Podcasts by MarTech Podcast ™ // Marketing + Technology = Business Growth
Further podcasts by benjshap LLC
Podcast on the topic Marketing
All episodes
The Power Of Video Bases Research Interview -- Sharekh Shaikh // CleverX from 2023-12-12T12:00
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer...
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Audience Discovery For Marketing Research -- Sharekh Shaikh // CleverX from 2023-12-11T12:00
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tack...
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What Podcasters Can Learn From Bloggers -- David Finkelstein // BDEX from 2023-12-08T12:00
David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. Podcast data collection for audience identification has been slow to evolve, predominant...
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Impression Volume Vs Quality -- David Finkelstein // BDEX from 2023-12-07T12:00
David Finkelstein, Co-Founder and CEO of BDEX, explores the impact of volume versus quality in marketing. As advertising budgets tighten and performance declines, brands are increasingly seeking...
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How To Retain A Prospect's Attention -- Melissa Kwan // eWebinar from 2023-12-03T12:00
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they’ll lose that personal connection wit...
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Why Zoom Calls Aren't Scalable -- Melissa Kwan // eWebinar from 2023-12-02T12:00
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations a...
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Planning Tech-Driven TV Campaigns -- Angela Voss // Marketing Architects from 2023-12-01T12:00
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution...
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Crafting Effective TV Campaign Strategies -- Angela Voss // Marketing Architects from 2023-11-30T12:00
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. While CTV is often associated with brand build...
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Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects from 2023-11-29T12:00
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen ...
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The Impact Of AI On The Legal Sector -- Colin Levy // Malbek from 2023-11-28T12:00
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. Artificial intelligence is going to dramatically reshape what it means to be a lawyer and...
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Unraveling The Legal Tech Ecosystem -- Colin Levy // Malbek from 2023-11-27T12:00
Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technolog...
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Spotify’s “All Ears On You” Ad Business -- Ann Piper // Spotify from 2023-11-26T12:00
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. Audio advertising on Spotify is an effective way for busin...
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Spotify’s Vision For Digital Audio Advertising -- Ann Piper // Spotify from 2023-11-25T12:00
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outr...
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How Agencies Should Use AI-- Jennifer Jones-Mitchell // Human Driven AI from 2023-11-22T12:00
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. When handling multiple brands, agencies need to craft unique content for each. Fortunately, with...
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Using Gen AI For Design -- Jennifer Jones-Mitchell // Human Driven AI from 2023-11-21T12:00
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. Tools like Midjourney and DALL-E are simplifying the creation of stunning visuals for non-design...
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AI News: GP4, GPTs,&Biden's Exec Order -- Jennifer Jones-Mitchell // Human Driven AI from 2023-11-20T12:00
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and c...
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Why Social Selling Matters So Much -- Melissa Kwan // eWebinar from 2023-11-19T12:00
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. In today's highly competitive market, establishing trust with customers is challenging. Social selling has emerged as...
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Prioritization for Startups Marketers -- Melissa Kwan // eWebinar from 2023-11-18T12:00
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Prioritization is crucial for startup marketers as they are often limited by time, resources, and budget. However, wi...
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Why Startup Marketing Isn't What It Used To Be -- Melissa Kwan // eWebinar from 2023-11-17T12:00
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to driv...
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How to Align Automation And Authenticity -- Luis Baez // Madecraft from 2023-11-16T12:00
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with i...
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Why LinkedIn Is The Marketer's Social Platform -- Luis Baez // Madecraft from 2023-11-15T12:00
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that ...
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Using Midjourney For Eye-Popping Imagery -- Phil Gamache // Humans of Martech podcast from 2023-11-14T12:00
Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. In addition to featuring industry experts and providing valuable content to an audience, podcasts need ...
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Meet the Humans of MarTech -- Phil Gamache // Humans of Martech podcast from 2023-11-13T12:00
Phil Gamache, Co-Founder of the Humans of Martech podcast, explores the future of martech. While marketing has become increasingly data-driven and technologically advanced, it's important not to...
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How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS from 2023-11-11T12:00
Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Amazon has outgrown its eCommerce origins to become a major player in the digital advertising space. Ultima...
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What Level Of Content Personalization Can We Expect? -- Vishal Sood // Typeface from 2023-11-10T12:00
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. In the ever-changing world of content, it's cr...
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Automation Vs Creativity: What Is More Important? -- Vishal Sood // Typeface from 2023-11-09T12:00
Vishal Sood, Head of Product at Typeface, explores the debate between automation and creativity and dissects the significance of each in marketing. Creative thinking is what generates innovative...
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Optimizing Media Buying In Privacy First Era -- Rohit Maheswaran // Lifesight from 2023-11-08T12:00
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. With privacy regulation changes like GDPR, ...
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How Marketing Mix Modeling Unlocks Scale&Incrementality -- Rohit Maheswaran // Lifesight from 2023-11-07T12:00
Rohit Maheswaran, Co-founder and Chief Product Officer at Lifesight, explores market mix modeling and modern media buying in an age of online privacy. Marketing mix modeling has been around sinc...
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Contextual Targeting's Next Level -- Vitaly Pecherskiy // StackAdapt from 2023-11-06T12:00
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering result...
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Why Programmatic Is Growing? -- Vitaly Pecherskiy // StackAdapt from 2023-11-05T12:00
Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. In today’s advertising landscape, programmatic advertising is the standard way ...
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Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost from 2023-11-04T12:00
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, cu...
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Optimizing In A Changing Economy -- Ross Andrew Paquette // Maropost from 2023-11-03T12:00
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the p...
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How Generative AI Solves Branding Problems -- Jennifer Jones-Mitchell // Human Driven AI from 2023-11-02T12:00
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Generative AI, particularly AI avatars, are revolutionizing branding by offer...
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AI Transformation Strategies -- Jennifer Jones-Mitchell // Human Driven AI from 2023-11-01T12:00
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, explores AI transformations in generative AI. Harnessing artificial intelligence offers vast potential benefits, including ...
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How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain from 2023-10-31T12:00
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're abo...
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Why Permissioned Consumer Data>Retail Media -- Brian Mandelbaum // Attain from 2023-10-30T12:00
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used b...
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Usage-Based Pricing&Product-Led Growth -- Brian Kotlyar // Hightouch from 2023-10-29T12:00
Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. The martech community has been buzzing about the shift from sales-led opera...
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Why You Can Buy Every Marketing Tool Imaginable -- Brian Kotlyar // Hightouch from 2023-10-28T12:00
Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their needs become more complex, and the value of dat...
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Evaluating MarTech Solutions for Your Needs -- Sean Simon // Cogent from 2023-10-27T12:00
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology so...
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Discovering MarTech Solutions That Solve Your Problems -- Sean Simon // Cogent from 2023-10-26T12:00
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seekin...
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The Evolution Of Market Intelligence Platforms -- Melissa Sargeant // AlphaSense from 2023-10-25T12:00
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. In the past, gathering market intelligence was a manual and ti...
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Relationships Between Marketing Functions&Company Growth -- Melissa Sargeant // AlphaSense from 2023-10-24T12:00
Melissa Sargeant, CMO at AlphaSense, delves into marketing functions, company growth, and the evolutions of marketing intelligence. Marketing is not just about selling; it's about understanding ...
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Impacts Of Gated Email -- Andy Mowat // Gated from 2023-10-23T12:00
Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, marketers are facing the challenge of getting t...
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How Reaching Your Audience Is Evolving -- Andy Mowat // Gated from 2023-10-22T12:00
Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move on with their day. This is making it increas...
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Can MarTech Avoid Commoditization? -- Joe Zappa // Sharp Pen Media from 2023-10-21T12:00
Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. A lot of tech companies make the mistake of making themselves the hero ...
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Problems With B2B Tech's Content Marketing Approach -- Joe Zappa // Sharp Pen Media from 2023-10-20T12:00
Joe Zappa, CEO and Founder of Sharp Pen Media, explores B2B tech content marketing challenges and martech commoditization. In B2B product marketing, there's a strong emphasis on practicality, sh...
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Why Unique Data Sets Are The AI Competitive Advantage Of The Future -- Shay Howe // ActiveCampaign from 2023-10-19T12:00
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. A large dataset encompassing user activities on your website and their online interactions across your...
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The Power Of Owned Media Assets -- Shay Howe // ActiveCampaign from 2023-10-18T12:00
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having own...
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The Impact Of Generative AI On Marketing -- Denise Persson // Snowflake from 2023-10-17T12:00
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets,...
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The Modern Marketing Data Stack Report -- Denise Persson // Snowflake from 2023-10-16T12:00
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a n...
