What Marketing Channel is Really Causing Your Sales? | Ep. #667 - a podcast by Eric Siu & Neil Patel

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.

TIME-STAMPED SHOW NOTES:

• [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
• [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
• [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
• [02:02] Google Analytics also has multi-channel attribution.
• [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
• [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
• [04:20] Segment will take your data points and push it to your CRM.
• [04:46] That’s all for today!
• [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

• What should we talk about next? Please let us know in the comments below.
• Did you enjoy this episode? If so, please leave a short review.

Connect with us:

• NeilPatel.com
• Quick Sprout
• Growth Everywhere
• Single Grain
• Twitter @neilpatel
• Twitter @ericosiu

Further episodes of Marketing School - Digital Marketing and Online Marketing Tips

Further podcasts by Eric Siu & Neil Patel

Website of Eric Siu & Neil Patel