Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663 - a podcast by Eric Siu & Neil Patel

from 2018-05-25T10:00

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In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It
[00:52] A lot of paid advertisers change their algorithms, so you can’t control your output.
[01:13] There will inevitably be a time in your business when traffic declines.
[01:20] Not everything is in your control. Just accept it and diversify your traffic sources.
[01:45] An omnichannel approach will help you maintain your traffic.
[02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list.
[03:00] There are a ton of channels. Experiment and see what works.
[03:30] Eric’s team uses Northstar from Growth Hackers.
[03:39] It’s a project management tool that helps you be more methodical.
[04:22] Cross-posting video content is helpful and gets you organic traffic.
[04:45] Remember to re-target people.
[04:55] Webinars are another great option for driving new traffic to your site.
[05:05] That’s it for today!
[05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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