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Making sense of Celebrities, Influencers&Brands -- Greg Writer // Launch Cart from 2023-10-15T12:00
Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Influencers and celebrity endorsements can be powerful tools for driving traffic and increasing brand...
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Launching&Scaling ECommerce Businesses -- Greg Writer // Launch Cart from 2023-10-14T12:00
Greg Writer, Founder and CEO of Launch Cart, talks about how to scale an eCommerce business. Launching and scaling an eCommerce business can be difficult and expensive, especially with plug-in-d...
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Measuring&Optimizing SAAS ROI -- Rob Freedman // Zuper from 2023-10-13T12:00
Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. As SaaS businesses aim to scale and expand their customer base, they must ensure that their investments are yielding pr...
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Scaling Your Marketing SAAS Efforts -- Rob Freedman // Zuper from 2023-10-12T12:00
Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. When attempting to scale marketing efforts, all too often, businesses rush into massive advertising spends and event sp...
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Building a Strong Foundation for SAAS Growth -- Rob Freedman // Zuper from 2023-10-11T12:00
Rob Freedman, Head of Growth at Zuper, delves into navigating SaaS growth. To establish a solid foundation for SaaS growth, it all starts with a relentless focus on your customers. It's not abou...
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How To Determine Newsworthiness -- Shama Hyder // Zen Media from 2023-10-10T12:00
Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press re...
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Snooze or News: AI for PR -- Shama Hyder // Zen Media from 2023-10-09T12:00
Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's easy to lose sight of what truly matters in ...
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The Future Product Placement -- Erin Schmidt // BENlabs from 2023-10-08T12:00
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant grati...
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Measuring Product Placement In TV -- Erin Schmidt // BENlabs from 2023-10-07T12:00
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful pl...
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Technology-Driven Product Placement -- Erin Schmidt // BENlabs from 2023-10-06T12:00
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. While it may seem like a subtle and unobtrusive form of advertising, the impact of product placements should n...
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CMO Success Measurement -- Jeremy Haft // Digital Remedy from 2023-10-05T12:00
Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective u...
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The Evolving CMO Role -- Jeremy Haft // Digital Remedy from 2023-10-04T12:00
Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. In recent years, the role of the CMO has undergone a transformation, driven by a global pandemic and disruptio...
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How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch from 2023-10-03T12:00
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Despite initial concerns about the ...
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Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch from 2023-10-02T12:00
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. The rebranding process is more than...
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The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch from 2023-10-01T12:00
Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Rebranding a well-established brand...
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The Rise of Lean AI -- Lomit Patel // Tynker from 2023-09-30T12:00
Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. Lean AI is a methodology commonly used in startups to optimize their use of data and AI...
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Do's&Don't when marketing to kids -- Lomit Patel // Tynker from 2023-09-29T12:00
Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things have to be taken into consideration such as da...
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Why Email At 10 AM Is Bullsh*t -- Kate Adams // Validity from 2023-09-28T12:00
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email marketing is 10 AM, but it's essential to co...
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The Wild West Of Email Marketing -- Kate Adams // Validity from 2023-09-27T12:00
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought ...
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Using MarTech Tools For Deep Thought Work -- Aytekin Tank // Jotform from 2023-09-26T12:00
Aytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlying issues causing them. The key to automatio...
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The Process Of Automating Your Busywork -- Aytekin Tank // Jotform from 2023-09-25T12:00
Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their time and cognitive resources to the most import...
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Automating The 4 Funnel Archetypes -- Jordan Mederich // DropFunnels from 2023-09-24T12:00
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensure that your marketing efforts are effective ...
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Conversational Tactics To Eliminate Sales Objections -- Jordan Mederich // DropFunnels from 2023-09-23T12:00
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that you'll encounter objections at some point. Bu...
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The Perfect Offer Formula -- Jordan Mederich // DropFunnels from 2023-09-22T12:00
Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when you feel almost foolish for pricing it so lo...
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Is my Product Priced Correctly? -- Mike Bernard // Vendavo from 2023-09-21T12:00
Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their exclusivity and status. In contrast, a wire...
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Start Point To Improve Margins -- Mike Bernard // Vendavo from 2023-09-20T12:00
Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. When contemplating margin improvement, numerous factors influence the path to achieving a successful outcome. It's e...
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Increasing Your Content's Lifespan -- Jeffrey Hayzlett // C-Suite Network from 2023-09-19T12:00
Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. When you invest significant effort, time, and resources into creating content, it's only...
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How To Act Like A Media Company -- Jeffrey Hayzlett // C-Suite Network from 2023-09-18T12:00
Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving int...
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AI-Led Hyper-Personalization In Customer Service -- Peter Voss // Aigo.ai from 2023-09-17T12:00
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. With the advancements in conversation AI technology, AI is able to deliver superior and hyper-p...
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Chatbots Revolutionizing Enterprise Digital Assistants -- Peter Voss // Aigo.ai from 2023-09-16T12:00
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are familiar with the power and limitations of the f...
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B2B Content Marketing Secrets -- Paul Slack // Vende Digital from 2023-09-15T12:00
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential custom...
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Identifying Your B2B Demand Gen Audience -- Paul Slack // Vende Digital from 2023-09-14T12:00
Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Over the last two decades, B2B demand generation has shifted from relying on sales teams to being driven by marketin...
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Virtual Product Placement -- Stephan Beringer // Mirriad from 2023-09-13T12:00
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. Virtual product placement is a powerful tool for brands to co...
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In-Content Advertising In Streaming -- Stephan Beringer // Mirriad from 2023-09-12T12:00
Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it ove...
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Using Programmatic To Build Podcast Communities -- Mike Wiston // mowMedia | mowPod from 2023-09-11T12:00
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcas...
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Should Pay For Podcast Downloads? -- Mike Wiston // mowMedia | mowPod from 2023-09-10T12:00
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effective strategy for reaching specific goals, su...
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Advantages of Cookieless Mobile Marketing -- Dimitris Maniatis // Upstream from 2023-09-09T12:00
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. In a cookieless world, mobile marketing has the potential to be a particularly effective channel fo...
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Why RCS Messaging Is A Necessity -- Dimitris Maniatis // Upstream from 2023-09-08T12:00
Dimitiris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the oth...
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AI's role in finding the right influencers -- Ismael El-Qudsi // SocialPubli from 2023-09-07T12:00
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fort...
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Is AI the Next Frontier of Influencer Marketing? -- Ismael El-Qudsi // SocialPubli from 2023-09-06T12:00
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and en...
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Using AI To Scale Podcasts, FAQs,&Articles -- Geoff Atkinson&Connor Ray // Texo from 2023-09-05T12:00
Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. AI is a transformative solution for scaling content creation, empowering creators to efficiently ...
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Creative Content Generation In MarTech -- Geoff Atkinson&Connor Ray // Texo from 2023-09-04T12:00
Geoff Atkinson and Connor Ray, CEO and Lead Engineer at Texo, explore AI in martech and content. Long-form content, such as podcast transcripts, holds a wealth of valuable insights, and AI has m...
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Marketing To Self-Educated Buyers -- Randy Frisch // Uberflip from 2023-09-03T12:00
Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Self-educated buyers now conduct independent resear...
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What Does Personalization Actually Mean -- Randy Frisch // Uberflip from 2023-09-02T12:00
Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Due to the high levels of personalization provided ...
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Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip from 2023-09-01T12:00
Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization...
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Why The Holidays Offer Stability -- Dr. Mindy Weinstein // Market MindShift from 2023-08-31T12:00
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. The end-of-year holiday season was traditionally the busiest time of year for e...
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How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift from 2023-08-30T12:00
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, som...
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The New Identity Data Landscape -- Kristina Prokop // Eyeota from 2023-08-29T12:00
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Tradit...
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The Global Audience Data Landscape -- Kristina Prokop // Eyeota from 2023-08-28T12:00
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. The la...
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Ad science Of Right Brain Vs Left Brain -- Jon Evans // System1 from 2023-08-27T12:00
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. The rise of social media and digital platforms has led to a shift towards left-brain, transactional advertising, whi...
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Diversity&Ageism In Advertising -- Jon Evans // System1 from 2023-08-26T12:00
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. While it is important to accurately represent different groups in advertising, it is also necessary to ensure that t...
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Why Advertising Wear-Out Is A Myth -- Jon Evans // System1 from 2023-08-25T12:00
Jon Evans, Chief Customer Officer at System 1, talks about the life of an ad. Producing advertising creative can be a costly endeavor, and often brands create a large volume of expensive content...
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M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti from 2023-08-24T12:00
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, exten...
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MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti from 2023-08-23T12:00
Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted...
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Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar from 2023-08-22T12:00
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. By analyzing quantitative and qualitative data, businesses can gain valuable in...
