Podcasts by Marketing Study Lab - Actionable Marketing Knowledge

Creating a Brand with Phil Robinson the Creative Director and Head of Copy at Proctor and Stevenson - Episode 101 from 2020-03-03T06:00

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA

Guest and Episode Links

Phil Robinson Listen

Infographics with Brian Wallace of NowSourcing – Episode 100 from 2020-02-25T06:00

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA 

Guest and Episode Links

Brain Wallace Listen

Instagram Success with Dot Lung Mother of Social Dragons - Episode 99 from 2020-02-18T06:00

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA

Guest and Episode LinksDot Lung Listen

Understanding Marketing with Douglas Burdett from the Marketing Book Podcast - Episode 98 from 2020-02-11T06:00

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA

Check out the Special Episode #251: 3 Big Ideas ...

Savage Marketing with Jeff J Hunter Personal Brand Builder - Episode 97 from 2020-02-04T06:00

Let us do the hard work. Subscribe and each podcast episode will come to you: https://bit.ly/2NZjODA

Get Jeff’s Social Profile Secrets guide: Listen

Marketing Events with Jo Glover from The Marketing Meet-Up - Episode 96 from 2020-01-28T06:00

Joe Glover https://themarketingmeetup.com https://www.linkedin.com/in/josepheglover/

The Art of Photography with Sandy Grigsby the Personal Branding Photographer and Confidence Catalyst - Episode 95 from 2020-01-21T06:00

Sandy Grigsby https://www.sandyinfocus.com

TedTalk: https://www.youtube.com/watch?v=LUv...

Optimising Your Page Speed with Lukas Haensch founder of Pathmonk.com - Episode 94 from 2020-01-14T06:00

Does your website need a page speed review? Book one now with Lukas: https://meetings.hubspot.com/pathmonk/web-review

If yo...

The Importance of Video Content with Mark Harman the Video Producer from Red Books Production - Episode 93 from 2020-01-07T06:00

Guest and Episode Links

Mark Harman https://www.linkedin.com/in/markredbook/ http:...

A Look Back at 2019 - Christmas Special - Episode 92 from 2019-12-31T06:00

What Episode Snippets are in this look back of Marketing Study Lab 2019:

Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA - Episode 41 Listen

Simple and Consistent Marketing with Trisha Lewis Communications Coach - Episode 91 from 2019-12-24T06:00

Guest and Episode Links

Trisha Lewis (Host of this weeks episode)!

https://trishalewis.com hello@tri...

The Importance of SEO with Natalie Alleblas the SEO Sleuth – Episode 90 from 2019-12-17T06:00

Link to the YouTube Video on how to use Answer the Public within your SEO Strategy: https://youtu.be/uHEhrwW_Tm8 Guest and Episode Links

Nata...

Developing Future Marketers with Dan Hardaker the Head of Digital Design at Proctor + Stevenson – Episode 89 from 2019-12-10T06:00

Guest and Episode Links

Dan HardakerWebsite: https://www.proctors.co.uk LinkedIn: h...

Changing Retail Landscape with Amna Khan Senior Lecturer in Consumer Behaviour and Retailing at MMU - Episode 88 from 2019-12-03T06:00

Guest and Episode Links

Dr Amna Khanamna.khan@mmu.ac.uk

Uni Profile: Listen

Get Online in 6 Simple Steps With Stacey Kehoe the Founder Director of Communications of Brandlective - Episode 87 from 2019-11-26T06:00

Free Social Media Resources: https://www.brandlective.com/resources/

Buy Stacey's Book – Get Online: Listen

From Book Idea to Publishing with Laurie Wright a Publishing Strategist - Episode 86 from 2019-11-19T06:00

Laurie’s FREE online ‘good book ideas’ Course (takes less than an hour) – Sucky or Stupendous:https://www.creativewrighter.com/p/s...

