The Secret to a High-Converting P.S. Section #1620 - a podcast by Eric Siu & Neil Patel

The Secret to a High-Converting PS Section
In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!TIME-STAMPED SHOW NOTES:
[00:25]Today’s topic: The Secret to a High-Converting PS Section.
[00:31]The PS section at the end of emails and examples of how it can be used.
[00:45]Different places that PS sections can pop up outside of emails.
[00:50]Neil's PS section; underlining speed and automation for higher conversions.
[01:35]Mentioning a related topic that will interest the reader.
[01:45]Eric's strategy for his PS section; keeping it light and breezy.
[02:23]Using different language and tone for different accounts.
[02:48]Conversion from this part of your email will not be huge, but will help you scoop up stragglers. 
[03:15]That’s it for today!
[03:18]To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode: 
UbersuggestClickFlow
Content Decay 
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