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Maximizing Customer Empathy With Product Design -- Mattia Santin // Hotjar from 2023-08-21T12:00
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative ...
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Should You Hire Actors Or Creators -- Danil Saliukov // Insense from 2023-08-20T12:00
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Several companies in the mid-market eCommerce industry have been working with professional ac...
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UGC Creators Vs Micro-Influencers -- Danil Saliukov // Insense from 2023-08-19T12:00
Danil Saliukov, CEO and Co-Founder of Insense, looks at the differences between UGC and influencers. Traditionally, companies would seek out the services of creative agencies and production stud...
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Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver from 2023-08-18T12:00
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Understanding the strategic insights from visitor identification data allows businesses...
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How Site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver from 2023-08-17T12:00
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification lies in its ability to provide businesses wit...
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Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver from 2023-08-16T12:00
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. Anonymous visitor identification, once considered exclusive to large corporations, is n...
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Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch&Bramble from 2023-08-15T12:00
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative f...
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MarTech For Lifestyle Brands -- Emily Lyman // Branch&Bramble from 2023-08-14T12:00
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences f...
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How to Create Dynamic, Live Videos-- Chris Savage // Wistia from 2023-08-13T12:00
Chris Savage, CEO of Wistia, talks about the importance of first-party data. The world of content generation has evolved significantly in recent years, businesses are utilizing social media to s...
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Why Marketers Need To Lean into 1st-Party Data -- Chris Savage // Wistia from 2023-08-12T12:00
Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of...
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Creating The Fetch Price Index -- Birk Cooper // Fetch from 2023-08-11T12:00
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices incre...
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Reward&Loyalty Program Creation -- Birk Cooper // Fetch from 2023-08-10T12:00
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands and help them to build long-term relationship...
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The Next Generation Of AI In ECommerce -- Blake Van Leer // Proto AI from 2023-08-09T12:00
Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the widespread adoption of AI throughout several in...
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Understanding Community-Led Growth -- Jake Randall // Common Room from 2023-08-08T12:00
Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can driv...
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Navigating The Influencer-Led B2B Buyers Journey -- Jake Randall // Common Room from 2023-08-07T12:00
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing ...
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Branding Beyond Your Logo -- Arti Sharma // Measure Marketing Results Inc from 2023-08-06T12:00
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyon...
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The Future Of Content Marketing -- Arti Sharma // Measure Marketing Results Inc from 2023-08-05T12:00
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief, blog posts are not dead. Blog posts written...
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Inbound Marketing Approach To Lead Gen -- Arti Sharma // Measure Marketing Results Inc from 2023-08-04T12:00
Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a crucial role in inbound marketing strategies,...
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Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe from 2023-08-03T12:00
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. Howev...
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How AI Is Disrupting Lifecycle Marketing -- Paul Meinshausen // Aampe from 2023-08-02T12:00
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand...
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Tips For B2B Software Marketers -- Chris Voce // G2 from 2023-08-01T12:00
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buyers today are more self-reliant than ever before and prefer not ...
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5 Factors Shaping B2B Software Buying -- Chris Voce // G2 from 2023-07-31T12:00
Vice President of Market Research at G2, Chris Voce, dives into B2B software buying and how it affects marketers. B2B software buying has undergone transformative changes, influencing the way bu...
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Marketing Strategies To Retire -- Constantine Yurevich // SegmentStream from 2023-07-30T12:00
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. Conversion tracking today is inherently flawed due to Safari’s ITP, longer sa...
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Preparing For Google Chrome's Cookie Restrictions -- Constantine Yurevich // SegmentStream from 2023-07-29T12:00
Constantine Yurevich, Founder and CEO of SegmentStream, talks about how you can prepare for the future of marketing. As third-party cookie deprecation draws closer, marketers and advertisers are...
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What Bots Cause Black Friday Losses -- Daniel Avital // CHEQ from 2023-07-28T12:00
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday season are fast approaching which means eCom...
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The Need For GTM Security -- Daniel Avital // CHEQ from 2023-07-27T12:00
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximately 40% of all web traffic is fake, your go-to...
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The Acquisition-To-Growth Playbook -- Elizabeth Cholawsky // HG Insights from 2023-07-26T12:00
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and app...
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Displacing Competitors Through Product Launches -- Elizabeth Cholawsky // HG Insights from 2023-07-25T12:00
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with the...
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Technology Intelligence Data-Driven Decision-Making -- Elizabeth Cholawsky // HG Insights from 2023-07-24T12:00
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined...
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Community-Driven Outcomes -- Ike Nwabah // Higher Logic from 2023-07-23T12:00
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when...
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Marketer's Community Guide -- Ike Nwabah // Higher Logic from 2023-07-22T12:00
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we’ve seen influencers and content become more...
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How To Constantly Optimize Campaign Performance -- Aron Clymer //Data Clymer from 2023-07-21T12:00
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can understand them. Data warehouses enable market...
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How Can You Become a Data Hero -- Aron Clymer //Data Clymer from 2023-07-20T12:00
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these c...
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Podcast Advertising Best Practices -- Todd Cochrane // Blubrry Podcasting from 2023-07-19T12:00
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. If you have the budget to buy on a wider scale, podcast advertising can drive significant volume to y...
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Business Podcasting Strategies -- Todd Cochrane // Blubrry Podcasting from 2023-07-18T12:00
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren’t previously doing podcasts added them to their marketing...
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Podcast Growth Secrets -- Todd Cochrane // Blubrry Podcasting from 2023-07-17T12:00
Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. In order to grow your podcast’s audience, your content must be available where people listen to podca...
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Video Creative Approval Process -- Niklas Dorn // Filestage from 2023-07-16T12:00
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. With so many marketing channels to cater to nowadays, only the big companies can afford to have an expe...
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Closing the Gap Between Content Creation&Publication -- Niklas Dorn // Filestage from 2023-07-15T12:00
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. The average marketer spends many hours per week receiving and giving feedback. When looking for ways to...
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How to Get Feedback Faster -- Niklas Dorn // Filestage from 2023-07-14T12:00
Niklas Dorn, CEO of Filestage, talks about effective ways to get customer feedback faster. Whether you’re working with an agency or for a large company, the content production process should be ...
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CRM's Role in Customer Experience -- Lars Helgeson // GreenRope from 2023-07-13T12:00
Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. The way each customer uses your product or service will differ and that’...
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CRM as a Growth Strategy -- Lars Helgeson // GreenRope from 2023-07-12T12:00
Lars Helgeson, Founder and CEO of GreenRope, talks about why CRM is the key to alleviating your business growth problems. Setting your sales, marketing, and customer service teams up for success...
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Live Commerce Strategies for Brands&Influencers -- Ronald C. Pruett, Jr. // The Boston Associates from 2023-07-11T12:00
Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the realm of live commerce, brands are becoming con...
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Will Live Commerce be Imported from China? -- Ronald C. Pruett, Jr. // The Boston Associates from 2023-07-10T12:00
Ronald C. Pruett Jr, Managing Partner at The Boston Associates, explores the potential of live commerce on television for eCommerce brands. In the United States, the live commerce scene has been...
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3-Steps to Earn Editorial Backlinks -- Farzad Rashidi // Respona from 2023-07-09T12:00
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. In a digital world where everyone is creating unique and original content and ensuring their website is...
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Finding Opportunity Keywords -- Farzad Rashidi // Respona from 2023-07-08T12:00
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. One of the biggest challenges we face as marketers is identifying where there's an opportunity to put yourse...
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Is SEO is the Right Acquisition Channel for You? -- Farzad Rashidi // Respona from 2023-07-07T12:00
Farzad Rashidi, Lead Innovator at Respona, talks about strategies for organic growth. Do you know where people are looking for your products and services? When you're trying to figure out what t...
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Beware of the Grifterverse -- Juan Mendoza // The MarTech Weekly from 2023-07-06T12:00
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. The rise of online platforms and the accessibility they offer has brought about a significant incre...
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Introducing the TMW100 MarTech Awards -- Juan Mendoza // The MarTech Weekly from 2023-07-05T12:00
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Identifying the innovators in the martech industry who are driving advancements and shaping its fut...
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Best-Performing Ad Formats for Programmatic -- Sergey Shchelkov // Epom from 2023-07-04T12:00
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. After bringing programmatic advertising in-house, Bayer was able to ...
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Programmatic Ad In-Housing's Benefits&Drawbacks -- Sergey Shchelkov // Epom from 2023-07-03T12:00
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are gaining popularity due to social video adver...
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Improving Newsletter Conversion Rates -- Emily McGuire // AWeber from 2023-07-02T12:00
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very s...