Finding Your Brand Voice with Bethany Joy the Brand Voice Crafter&Wordsmith Extraordinaire - Episode 85 from 2019-11-12T06:00

e-Course:https://bethanyjoy.org/beirresistible

Guest and Episode LinksBethany Joy https://bethanyjo...

What Makes a Good Press Release with Tom Clarke Independent Writer, Trainer and Content Strategist - Episode 84 from 2019-11-05T06:00

Guest and Episode LinksTom Clarke https://tjcclarke.co.ukhttps://tjcclarke.co.uk/training Listen

Social Media Marketing for Local Businesses with Lenka Koppová a Social Media Consultant - Episode 83 from 2019-10-29T06:00

Cambridge Social Media Day (7th& 8th Nov): www.cambridgesocial.media/csm-day-2019/

Guest and Episode LinksLenka Koppová Listen

Ditch the Act with Co-Author Ryan Foland - Marketing Study Lab Special from 2019-10-24T06:00

Buy the BookDitch the Act: https://amzn.to/2MvqmIAOr to find out more: https://ditchtheact.com/

Ryan Foland:...

B2B Content Marketing with Ruthie Bowles a B2B Content Consultant at Defy the Status Quo - Episode 82 from 2019-10-22T06:00

Guest and Episode LinksRuthie Bowles https://defythestatusquo.comhttps://www.linkedin.com/in/rut...

Engaged Brand Ambassadors with Emma-Louise Munro Wilson Content Strategist at EMARI Group - Episode 81 from 2019-10-15T06:00

Guest and Episode Links

Emma-Louise Munro Wilson https://www.linkedin.com/in/elmw17/ https://emari.co.u...

Be Fearless With Your Story Telling with Lubna Forzley the MD at Stories - Episode 80 from 2019-10-08T06:00

Guest and Episode LinksLubna Forzley https://www.linkedin.com/in/lubnaforzley/ http://www.stories-...

Public Sector Marketing with Richard Forshaw-Smith Marketing Specialist from RFS Marketing Communications - Episode 79 from 2019-10-01T06:00

Guest and Episode LinksRichard Forshaw-Smith https://www.linkedin.com/in/richardforshaw/ https:...

Creating Content with Jay Mullings Content Producer for Written Mirror - Episode 78 from 2019-09-24T06:00

Guest and Episode Links

Jay Mullings https://www.linkedin.com/in/jaymullings/ @writtenmirror: Listen

A Marketing Career with Patrick Ward Editor-in-Chief at High Speed Experts – Episode 77 from 2019-09-17T06:00

Guest and Episode LinksPatrick Ward https://www.linkedin.com/in/patrickjamesward/ https://h...

Communicating Clearly Monique Russell Executive Communication Coach - Episode 76 from 2019-09-10T06:00

Guest and Episode LinksMonique Russell https://www.linkedin.com/in/clearcommunicationcoach/ Listen

Learning and Teaching Social Media with Ella Orr Freelance Social Media Manager - Episode 75 from 2019-09-03T06:00

Guest and Episode Links

Ella Orr https://www.linkedin.com/in/ella-orr-socialmediaconsultant/ Listen

Achieving Career Happiness with Lucia Knight a Career Happiness Designer - Episode 74 from 2019-08-27T06:00

Subscribe on your favourite platform with new episodes appearing every TUESDAY:Spotify Listen

Marketing Starts by Understanding the Customer with Louis Grenier Owner of EveryoneHatesMarketers.com – Episode 73 from 2019-08-20T06:00

Guest LinksLouis Grenier https://everyonehatesmarketers.com

Books:The 1-Page Marketing Plan – Allan Dib: Listen

Making Copywriting Interesting with Victoria Doxat a Freelance Copywriter - Episode 72 from 2019-08-13T06:00

 LinksVictoria Doxat https://www.linkedin.com/in/victoria-doxat/ https://victoriadoxat.com Listen

The Theory Behind Social Media with Krista Fabrick a Marketing Consultant, Speaker&Professor - Episode 71 from 2019-08-06T06:00

LinksKrista Fabrick https://www.linkedin.com/in/krista-fabrick/ https://www.instag...

