Why You Should Shift Marketing Spend to Buy More LinkedIn Ads #1720 - a podcast by Eric Siu & Neil Patel

Why You Should Shift Marketing Spend to Buy More LinkedIn Ads
In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!TIME-STAMPED SHOW NOTES:
[00:25]Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
[00:28]LinkedIn ads are expensive but convert better for B2B than most channels.
[01:10]Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
[01:55]The organic reach on LinkedIn is great.
[02:00]Strategies for advertising and finding new clients on LinkedIn.
[02:50]Allocating not just advertising but social budget to LinkedIn.
[03:19]Please rate, review, and subscribe to this podcast!
 Links Mentioned in Today’s Episode:
 Gary V
The Marketing Millennials 
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