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Building a Quality Email List -- Emily McGuire // AWeber from 2023-07-01T12:00
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at a...
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Understanding Email Marketing Metrics -- Emily McGuire // AWeber from 2023-06-30T12:00
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketi...
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Why Retail Requires Entertaining Communities -- Sebastian Hamann // Shopware from 2023-06-29T12:00
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world, consumers value the opinions and experienc...
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The AI Industrial Revolution of Ecommerce -- Sebastian Hamann // Shopware from 2023-06-28T12:00
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovat...
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New Customer Engagement Industry Benchmarks -- Ian Macleod // SALESmanago from 2023-06-27T12:00
Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for personalized customer experiences on eCommerc...
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Where is AI Taking Marketing? -- Ian Macleod // SALESmanago from 2023-06-26T12:00
Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with valuable tools and insights to streamline p...
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Community Led Growth -- Mike Rizzo // MarketingOps.com from 2023-06-25T12:00
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands...
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Building the Marketing Operations Community -- Mike Rizzo // MarketingOps.com from 2023-06-24T12:00
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops person...
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Best AI Tools for Marketers -- Jeanna Barrett // First Page Strategy from 2023-06-23T12:00
Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. From content creation to valu...
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Lead Gen Strategies for SaaS -- Jeanna Barrett // First Page Strategy from 2023-06-22T12:00
Jeanna Barrett, Founder and Chief Marketing Expert at First Page Strategy, talks about maximizing your growth potential with data-driven SaaS lead generation tools. Lead generation is vital for ...
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Integrating Marketing Into Field Ops -- Rob Freedman // Zuper from 2023-06-21T12:00
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Field Ops provides bu...
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How Sustainable SaaS Growth Looks -- Rob Freedman // Zuper from 2023-06-20T12:00
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. While SaaS growth in ...
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How Growth Marketers Leverage AI -- Rob Freedman // Zuper from 2023-06-19T12:00
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Generative AI tools l...
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Engagement in Virtual Events -- Daniel Moss // We and Goliath from 2023-06-18T12:00
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. While virtual events are a cost-effective way to...
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Virtual Event Promotion -- Daniel Moss // We and Goliath from 2023-06-17T12:00
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. In event marketing, an often overlooked componen...
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Next-Level Virtual Event Production -- Daniel Moss // We and Goliath from 2023-06-16T12:00
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The way we attend conferences and network change...
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Turning Call Data Into Marketing Advantages -- Masami Middleton // CallRail from 2023-06-15T12:00
Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data provides a direct link to the voic...
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Unlocking Call Data Insights Using AI -- Masami Middleton // CallRail from 2023-06-14T12:00
Masami Middleton, CMO at CallRail, talks about how to harness the power of artificial intelligence to gain actionable insights from your sales calls. Call data offers a treasure trove of insight...
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Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics from 2023-06-13T12:00
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaig...
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Tying Marketing to Measurable Results -- Mark Stouse // Proof Analytics from 2023-06-12T12:00
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furth...
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Marketing, Innovation,&Rev Ops -- Mark Stouse // Proof Analytics from 2023-06-11T21:28:48
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted ti...
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Making the Most of Your Tech&Data Investments -- Courtney Trudeau // Merkle from 2023-06-09T12:00
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Making the right investments in technology and data must take into ac...
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Why the the Biggest Barrier in Tech is Data -- Courtney Trudeau // Merkle from 2023-06-08T12:00
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Collecting customer data is just the beginning of successful marketin...
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CX at Scale&Speed of Customer Expectations -- Courtney Trudeau // Merkle from 2023-06-07T12:00
Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and a...
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How Publishers Can Monetize their Audience with this Alternative to Cookie Tracking -- Shiv Gupta // U of Digital from 2023-06-06T12:00
Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. The data landscape has been transformed by CCPA, GDPR, And Apple...
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Convergence of adTech&MarTech -- Shiv Gupta // U of Digital from 2023-06-05T12:00
Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. While advertising is a subset of marketing, the two have been si...
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Blending Humans, AI,&Automation -- Erica Salm Rench // rasa.io from 2023-06-04T12:00
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the bal...
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AI-Led Content Creation -- Erica Salm Rench // rasa.io from 2023-06-03T12:00
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce be...
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AI Tool Accessibility for Marketers -- Erica Salm Rench // rasa.io from 2023-06-02T12:00
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that...
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Where is AI Most Effective in Marketing? -- Yaniv Makover // Anyword from 2023-06-01T12:00
Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content crea...
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Leveraging AI Without Losing Creativity -- Yaniv Makover // Anyword from 2023-05-31T12:00
Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativ...
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Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur from 2023-05-30T12:00
Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generate immediate visibility and traffic to your w...
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Marketing's Demise in the Digital Age -- Chris Nawrocki // Heur from 2023-05-29T12:00
Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. Recent updates, such as Apple's iOS update and the removal of t...
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Adding Audio to Your Content -- Tal Florentin // Summurai from 2023-05-28T12:00
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We cou...
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Repurposing Text with Audio -- Tal Florentin // Summurai from 2023-05-27T12:00
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you ha...
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Podcast&Streaming Audio Marketing -- Tal Florentin // Summurai from 2023-05-26T12:00
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the c...
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Globalization in Technology Marketing -- Dan Radu // Macro from 2023-05-25T12:00
Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. Thanks to the reach of digital marketing, businesses can connect with customers from every corn...
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The Future of the Marketing Profession -- Dan Radu // Macro from 2023-05-24T12:00
Dan Radu, President of Macro, talks about trends that may end up defining the future of marketing. As AI technology and automation continue to impact the marketing profession, it is important to...
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Are Your Leads Humans or Bots? -- Alex Makarski // Clickmakers.io from 2023-05-23T12:00
Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. While there are ways to mitigate the impact of bots, it's ...
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Whoever Has the Most Data Wins -- Alex Makarski // Clickmakers.io from 2023-05-22T12:00
Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. The more data you have, the better you can understand your...
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Calculating CAC -- Paul Orlando // USC from 2023-05-21T12:00
USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC i...
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Calculating LTV -- Paul Orlando // USC from 2023-05-20T12:00
Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LTV is often a highly sought after number. Rat...
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Integrating Direct Mail Into Marketing -- Rick Elmore // Simply Noted from 2023-05-19T12:00
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely...
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Handwriting AI -- Rick Elmore // Simply Noted from 2023-05-18T12:00
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or ...
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Automating Personalization -- Rick Elmore // Simply Noted from 2023-05-17T12:00
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are ...
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No-Code Community Engagement Techniques -- Steve Hartert // Jotform from 2023-05-16T12:00
Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. Monitoring your community’s conversations helps you to understand the...
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Leveraging no-code Tech to Maximize Productivity -- Steve Hartert // Jotform from 2023-05-15T12:00
Steve Hartert, Chief Marketing Officer at Jotform, talks about how to increase efficiency and scale with no-code technology. No-code technology is a game-changer when it comes to maximizing prod...
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Profitable Channel for Brands of All Sizes -- Robert Glazer // Acceleration Partners from 2023-05-14T12:00
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. The performance-based nature of affiliate and partner programs make them inherently lo...
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Is Partnership Marketing Scalable? -- Robert Glazer // Acceleration Partners from 2023-05-13T12:00
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When partnership marketing management tasks are handed off to SEOs and PPC persons, th...
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Diversify Your Marketing Portfolio with Partnerships -- Robert Glazer // Acceleration Partners from 2023-05-12T12:00
Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, discusses partnership marketing. When things get tough, the trend is to retreat to paying for outcomes. As marketing bu...
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Why Brands and Creators are Investing More Into Video Content -- Sterling Jackson // Aspire from 2023-05-11T12:00
Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. Video has a unique ability to engage viewers and convey a brand's message in a way that other f...
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The New Era of High-Trust Commerce -- Sterling Jackson // Aspire from 2023-05-10T12:00
Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. The era of high-trust commerce has arrived, and, to meet the demands of today's discerning cons...
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Why Composable CDPs are Your Next Gen Tech -- Tejas Manohar // Hightouch from 2023-05-09T12:00
Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Traditional CDPs can be a time-consuming and complex process for larger enterprises with a lot of...
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Why the Data Warehouse is Your Most Powerful Marketing Tool -- Tejas Manohar // Hightouch from 2023-05-08T12:00
Tejas Manohar, Co-CEO at Hightouch, talks about the importance and benefits of data warehousing. Many marketing technology problems come down to the challenge of effectively activating data. How...
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B2B Influencers with Brian Barletta -- Bryan Barletta // Sounds Profitable from 2023-05-07T12:00
Sounds Profitable Founder, Bryan Barletta, and Ben Shapiro, host of the MarTech podcast, discuss how they got into the B2B influencer business. Bryan and Ben have successfully built audiences an...