Social Media is Just Another Channel That You Need a Strategy Around with Mark Shaw the Anti-Social Speaker - Episode 70 from 2019-07-30T06:00

LinksMark Shaw https://www.linkedin.com/in/markshaw101/

Books:Simon Sennek: https://amzn.to/300r...

Marketing Qualification Success Using Simplicity, Brevity and Clarity with Lucille Ossai founder and editor of the Rethinking Business Communications Blog - Episode 69 from 2019-07-23T06:00

LinksLucille Ossai’s https://www.LucilleOssai.comLucille@LucilleOssai.com

Business Communication...

Why Marketing Qualifications are so Important with Dr Geraint Evans Interim CMO Marketing Consultant - Episode 68 from 2019-07-16T06:00

Guest and Episode LinksDr Geraint Evans http://www.drgoevans.comhttps://www.instagram.com/drgeraintev...

B2B Marketing with Michael Field the B2B Competitive Strategy Consultant from EvettField Partners - Episode 67 from 2019-07-09T06:00

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com...

The Art of Online Course Creation with Diana Wilson Freelance Video Editor - Episode 66 from 2019-07-02T06:00

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com...

Without Marketing People Don’t Know a Company Exists - with Vicki O'Neill Marketing and Sales Expert for Small Businesses - Episode 65 from 2019-06-25T06:00

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com...

Why Customer Research is so Important with Branka Injac Misic CMO of GigSuper - Episode 64 from 2019-06-18T06:00

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com...

What Makes a Great Customer Experience with Teresa Gandy the Customer Survey and Customer Experience Expert at Clarity CX - Episode 63 from 2019-06-11T06:00

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.lin...

Don’t Waste Time with Hala Taha Host of Young and Profiting Podcast - Episode 62 from 2019-06-04T06:00

Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ Listen

Levels of Authenticity - Leonard Kim of InfluenceTree - Episode 61 from 2019-05-28T06:00

Ansoffs Matrix (created by Igor Ansoff in the 1960s) is a Marketing model that stands the test of time and we’ll see why later on. But first, we’re going to have a chat with Leonard Kim...

Pearls of Marketing Wisdom from Janine Coombes Marketing Campaign Planner for Small Businesses - Episode 60 from 2019-05-21T06:00

Episode LinksJanine CoombeLinkedIn: https://www.linkedin.com/in/janinecoombes/ YouTube: Listen

Tips on Passing Your Marketing Qualification with Accounting Exam Coach James Perry - Episode 59 from 2019-05-14T06:30

What can us Marketers learn from accountancy? Turns out, quite a lot when it comes to assignments and exams and we’re not talking numbers and figures here. We’re talking straight-up, invaluable ...

Take the Leap into your Marketing Assignment - Sara Bliss a Writer, Digital Content Strategist&Brand Advisor - Episode 58 from 2019-05-07T06:30

Have you got the right mindset? Struggling to sit down and concentrate? I have a little tip for you that will help you here.

Before that, let’s chat with Sara Bliss, writer, digital conte...

Small Business, Big Marketing with Tim Reid - Episode 57 from 2019-04-30T06:30

What is Mendelows Matrix? It’s another Marketing framework that look at the internal, but more on that later, as now is the time to chat to our guest, who is one of the reasons you are listening...

Gen-Z, Discuss with Kevin Tewis-Allen a Gen-Z Expert and CMO at Printt - Episode 56 from 2019-04-23T06:29:03

In this weeks episode we take a look at McKinsey's 7S’s, find out more later. First we’re going to chat to Kevin Tewis-Allen, a chap with one of the most impressive if a little random resumes. K...

Training Your Brain and Good Habits with Jacqui Jagger the Mindset and Business Coach of Beyond Boundaries - Episode 55 from 2019-04-16T06:00

What is the difference between a metric and a measurement? So easily interchangeable aren’t they, but they do have subtle differences that we need to discuss, which we will be doing later, but f...

