The Pros and Cons of Polarizing Marketing #2443 - a podcast by Eric Siu & Neil Patel

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!
TIME-STAMPED SHOW NOTES:[00:00] Today’s topic: The Pros and Cons of Polarizing Marketing.[00:07] An overview of the concept of polarizing marketing.[00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community.[00:44] Why do you need to decide what your goal is before you implement polarizing marketing?[01:28] The spaces that benefit most from polarizing marketing.[03:42] When to avoid polarizing content.[04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness. [05:11] That’s it for today! Don’t forget to rate, review, and subscribe!Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:Budweiser

Dylan MulvaneyNike

Colin KaepernickBurger King

The Moldy Whopper CampaignMcDonald's

PepsiDon’t forget to help us grow by subscribing and liking on YouTube!


Leave Some Feedback:What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.Connect with Us: 



Single Grain<


NP Digital<


Twitter @neilpatel Twitter @ericosiu


Learn more about your ad choices. Visit megaphone.fm/adchoices

Further episodes of Marketing School - Digital Marketing and Online Marketing Tips

Further podcasts by Eric Siu & Neil Patel

Website of Eric Siu & Neil Patel