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Marketing Your Small Business -- Mind the Business // Quickbooks from 2023-05-06T12:00
Austin Hankwitz and Jannese Torres, hosts of the Mind the Business podcast, share their thoughts on marketing your small business. Recording your journey, even mundane moments like fulfilling or...
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Increasing Sales Through AI Personalization -- Matt Swalley // Omneky from 2023-05-05T12:00
Matt Swalley, Co-Founder and Chief Business Officer at Omneky, talks about how to use AI to boost sales. As platforms become more restricted with targeting, creative has become a major lever for...
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How to Power AI Using Data -- Kevin Tate // Clearbit from 2023-05-04T12:00
Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. With accurate and diverse data sets, AI models can learn and make...
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Clearbit for Building Data-Driven Products -- Kevin Tate // Clearbit from 2023-05-03T12:00
Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams bu...
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Why Engaging Customers At Home Matters -- Jacob Ross // PebblePost from 2023-05-02T12:00
Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Nowadays, the home has become a fortress of consumer activity where people make significant purc...
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The Rise of “Offline” Digital Channels -- Jacob Ross // PebblePost from 2023-05-01T12:00
Jacob Ross, CEO of PebblePost, talks about the role of offline media and the future of marketing. Marketers are facing immense pressure to deliver results and are looking for new ways to evaluat...
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MarTech&SalesTech Convergence -- William Tyree // Revenue.io from 2023-04-30T12:00
William Tyree, Chief Marketing Officer of Revenue.io, wraps up discussions on maximizing your revenue. Nowadays, artificial intelligence can be used to pull information out of unstructured data....
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How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io from 2023-04-29T12:00
William Tyree, Chief Marketing Officer of Revenue.io, continues discussions on maximizing your revenue. The walls between sales, marketing, and customer success teams continue to disappear. A ne...
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Is Marketing Operations Dead? -- William Tyree // Revenue.io from 2023-04-28T12:00
Chief Marketing Officer of Revenue.io, William Tyree, talks about maximizing your revenue. Revenue.io recently changed their name from Ring DNA. Their name change came as a result of the pl...
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Why Startups Shouldn't Hire Full-Time -- Emma Westley // Fractional CMO&Content Strategy Consultant from 2023-04-27T12:00
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups require a diverse range of skill sets to support...
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The Rise of the Fractional CMO -- Emma Westley // Fractional CMO&Content Strategy Consultant from 2023-04-26T12:00
Emma Westley, Fractional CMO and Content Strategy Consultant at immerj, talks about why fractional CMO positions seem to be catching on. Startups are often operating on limited resources and can...
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Spotify’s vision for digital audio advertising -- Ann Piper // Spotify from 2023-04-24T12:00
Ann Piper, Head of Client Partnerships at Spotify, talks about audio advertising from one of the biggest players in the space, Spotify. As a marketer, it's essential to have a comprehensive outr...
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Closing the CX Gap Using Data -- George Corugedo // Redpoint Global from 2023-04-23T12:00
Redpoint Global Chief Technology Officer, George Corugedo, wraps up his conversations on data quality. Clean data is critical to driving the omnichannel customer experience consumers have come t...
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Achieving Superior Data Quality -- George Corugedo // Redpoint Global from 2023-04-22T12:00
Chief Technology Officer at Redpoint Global, George Corugedo, continues discussions on data quality. Companies want to ensure that the data driving their business decisions is accurate. They und...
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Data Quality Awareness -- George Corugedo // Redpoint Global from 2023-04-21T12:00
George Corugedo, Chief Technology Officer at Redpoint Global, talks about data quality. Data can be tremendously useful for driving business decisions. But, the business must be confident in the...
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The Core Differences Between Walmart and Amazon Advertising -- Destaney Wishon // BetterAMS from 2023-04-20T12:00
Destaney Wishon, CEO at BetterAMS, explores what's going on with Amazon's ad business. Walmart is investing heavily in expanding its media capabilities to compete with Amazon for a bigger slice ...
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Achieving Growth During a Downturn Economy -- Daniel Frohnen / Sendoso from 2022-04-21T12:00
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution...
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Account Based Everything (ABX) -- Daniel Frohnen / Sendoso from 2022-04-20T12:00
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution...
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Why Prebid Should Be Top-Of-Mind For Publishers -- Paul Ryan // OpenX from 2022-04-19T12:00
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ...
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Why Cloud Technology Supports The Digital Advertising Industry Holistically -- Paul Ryan // OpenX from 2022-04-18T12:00
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ...
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How To Outrank A Billion-Dollar Company -- Damon Burton // SEOnational from 2022-04-17T12:00
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps web...
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Why Do Companies Buy Ads When Search Is Free -- Damon Burton // SEOnational from 2022-04-16T12:00
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps web...
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GTM SasS Hot Takes -- Kyle Williams // Brickstack from 2022-04-15T12:00
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for...
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GTM Hot Takes For Partner Management -- Kyle Williams // Brickstack from 2022-04-14T12:00
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages are changing constantly. In response, several...
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Scoring An Industry Using Mental Models -- Kyle Williams // Brickstack from 2022-04-13T12:00
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stan...
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Context On Mental Models -- Kyle Williams // Brickstack from 2022-04-12T12:00
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and m...
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Market Pain Scoring -- Kyle Williams // Brickstack from 2022-04-11T12:00
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking ...
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Why Diversity And Inclusion Matters To Your Audience -- Julie Kratz // Next Pivot Point from 2022-04-10T12:00
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equal...
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How Marketers Can Be Allies For Diversity And Inclusion -- Julie Kratz // Next Pivot Point from 2022-04-09T12:00
Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equal...
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B2B SaaS Retention&Advocacy Strategies -- Jeff Breunsbach // Higher Logic from 2022-04-05T12:00
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain discusses SaaS retention and collaboration between customer marketing and success teams. The first 30 days are cr...
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Customer Marketing vs Customer Success -- Jeff Breunsbach // Higher Logic from 2022-04-04T12:00
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain, discusses SaaS retention and collaboration between customer marketing and success teams. Customer success teams ...
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Brainstorming The MarTech Community -- Etienne de Bruin // 7CTOs from 2022-04-03T12:00
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief ...
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Building An Invite-Only Community -- Etienne de Bruin // 7CTOs from 2022-04-02T12:00
Today we're going to discuss the value in process for building a paid community. Joining us today is Etienne de Bruin, who is the Founder and CEO of 7CTOs, which is a community that helps chief ...
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Cookies Depreciation's Impact On Data Strategy -- Kevin Tate // Clearbit from 2022-04-01T12:00
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. As the end draws closer for third-party cookies, the way we gather customer data will...
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Unifying The MarTech Data Stack -- Kevin Tate // Clearbit from 2022-03-31T12:00
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Ensuring that your MarTech stack keeps up with all the different channels and apps is...
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Marketing Data Philosophy -- Kevin Tate // Clearbit from 2022-03-30T12:00
Kevin Tate, Chief Revenue Officer at Clearbit, discusses why brands need data-driven marketing philosophies. Business success is dependent on data and we’re in an age where it’s not enough to ju...
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Using Content As the Trojan Horse Of Sales -- Erik Jensen // Predictive ROI from 2022-03-29T12:00
Erik Jenson, Owner of Predictive ROI, wraps up discussions on non-traditional marketing tactics. When it comes to large companies, getting your content in front of the right person can be challe...
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Converting Podcasts Into Sponsorship -- Erik Jensen // Predictive ROI from 2022-03-28T12:00
Erik Jenson, Owner of Predictive ROI, discusses non-traditional marketing tactics. Many businesses want an opportunity to get in front of your audience. To generate revenue from your content, it...
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Data-Backed Recommendations To Regain Lost Revenue -- Ryan Urban // BounceX (soon to be Wunderkind) from 2022-03-27T12:00
Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like He...
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Smart Ways To Reach Ecommerce Customers -- Ryan Urban // BounceX (soon to be Wunderkind) from 2022-03-26T12:00
Today we're going to discuss using MarTech to recapture what you've lost. Joining us is Ryan Urban, the Founder and CEO of Wunderkind, which is a MarTech company that helps organizations like He...
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Sales Happiness Index For MarTech Companies -- Kris Hartvigsen // Dooly from 2022-03-22T12:00
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. If the Great Resignation is any indication, retention depends on companies keeping...
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Product-Led SAAS Growth -- Kris Hartvigsen // Dooly from 2022-03-21T12:00
Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. Salespeople are frustrated by anything that takes them away from high value tasks....