Communicating Through Thought Leadership with Janine Wood of Armadillo Consulting Group - Episode 54 from 2019-04-09T06:00

Ever been influenced by something, or even someone. We’ll be covering what an influencer is later, but first we’re discussing all things content with the wonderful Janine Wood.

Janine is ...

The Basics of Digital Security with Suzanne Girdlestone of Smart Business IT - Episode 53 from 2019-04-02T06:00

Remember blogging, remember actually writing content. That’s what we’ll be talking about later on, but first…

We should all take security seriously, whether its physical or digital, both ...

Personalised Communication with Ben Roberts of Talkative and Host of the Marketing Buzzword Podcast - Episode 52 from 2019-03-26T06:00

I thought we’d take a look at a model that is relatively overlooked in my opinion. The McKinsey's Consumer Decision Journey, but more about that later.

First, let’s meet Ben M Roberts (yo...

The Importance of Brand Consistency with Evan Wyk an Entrepreneur and Brand Guardian - Episode 51 from 2019-03-19T06:00

We covered a topic very briefly on episode 44 with Mr Ryan Holtz, which was CRM (Customer Relationship Management). We skirted over the idea of what this is and why it was important but not the ...

Building Brands with Love with Goldie Chan the Influencer and Digital Strategist - Episode 50 from 2019-03-12T06:00

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference betwe...

Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social - Episode 49 from 2019-03-05T07:00

How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know we’ll be chatting about it later.

But fi...

Engaging with Children Through Storytelling with Angela Ferrari the Owner of Story Spectacular - Episode 48 from 2019-02-26T07:00

Who’s in your tribe? What the hell is a tribe. We’ll find this out later, but first we’re going to have a chat with Angela Ferrari.

Angela is a children's book author/ illustrator but als...

What on Earth is Personal Branding with Dr. Natalia Wiechowski of Think Natalia - Episode 47 from 2019-02-19T06:00

AIDA – Awareness, Interest, Desire, Action. It's a simple tool but one very much worth remembering and we’ll do that later.

Before we get all automated and these intro start to write them...

Sports Marketing in a Sea of Red Content with Craig Hannan the Head of Brand and Marketing from The Anfield Wrap - Episode 46 from 2019-02-12T06:00

How important is copy within you Marketing Strategy, well it turns out very - and we’ll find out why later.

But before all that, I’d like to introduce Craig Hannan, the Head of Branding a...

Is Getting Better SERP Rankings Your Forte with Julia McCoy from Express Writers - Episode 45 from 2019-02-05T06:00

Do you think that robots will end civilisation as we know it? Quite a heavy question to start off with, so let's just discuss what Chat Bots are for now and make our way up to that one.

J...

Why Your CRM is Your Little Black Book with Ryan Holtz from Ryan Holtz Marketing - Episode 44 from 2019-01-29T06:00

Paid, Owned and Earned Media. What are the differences? We’ll talk about that later.

But before we do any of that I cant wait to have a chat with Ryan Holtz. Ryan's digital marketing work...

The International Marketing Algorithm with Maiten Panella a Digital Marketing Consultant - Episode 43 from 2019-01-22T06:00

Ever wondered what SaaS is? No I don't mean to be a bit cheeky, I mean the acronym SaaS. I’ll explain more later.

But first, my guest, Maiten Panella, a doctor of psychology with 15 years...

The Video Marketing Soapbox with Phil Nottingham of Wistia - Episode 42 from 2019-01-15T07:00

I want to introduce you to Post-It Marketing, which is posted on all the relevant social platforms, but mainly LinkedIn. These are 30 to 60 second videos about a Marketing topic to give you an i...

Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA - Episode 41 from 2019-01-08T07:00

Well, well, well, you may have missed the last few episodes, that time of year, but we just cracked on, soz about that.  Anyway, for those who are joining us for the first time, welcome and for ...

