branding!
[00:49] Neil recently performed a survey to discover what causes people to engage with his brand.
[00:57] He made sure it was an open-ended survey.
[01:05] The answers were either that they saw him at a conference or watched his videos.
[01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.
[02:14] Even though it costs more upfront, it will pay off financially in the long run.
[03:00] The market is very fragmented right now; the way people market and engage with content varies.
[03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.
[04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.
[05:10] That’s it for today!
[05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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