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The Truth About Martech Reporting -- Darrell Alfonso // Amazon Web Services from 2022-03-20T12:00
Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides...
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3 Skills You Need For A Successful Career In Martech -- Darrell Alfonso // Amazon Web Services from 2022-03-19T12:00
Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides...
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Improving B2B Video Effectiveness -- Daniel Glickman // Wave.video from 2022-03-17T12:00
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses...
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Generating Sales Through Video Marketing -- Daniel Glickman // Wave.video from 2022-03-16T12:00
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses...
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Conversation Intelligence For Sales Enablement -- Yaagneshwaran Ganesh // Avoma from 2022-03-15T12:00
Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful...
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Conversation Intelligence For Marketing -- Yaagneshwaran Ganesh // Avoma from 2022-03-14T12:00
Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions ar...
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The Rise of the Enhanced Ad Exchange -- Dan Greenberg // Sharethrough from 2022-03-13T12:00
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native ...
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How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough from 2022-03-12T12:00
Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native ...
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Conducting An Annual And Quarterly Planning Cycle -- Kyle Denhoff // HubSpot from 2022-03-11T12:00
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, wraps discussion on effective quarterly content planning. You first need to determine who you want to target. Then, ...
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Using Owned Content To Drive Demand -- Kyle Denhoff // HubSpot from 2022-03-10T12:00
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, talks about the importance of planning, content marketing, and demand generation for content. Owned media is a great...
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Why Build A Media Arm In A Software Company -- Kyle Denhoff // HubSpot from 2022-03-09T12:00
Kyle Denhoff, Senior Manager of Marketing Strategy and Operations at HubSpot, discusses effective quarterly content planning. Your content is only as good as who sees it. Software companies must...
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eCommerce Tech Stacks&Strategies -- Scott D. Clary // Success Story Podcast from 2022-03-08T12:00
The Success Story Podcast Founder, Scott D. Clary continues discussions on marketing technology. In D to C eCommerce, people need to trust your brand as soon as they land on your website. When y...
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Gary V Style Podcast Content Marketing -- Scott D. Clary // Success Story Podcast from 2022-03-07T12:00
Scott D. Clary, Founder of The Success Story Podcast, chimes in on marketing technology in the podcast space. A vast amount of assets can be pulled from a 30 to 60 minute interview. Content...
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Is Salesforce the Center of the Marketing Universe? -- Mathew Sweezey // Salesforce from 2022-03-06T12:00
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized ...
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The Next Marketing Revolution Is Right In Front of Us -- Mathew Sweezey // Salesforce from 2022-03-05T12:00
Today we're going to discuss if the future of marketing is already here. Joining us is Mathew Sweezey, who is the Director of Market Strategy at Salesforce, which is the world's most recognized ...
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Creating An Opt-In Value Exchange -- Charlie Silver // Permission.io from 2022-03-04T12:00
CEO of Permission.io, Charlie Silver, continues discussions on permission-based marketing benefits, and value exchange in advertising. With Web 3.0, advertisers need to give users a reason to op...
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Web3's Impact In Permission-Based Advertising -- Charlie Silver // Permission.io from 2022-03-03T12:00
Charlie Silver, Permission.io CEO, discusses permission-based marketing benefits, and value exchange in advertising. Mounting regulations and user concerns about data privacy have altered advert...
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Why Brands Build Demand-Side Advertising Platforms -- Sergey Shchelkov // Epom from 2022-02-27T12:00
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving pla...
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How to Save $36K of Your Digital Advertising Budget -- Sergey Shchelkov // Epom from 2022-02-26T12:00
Today we're going to discuss how and why you should reconsider how you think about ad networks. Joining us is Sergey Schelkov, a Sales Executive at Epom, which is a cost effective ad serving pla...
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The Value of Emotional Intelligence -- Phil Johnson // Master of Business Leadership Inc. from 2022-02-25T12:00
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, wraps up his thoughts on what it takes to be a great marketing leader. Being an effective leader goes beyond motivating peopl...
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Mastering Business Leadership -- Phil Johnson // Master of Business Leadership Inc. from 2022-02-24T12:00
Founder and CEO of Master of Business Leadership Inc., Phil Johnson, talks about what it takes to be a great marketing leader. Leadership can make or break a business. Good leaders empower their...
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The Real Possibilities of Real-Time Data -- David Finkelstein // BDEX from 2022-02-20T12:00
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime da...
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The Future of Data-Driven Marketing -- David Finkelstein // BDEX from 2022-02-19T12:00
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data ex...
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Why You Can't Personalize Any More -- Jordan Crawford // Blueprint from 2022-02-18T12:00
Jordan Crawford, Co-Founder of Blueprint, sums up his thoughts on implementing a successful go-to-market strategy. When you reach out to a prospect via email, you ultimately want to get a favora...
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How To Quantify&Score User Pain -- Jordan Crawford // Blueprint from 2022-02-17T12:00
Jordan Crawford, Co-Founder of Blueprint, shares his knowledge on implementing a successful go-to-market strategy. Figuring out the pain-points of your prospects is only one half of the equation...
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It's Not Your B2B Sales Team's Fault -- Jordan Crawford // Blueprint from 2022-02-16T12:00
Blueprint’s Co-Founder, Jordan Crawford, continues to talk about how you can implement a successful go-to-market strategy. When our go-to-market strategies are unsuccessful, we are quick to blam...
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Why B2B Marketing Tools Always Fail -- Jordan Crawford // Blueprint from 2022-02-15T12:00
Blueprint’s Co-Founder, Jordan Crawford continues to talk about how you can implement a successful go-to-market strategy. When it comes to B2B tools, most marketers skip the crucial step of defi...
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B2B Outbound Is Jacked -- Jordan Crawford // Blueprint from 2022-02-14T12:00
Co-Founder of Blueprint, Jordan Crawford, talks about what you need to implement a successful go-to-market strategy. B2B marketers could be spending more time on platinum accounts instead of gol...
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Leveraging AI In the Content Marketing Lifecycle -- Ed Breault // Aprimo from 2022-02-13T12:00
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset mana...
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The Strategy Needed To Create An Effective Digital Experience -- Ed Breault // Aprimo from 2022-02-12T12:00
Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset managemen...
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Leveraging AI With Authenticity -- Brian Podolak // Vocodia from 2022-02-11T12:00
Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studies suggest that AI-driven customer service in...
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Disrupting Traditional Sales Teams -- Brian Podolak // Vocodia from 2022-02-10T12:00
Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to customer support, AI is helping marketing tea...
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Conversational AI Revolution for Call Centers -- Brian Podolak // Vocodia from 2022-02-09T12:00
Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing systems, call centers have been taking advan...
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Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain&Company from 2022-02-08T12:00
Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers make purchases nowadays goes beyond the sal...
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What % Of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain&Company from 2022-02-07T12:00
Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organ...
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Salvage Your Growth Marketing Plan in the Midst of a Pandemic -- Hope Horner // Lemonlight from 2022-02-06T12:00
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production c...
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Standing Out in a Cluttered Content Market -- Hope Horner // Lemonlight from 2022-02-05T12:00
Today we're going to discuss how to use content to stand out in the age of the coronavirus. Joining us is Hope Horner, the Founder and CEO of Lemonlight, which is an on demand video production c...
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Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University from 2022-02-01T12:00
Michael Solomon, Professor of Marketing at Saint Joseph’s University, concludes discussions on changes to how we communicate with our customers. The ability to communicate with customers and col...
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Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University from 2022-01-31T12:00
Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer needs, brand perceptions are bound to change ove...
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How Event Marketers are Going Digital -- Marc Sirkin // Third Door Media from 2022-01-30T12:00
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading ...
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How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media from 2022-01-29T12:00
Today we're going to talk about the way that COVID-19 is impacting the MarTech industry. Joining us is Marc Sirkin, the SVP of Marketing and Experience at Third Door Media, which is the leading ...
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Becoming a Marketing Influencer -- Vivien Garnès // Upfluence from 2022-01-28T12:00
Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many make it seem online. Many hours must be spent ...
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How to Monetize Your Influencer Marketing Campaigns -- Vivien Garnès // Upfluence from 2022-01-27T12:00
Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marketing budget allocations to influencer marketi...
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Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence from 2022-01-26T12:00
Vivien Garnès, Upfluence’s Co-CEO, highlights methods to maximize your influencer marketing strategies. Keeping your influencers motivated means that they can produce the best content for your b...
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Matching Influencers and Your Audience -- Vivien Garnès // Upfluence from 2022-01-25T12:00
Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your...
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Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence from 2022-01-24T12:00
Vivien Garnès, Co-CEO of Upfluence, discusses ways to maximize your influencer marketing strategies. In an age where more people are shopping online, brands must consider the benefits of influen...