It's 2019 Marketing New Years Resolution Time - Episode 40 from 2019-01-01T06:30

HAPPY NEW YEAR!

Wow, we're now into 2019, which is Marketing Study Lab's second year... so old.

The last episode was on Christmas day and this one is on New Years Day, heart timing...

We Wish You A Merry Marketing Christmas and a Look Back of The Year - Episode 39 from 2018-12-25T06:00

As it's supposed to be a 'quite' time of the year, for friends and family, I thought I'd do what came naturally and publish a podcast on Christmas Day...... Nice one!

So what can I possib...

Social Media Pedagogy aka The Word I Can't Say with Ai Addyson-Zhang a Ph.D. Professor and Digital Learning Consultant - Episode 38 from 2018-12-18T07:30

I want to get right into introducing our guest who holds a Ph.D, is a Professor, Digital Learning Consultant, Educator Entrepreneurship consultant, speak and blogger. Recently featured in Forbes...

Getting into the Meat of PPC Pay Per Click with Dan Charles Owner of Be Fair Marketing - Episode 37 from 2018-12-11T07:30

Let's meet Dan Charles, who is the Owner of Be Fair Marketing who doesn’t believe in trying to blind his clients with the ‘dark arts’ of SEO or charging a customer for what is essentially an aut...

How Podcasting Can Help Organise Your Studies with Podcaster John Lim - Special Episode from 2018-12-06T06:30

I don't like to over promise and under deliver and I don't think I have with yet another special episode. This wasn't supposed to be a special, but as its all about podcasting, I think I got a b...

Yoast SEO and THE Internet with Jono Alderson a Special Ops and Digital Strategist at Yoast.com - Episode 36 from 2018-12-04T06:00

What is your bedtime ritual? Hopefully it’s not as bad as most peoples? How many hours sleep should you be getting? Do you get them? In this weeks top tip that’s what we’ll be talking about, sle...

The Time Terrorist and Money Laundering with Louisa Van Vessem a VA at Workflow Virtual Assistant - Episode 35 from 2018-11-27T06:00

Brain food, what food can help you with your studies. We’ll find out later, but first, lets find out what being a virtual assistant is all about as we chat to Louisa van Vessem, who is the owner...

The Dark Art of SEO Search Engine Optimisation with Hannah Thorpe the MD of White.net - Episode 34 from 2018-11-20T06:00

Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) – and I must apologise as some of the audio may be a little clicky, but let s...

A Look Into the Future and the Goat Theory with Korbinian Lehner a Senior Digital Native at Telekom Deutschland - Episode 33 from 2018-11-13T06:00

We’re talking to Korbinian Lehner, who is a Senior Digital Native for Telekom Deutschland (you may know them better as T-Mobile). Korbinian opens up the world of innovation in a way you may neve...

How to Get to Great Ideas with Author Dave Birss Special Episode from 2018-11-07T06:30

It's a Marketing Study Lab special! Regular programming will resume shortly but for today, enjoy as we talk all things creative!

Yes, the first special, needs a special guest and I am del...

Bitmojohn and Copywriting with Pineapples with John Espirian from Espirian.co.uk - Episode 32 from 2018-11-06T06:00

When entering an exam, did you know that if you can understand the time you have and how it is broken down it can help you maximise the potential to gain the most marks. If not, don’t worry, we’...

Lasagna with a Slice of Digital with Darren Goldsby the Chief Digital Officer at The Jamie Oliver Group - Episode 31 from 2018-10-30T06:00

Let’s have a little natter with Darren Goldsby, the Chief Digital Officer for The Jamie Oliver Group. But what you think a Chief Digital Officer does and what they actually do are probably two v...

Drinking Tea and Creating Avatars with Tracey Tait a Marketing Consultant from Transcend You - Episode 30 from 2018-10-23T06:00

Let’s meet Tea drinking Tracey Tait, who is an Independent Marketing Consultant based in Newcastle, don’t let her accent deceive you, she is definitely based in the North East.

What shoul...

