Why TikTok Shops Might Be The Next Big Opportunity - a podcast by Eric Siu & Neil Patel

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

TIME-STAMPED SHOW NOTES:

• 
  (00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity


• 
  (00:23) One out of ten Americans will buy something on TikTok shop this year


• 
  (01:05) Discussion on the growth rate of social buyers on TikTok


• 
  (02:26) Importance of considering selling products on TikTok shop


• 
  (03:00) Opportunities on other social channels like Pinterest


• 
  (03:40) Building relationships and being a middleman for TikTok shops


• 
  (04:33) Not suitable for all businesses, especially B2B and high-ticket items


• 
  (05:30] That’s it for today! Don’t forget to rate, review, and subscribe!

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Links Mentioned in Today’s Episode:

• Greg Isenberg Post 

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• 
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• 
  NP Digital << Neil’s ad agency


• 
  X @neilpatel 


• X @ericosiu

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