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Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks from 2022-01-23T12:00
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology com...
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AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks from 2022-01-22T12:00
Today we're going to debate the future direction of the marketing industry. Joining us is Babak Hedayati, the Founder, CEO, and Chairman of TapClicks, which is a leading marketing technology com...
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The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B from 2022-01-21T12:00
Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rap...
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Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B from 2022-01-20T12:00
Michael McLaren, Merkle B2B’s Global CEO, discusses B2B marketing in 2022. We’re moving into an age of millennial influenced marketing departments. We’re also seeing an increase in their buying ...
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Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN from 2022-01-19T12:00
Founder and CEO of WITHIN, Joe Yakuel, concludes discussions on the overlap between brand and performance marketing. Ultimately, business’ bottomline will always remain revenue. However, the way...
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Iterative Creative Testing -- Joe Yakuel // WITHIN from 2022-01-18T12:00
WITHIN CEO and Founder, Joe Yakuel, launches further into the overlap between brand and performance marketing. Marketing budgets don’t offer much room for error. Which means any testing you enga...
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Unlocking Marketing Attribution -- Joe Yakuel // WITHIN from 2022-01-17T12:00
Joe Yakuel, Founder and CEO of WITHIN, talks about the overlap between brand and performance marketing. There are many moving parts when it comes to which part of your marketing works. While too...
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How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero from 2022-01-16T12:00
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency...
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The Biggest Trends In Social Media And Marketing That Ill Impact Startups In 2020 -- Kate Walling // Traction Hero from 2022-01-15T12:00
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency...
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Influencer Seeding: An Untapped Marketing Strategy -- David Morneau // inBeat Agency from 2022-01-14T12:00
inBeat Agency’s Co-Founder, David Morneau, wraps up discussions about using influencers to grow your business. When brands are scouting for influencers, quite a few challenges may arise. These r...
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Content Crowdsourcing That Fuels Social Growth -- David Morneau // inBeat Agency from 2022-01-13T12:00
Co-Founder of inBeat Agency, David Morneau, continues discussions about using influencers to grow your business. In marketing, paid social teams are always on the hunt for user and influencer-ge...
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Growing DTC Brands Through Micro-Influencers -- David Morneau // inBeat Agency from 2022-01-12T12:00
David Morneau, inBeat Agency’s Co-Founder, talks about using influencers to grow your business. In a time where it’s quite difficult to stand out, brands are using influencer marketing to do jus...
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Do Marketers Need An MBA Today? -- Dr. Americus Reed // GBK Collective from 2022-01-11T12:00
GBK Collective’s Brand Strategist, Dr. Americus Reed, concludes discussions about identity and education. Most of us are constantly looking for ways to improve professionally and advance within ...
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Identity Loyalty Plays For Smart Marketers -- Dr. Americus Reed // GBK Collective from 2022-01-10T12:00
Dr. Americus Reed, GBK Collective’s Brand Strategist, talks about identity and education. Marketers have been experiencing a number of changes. Google is set to deprecate third-party cookies by ...
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Zeroing In On The Ideal Product Price Point -- Laura Troyani // PlanBeyond from 2022-01-09T12:00
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on res...
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Using Market Research To Nail Product&Business Positioning -- Laura Troyani // PlanBeyond from 2022-01-08T12:00
Today we're going to talk about how to use market research to maximize profitability. Joining us is Laura Troyani, the Principal of PlanBeyond which is a boutique marketing agency focused on res...
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2022 MarTech Predictions: Ecosystem Expansion -- Scott Brinker // Hubspot from 2022-01-07T12:00
Scott Brinker, VP of Platform at HubSpot, wraps up discussion on his predictions for 2022. For years, a critical pain-point of the MarTech industry was the lack of integration. MarTech products ...
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2022 MarTech Predictions: B2B Commerce Revolution -- Scott Brinker // Hubspot from 2022-01-06T12:00
VP of Platform at HubSpot, Scott Brinker, looks into changing B2B buyer habits. The pandemic caused a massive shift in the way we all do business. For B2B companies, there was a move away from t...
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2022 MarTech Predictions: Advancement of No Code Tech -- Scott Brinker // Hubspot from 2022-01-05T12:00
VP of Platform, Scott Brinker, from HubSpot, explores how No-Code tools are improving. While non-technical users see the merit of No-Code technology, IT teams and Marketing Ops have long been su...
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2022 MarTech Predictions: Rev Ops Movement -- Scott Brinker // Hubspot from 2022-01-04T12:00
Scott Brinker, HubSpot’s VP of Platform, looks at the shift towards revenue operations. Customer journeys don’t end with purchase and subscription based services mean that customers and business...
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2022 MarTech Predictions: Reintegration of MarTech -- Scott Brinker // Hubspot from 2022-01-03T12:00
HubSpot’s VP of Platform, Scott Brinker, discusses his predictions for marketing technology in 2022. The pandemic has accelerated the digitization of departments within organizations. However, m...
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A Marketers Guide To Becoming Technically Independent -- Clark Richey // FactGem from 2022-01-02T12:00
Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps organizations develop a deeper understanding...
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Why Marketers Rely On Their IT Teams Too Much -- Clark Richey // FactGem from 2022-01-01T12:00
Today we're going to talk about the no code trend in marketing. Joining us is Clark Richey, the Chief Technology Officer at Factgem, which helps organizations develop a deeper understanding...
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Finding The Line Between Sales&Marketing In SaaS -- Rachel Leist // HubSpot from 2021-12-31T12:00
Senior Director of Marketing at HubSpot, Rachel Leist, wraps up discussions on leveling up your SaaS marketing game. Finding the right balance between marketing and sales can be a complex task. ...
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Marketing Automation Rules For SaaS Business -- Rachel Leist // HubSpot from 2021-12-30T12:00
Senior Director of Marketing at HubSpot, Rachel Leist, explores marketing automation. While setting up automation takes a while, the benefits are boundless. From scaling your time to overal...
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Conversational Marketing Tactics -- Rachel Leist // HubSpot from 2021-12-29T12:00
Senior Director of Marketing at HubSpot, Rachel Leist, looks at growing a SaaS business. Time is a precious commodity. That could explain why studies show a preference for bots over human suppor...
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Email Marketing Guidelines For SaaS Businesses -- Rachel Leist // HubSpot from 2021-12-28T12:00
HubSpot’s Senior Director of Marketing, Rachel Leist, looks at the power of email marketing. Email marketing is an important aspect of building an effective SaaS marketing strategy. Whether you’...
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SaaS Demand Generation Playbook -- Rachel Leist // HubSpot from 2021-12-27T12:00
Senior Director of Marketing at HubSpot, Rachel Leist, explains how to level up your SaaS marketing game. From startups to well established companies, the aim is consistently attracting new cust...
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Five Ways To Improve A Social Video Ad Performance -- Travis Chambers // Chamber.Media from 2021-12-26T12:00
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and med...
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The Science Behind Quantitative Ad Creativity&Content -- Travis Chambers // Chamber.Media from 2021-12-25T12:00
Today we're going to discuss optimizing your ad creativity and quality. Joining us is Travis Chambers, the Founder and Chief Media Hacker at Chamber.Media, which is a creative production and med...
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Government Tech Predictions For 2022 -- RJ Krawiec // Deloitte from 2021-12-24T12:00
RJ Krawiec, Principal and Chief Marketing Officer for Government & Public Services at Deloitte, wraps up discussions on marketing in the government sector. The topic on everyone’s mind going...
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Government Tech Trends In 2021 -- RJ Krawiec // Deloitte from 2021-12-23T12:00
Principal and Chief Marketing Officer for Government & Public Services at Deloitte, RJ Krawiec, talks about marketing in the government sector. Traditionally, the government was not consider...
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Tradeoffs of Hiring Local vs Remote -- Robert Glazer // Acceleration Partners from 2021-12-22T12:00
Today we discuss the difference between hiring for local and remote employees with Robert Glazer, the Founder and CEO of Acceleration Partners.
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Tradeoffs of Hiring Local vs Remote -- Robert Glazer // Acceleration Partners from 2021-12-22T12:00
Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate market...
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Recruiting And Hiring Great Marketing Talent -- Robert Glazer // Acceleration Partners from 2021-12-21T12:00
Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate market...
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How Build A Culture For A Productive Marketing Team -- Robert Glazer // Acceleration Partners from 2021-12-20T12:00
Today we're going to talk about building a productive marketing team. Joining us is Robert Glazer, the Founder and CEO of Acceleration Partners, which is an award winning global affiliate market...