When Copywriting Always Ask So What with Louise Shanahan a Health Copywriter and Jargon-Buster from The Copy Prescription - Episode 29 from 2018-10-16T06:00

Let's talk to Louise Shanahan, a copywriter for The Copy Prescription, and I love that name as Louise writes within two niche marketplaces – yep - health and the Government.

Louise is als...

Take Pride in Your Work and Global Employer Branding with Andrea Scheerbaum from Siemens - Episode 28 from 2018-10-09T06:00

Today we’re going to chat with someone that knows a thing or two about Global Employer Branding, which may sound familiar as back in episode 23 we chatted to Kim Kunze from Siemens about Employe...

Copywriting Don't Make Super Simple Tasks Difficult with Gill Andrews a Freelance Copywriter&Web Consultant Part 2 of 2 - Episode 27 from 2018-10-02T06:00

We need to get back to our interview with Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design, whic...

Copywriting Don't Make Super Simple Tasks Difficult with Gill Andrews a Freelance Copywriter&Web Consultant Part 1 of 2 - Episode 26 from 2018-09-25T06:00

I would like to introduce you to Gill Andrews, who is a copywriter and a web consultant placing her in the prime position to discuss all things copy, communications and web design – the perfect ...

Moonwalking to Success with Zoe Stainsby the Global Integrated Entertainment Marketing Specialist at Fuse - Episode 25 from 2018-09-18T06:00

Let's turn our attention to our next guest. Zoe Stainsby, the Head of Entertainment at Fuse – their basic principal is to create partnerships and experiences, which anyone can do, right? But the...

Customer Experience and Eating Dog Food with Kat Knocker the Head of Product and Customer Experience at tails.com - Episode 24 from 2018-09-11T06:00

Have you ever eaten dog food?

This week we have a shaggy dog story for you as we talk to Kat Knocker, Head of Product and Customer Experience for tails.com.

It is my pleasure to in...

Santa and the Employer Value Proposition with Kim Kunze of Siemens - Episode 23 from 2018-09-04T06:00

Employer Branding is probably one of those Marketing topic that can be forgotten about as we focus on the external and turning prospects into clients and customers, but it is integral to an orga...

The Art of Presenting Planning Creation and Delivery aka The Heros Journey with Spencer Waldron of Prezi Part 2 of 2 - Episode 22 from 2018-08-28T06:00

This episode is part two of a great two parter, you lucky, lucky people, so if you haven’t listened to the first part, do us all a favour and hop back to episode 21 and listen to the first part ...

The Art of Presenting Planning Creation and Delivery aka The Heros Journey with Spencer Waldron of Prezi Part 1 of 2 - Episode 21 from 2018-08-21T06:00

Ever thought of rewarding yourself for doing a great job at something – why not? If not, wait to hear our top tip about just that. Speaking of rewarding, this episode is a two parter, you lucky,...

Conversational Data with Frances Ralston-Good the CEO of Hearts&Minds - Episode 20 from 2018-08-14T06:00

Lets say hello to our guest, CEO of Hearts and Science, Frances Ralston-Good. Helping clients find better ways to serve their customers and grow a business has been part of Frances DNA for over ...

Secured Financially But Not Mentally or Physically with Leah Steele the Founder of Searching for Serenity - Episode 19 from 2018-08-07T06:00

Our guest this week is Leah Steele, Founder of Searching for Serenity, who has a compelling story to tell, her own story, away from Marketing! The reason I want you all to hear Leah’s story and ...

A Thriller of an Episode with Luke Southern the MD at Drum from the Omnicom Group - Episode 18 from 2018-07-31T06:00

Let's meet our guest. Luke Southern, the Managing Director of DRUM, Omnicom’s award winning content business that makes entertainment for brands, and honestly, you MUST listen to this, as it is ...

Frictionless Commerce a Retail Specialism with Fiona Ellis-Chadwick of Loughborough University - Episode 17 from 2018-07-24T06:00

Let's meet our guest – Dr. Fiona Ellis-Chadwick, Senior Lecturer in Retail Management and Director of Impact at the Institute for Research & Consultancy Application at Loughborough University. ...

