Building a Worldwide Go-To-Market Strategy -- Francis Bea // 11 International - a podcast by benjshap LLC

from 2018-11-21T13:00

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Sponsored By Knit. 

Today we continue discussing how emerging technologies and manufacturing companies based in China are marketing themselves for international expansion. Joining us is Francis Bea, Founder and Managing Director of Eleven International, which is a cross-border marketing and communications firm for VC-funded robotics, AI, and blockchain companies. Eleven International helps companies establish a presence in new markets through the use of PR, influencer marketing, video production, and brand development. In Part 1, Francis told us about how the cultural differences between the United States and China create common problems and how companies that are trying to expand across borders tackle them. Today, he's going to share his thoughts on creating an effective go-to-market strategy for a worldwide audience. Show Notes

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