Marketing Qualification Success Using Simplicity, Brevity and Clarity with Lucille Ossai founder and editor of the Rethinking Business Communications Blog - Episode 69 - a podcast by Peter Sumpton

LinksLucille Ossai’s https://www.LucilleOssai.comLucille@LucilleOssai.com

Business Communications Blog: https://www.LucilleOssai.com/blog YouTube: https://www.youtube.com/channel/UCM6nlSUQeKL8Arvzk7VylpA LinkedIn: http://ng.linkedin.com/in/lucilleossaiCommunicationsPro Twitter: http://www.twitter.com/Lucilleossai Pinterest: http://pinterest.com/lucilleossai

Books:Talk Like TED – Carmine Gallo: https://amzn.to/2ZHk3GW

Extras:For extra help with editing and proofreading: https://www.Grammarly.comGrammar page of the University of Bristol: https://bit.ly/2Y1DPw8

(Lucille’s pro tip for using this resource: I always advise students to begin with the section on 'punctuation marks', then the 'common confusions' section, then 'other pitfalls and problems', etc. They could read the information and do the grammar exercises to test their understanding. They should refer to this resource regularly). 

Enjoy the episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81(@cousinp81)

Intro

Lucille Ossai is a strong advocate for effective communication skills. She is passionate about helping professionals, entrepreneurs and leaders hone their communication skills so that they excel in careers and boost business results. As the founder and editor of the award-winning Rethinking Business Communications Blog, her blog is ranked among the top 30 communications blogs on the web by Feedspot. It has also been named a top business communication blog by Business First Impressions. 

Lucille is the communication coach at the globally ranked Lagos Business School in Nigeria, where she facilitates sessions on communication in open seminars, as well as provides communications support for full-time MBA students and executive MBA participants. In her private ventures, she is a communications trainer who brings her wealth of experience in blogging, lecturing and coaching to deliver communication services for individual and corporate clients.

Her motto: Take action today to improve your skills because you cannot wish your communication problems away. 

 

Takeaways

- Communication skills give you the opportunity to set yourself apart from the rest of the pack. If you are communicating better than others it means you are better understood, provide a clearer explanation and make it easy to follow your thought process. And this is the same for your Marketing Assignments, where a structured and coherent approach can pay dividends.

- Lucille highlighted her three rules for effective communication which we can all learn from to become better communicators in anything we do. These are:

- Consider your audience - Use simplicity, brevity and clarity (what Lucille calls the three beacons) - Timely and factual feedback

- When communicating through writing always make sure you know and understand who your audience is and write accordingly. Again, this is the same with your Marketing Assignments. Make it easy to follow, edit and proof read while also not taking any chances with incoherent language and cryptic sentences, which brings us...

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