Vomit Advertising with Naomi Sesay a Professional Speaker, Author, Presenter and Actor - Episode 16 from 2018-07-17T06:00

You’re going to enjoy this one as we discuss, amongst other things content creation, immersive experiences, multi-digital platforms, tribes, media consumption, the importance of being persistent...

Just Get INvolved with Ori Chandler the MD of INvolve - Episode 15 from 2018-07-10T06:00

We go deep into equality, openness, diversity, changing cultural bias, oh and swinging from stuff, with Ori Chandler, the Managing Director of Involve (the inclusion people) and without stealing...

You Can't Manage What You Can't Measure with Dr Zoe Dowling from FocusVision - Episode 14 from 2018-07-03T06:00

If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a ...

Emotional Creatures Occasionally Rational with Dr. Carl Marci of Nielsen Consumer Neuroscience - Episode 13 from 2018-06-26T06:00

We have a transatlantic feel to this episode as it features a conversation with Dr. Carl Marci, the Chief Neuroscientist at Nielsen Consumer Neuroscience who I met in the freezing city of Boston...

You Can Sit on Your Bottom or Do Something With Your Life Your Choice with Leigh Riley from Cosatto - Episode 12 from 2018-06-19T06:00

Meet a Deputy Managing Director who discusses amongst other topics, product development, branding, customer service, digital communications and parachuting? Meet Leigh Riley, the Deputy Managing...

Running In More Ways Than One with Anahid Basmajian from AdRoll - Episode 11 from 2018-06-12T06:00

I’m so pleased that we finally have our first female guest! Our first, but definitely not our last I can assure you of that. And what a great guest it is. But before I get onto the guest intro. ...

SOSTAC with its Creator PR Smith Paul Smith - Episode 10 from 2018-06-05T06:00

In this episode we will be talking with someone that has help thousands, if not millions of organisations reach their goal in a simple and structured way, interested? Well, allow me to introduce...

Branded Content it's As Easy As ABCD with Andrew Canter BCMA Institute of Branded Content - Episode 9 from 2018-05-29T06:00

Andrew Canter is amongst the leading practitioners in branded content with over twenty five years experience. Global CEO of the BCMA (Branded Content Marketing Association) promoting best pract...

The PRACE To Digital Success with Dave Chaffey Digital Marketing Guru - Episode 8 from 2018-05-22T06:00

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you.

But first lets meet Dr Dave C...

The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 2 of 2 - Episode 7 from 2018-05-15T06:00

Part 2 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, but his journey to this point in his career has taken many steps, from the University of Lancaster to ...

The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 1 of 2 - Episode 6 from 2018-05-08T06:00

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the sa...

The Three Rule of Agency Club with Ian Finch of Mando Group Part 2 of 2 - Episode 5 from 2018-05-01T07:00

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement a...

The Three Rule of Agency Club with Ian Finch of Mando Group Part 1 of 2 - Episode 4 from 2018-04-24T08:00

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement a...

If You Build It, They Will Come with John Newcomb from the BMF (Builders Merchant Federation) - Episode 3 from 2018-04-11T12:00

In this episode we talk to John Newcomb, the Chief Executive of the BMF (Builders Merchant Federation) who provides a wonderful insight into how the non-profit trade association has doubled its ...

What Do Cows Drink? with Chris Dunkerley from moocreations - Episode 2 from 2018-04-10T12:00

In the second episode of Marketing Study Lab we meet Chris Dunkerley, the MD and owner of moocreations, a creative agency based in the North West. Chris describes the company as a business grow...

Marketing Study Lab Introduction - Episode 1 from 2018-04-09T12:00

Introduction to Marketing Study Lab. Peter Sumpton, host and tutor will explain what Marketing Study Lab is all about, what to expect from future episodes and gives just a small snippet of whats...