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Navigating The Future of Marketing Automation -- Alex Nunnelly // Panoramic from 2021-12-19T12:00
Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS ...
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Taking Back Control By Moving Analytics In-House -- Alex Nunnelly // Panoramic from 2021-12-18T12:00
Today we're going to discuss the nuances and best practices for modernizing your analytics. Joining us is Alex Nunnelly, a Senior Director of Analytics at Panoramic, which is an enterprise SaaS ...
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Marketing As A Growth Engine -- Angelo Ponzi // Craft Marketing Architects from 2021-12-17T12:00
Craft Marketing Architects’ Founder and Fractional CMO, Angelo Ponzi, talks about the technology behind competitive intelligence and marketing. Knowing your competition and consistently checking...
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Establishing A Competitive Intelligence Program -- Angelo Ponzi // Craft Marketing Architects from 2021-12-16T12:00
Angelo Ponzi, Founder and Fractional CMO of Craft Marketing Architects, discusses competitive intelligence and data collection. Staying up to date with your competitors is just as important as s...
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Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects from 2021-12-15T12:00
Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can he...
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Market Research's Role In Identity Resolution -- Kumar Doshi // Lucid from 2021-12-14T12:00
Kumar Doshi, senior VP of marketing at Lucid, talks about the technology behind market research. How you do market research has evolved over the years to include targeting. While, before, it was...
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Understanding Your Consumers Using Research Technology -- Kumar Doshi // Lucid from 2021-12-13T12:00
Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to answer your survey are not necessarily your c...
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Top 3 Trends In Performance Marketing For 2022 -- Zach Morrison // Tinuiti from 2021-12-10T12:00
Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general...
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Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti from 2021-12-09T12:00
CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other marketing agencies as possible. While this prac...
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Scaling Operations&Company Culture -- Matt Edmundson // Aurion Digital from 2021-12-08T12:00
CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indicates you’re doing the right thing. However, ...
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Customer Centricity In Marketing -- Matt Edmundson // Aurion Digital from 2021-12-07T12:00
Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or service, we try to determine who will be purchasi...
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Toilet Seat Marketing -- Matt Edmundson // Aurion Digital from 2021-12-06T12:00
Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marker of an efficient marketer. However, launching...
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Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia from 2021-12-01T12:00
Acquia’s Chief Marketing Officer, Lynne Capozzi, discusses the tech skills gap facing marketing teams. The marketing space is one that is constantly changing. And today as a marketer, you also n...
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What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia from 2021-11-30T12:00
Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the valu...
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Creating Digital Experiences For The Post-Pandemic Consumer -- Lynne Capozzi // Acquia from 2021-11-29T12:00
Lynne Capozzi, Chief Marketing Officer at Acquia discusses the process behind improving your company’s digital experiences. Modern consumers demand a highly customized user experience online. Th...
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Why CRM, DSP,&Automation Is Only 75-80% Effective -- Quimby Melton // Confection from 2021-11-26T12:00
Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means th...
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Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection from 2021-11-25T12:00
Quimby Melton, CEO and Co-Founder of Confection, talks about ways to use data in an ever changing landscape. Personalization is the backbone of digital marketing. For the longest time, marketers...
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Are Streaming Games A New Advertising Gate? -- Anna McMichael // Partnership Director from 2021-11-24T12:00
Partnership Director at VlogBox, Anna McMichael, unpacks advertising mechanics across new media channels. Gaming’s highly engaging nature and widespread audience make it the arena to top. Even N...
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Which Publishers Are Winning The OTT Competition -- Anna McMichael // Partnership Director from 2021-11-23T12:00
VlogBox’s Partnership Director, Anna McMichael provides an update on what is happening in OTT currently. While the cookieless era may not spell doom for the video advertising, special attention ...
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How To survive A Cookieless Era? -- Anna McMichael // Partnership Director from 2021-11-22T12:00
Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignor...
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Does Thought Leadership Still Work? -- Joe Kingsbury // Edelman from 2021-11-19T12:00
Managing Director of Business Marketing at Edelman, Joe Kingsbury wraps up the discussion on Edelman’s thoughts about marketing. Companies are not only faced with the task of influencing brand p...
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Why Your Content Doesn't Stand Out -- Joe Kingsbury // Edelman from 2021-11-18T12:00
Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies thinks about marketing. Recently, brands have do...
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Is There Too Much B2B Thought Leadership? -- Joe Kingsbury // Edelman from 2021-11-17T12:00
Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned wit...
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What Is Dark Funnel -- Chris Walker // Refine Labs from 2021-11-16T12:00
CEO of Refine Labs, Chris Walker, discusses the do’s and don’ts of marketing. Attribution is something that many marketers have been trained to heavily depend on. But you can’t always take attri...
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Measuring Marketing Without Vanity Metrics -- Chris Walker // Refine Labs from 2021-11-15T12:00
Chris Walker, the CEO of Refine Labs, explains the difference between right and wrong in marketing. Today, a lot of marketers get distracted by metrics that don’t even affect their bottom line. ...
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Omnichannel Experiences That Drive Loyalty -- Josh Francia // Blueshift from 2021-11-12T12:00
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence cust...
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Delivering Relevant Product Recommendations -- Josh Francia // Blueshift from 2021-11-11T12:00
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the m...
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Creating Relevant Content In Real-Time -- Josh Francia // Blueshift from 2021-11-10T12:00
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also ...
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Unifying&Activating Your Customer Data -- Josh Francia // Blueshift from 2021-11-09T12:00
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major...
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The Value of CDPs&Connected Data -- Josh Francia // Blueshift from 2021-11-08T12:00
Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it...
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Monetizing Your Community Marketing Efforts -- Lloyed Lobo // Boast.AI from 2021-11-05T12:00
Lloyed Lobo, co-founder and president of Boast.AI, talks about community driven marketing. So you’ve gotten a few people together in your community. The next step is to figure out ways to moneti...
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Ultimate Guide to Community-Led Growth -- Lloyed Lobo // Boast.AI from 2021-11-04T12:00
Lloyed Lobo, co-founder and president of Boast.AI, discusses community driven marketing. One of the best things you can do for your brand is to build a community around it. But not a lot of peop...
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How to Fix Email Deliverability Issues -- Yanna-Torry Aspraki // EmailConsul from 2021-11-03T12:00
Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, talks about how to avoid getting email jail. So you’ve identified that you have email deliverability problems. So how do you go abo...
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Recognizing Email Deliverability Problems -- Yanna-Torry Aspraki // EmailConsul from 2021-11-02T12:00
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, explains how you can avoid getting caught in email jail. You won’t know if something is wrong until you start monitoring deliverabi...
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How Does Email Even Work? -- Yanna-Torry Aspraki // EmailConsul from 2021-11-01T12:00
Yanna-Torry Aspraki is the deliverability specialist at EmailConsul. If you’re not a seasoned marketer, there might be a few things that you’ve overlooked about sending emails. It’s more than ju...
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Value of eCom Data vs Customer Privacy -- Roli Saxena // Adroll from 2021-10-29T12:00
Roli Saxena, the president of Adroll, shares how you can launch, grow, and scale your eCommerce business. One of the most valuable resources that comes from youreCommerce business is your custom...
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Extending the Lifetime Value of Your Customer -- Roli Saxena // Adroll from 2021-10-28T12:00
President of Adroll, Roli Saxena, talks about how you can launch, grow, and scale your eCommerce business on eCommerce Growth Week. It doesn’t just stop when you land the first sale. To grow you...
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Using Content&Community to Scale an eCommerce Business -- Roli Saxena // Adroll from 2021-10-27T12:00
President of Adroll, Roli Saxena, explains how you can launch, grow, and scale your eCommerce business. Having a successful business is not just about getting quick sales. So how can you use con...
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eCommerce Business Awareness Drivers -- Roli Saxena // Adroll from 2021-10-26T12:00
Roli Saxena, president of Adroll, discusses how to launch, grow, and scale your eCommerce business for eCommerce Growth Week. Your success is based on how much you know about your ideal customer...
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Operationalizing an eCommerce Business -- Roli Saxena // Adroll from 2021-10-25T12:00
Roli Saxena, president of Adroll, discusses tips for moving from a startup to a competitive ecommerce business. Your focus will be on different things when you’re a startup versus when you get t...
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How to Optimize for the Right Things -- Chloe Thomas // eCommerce MasterPlan from 2021-10-22T12:00
Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there ...
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How to Grow an eCommerce Business -- Chloe Thomas // eCommerce MasterPlan from 2021-10-21T12:00
Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn’t really changed over the years but it’s easier to get into....
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Leveraging Sponsors in Events -- Ike Singh Kehal // Social27 from 2021-10-20T12:00
Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides with sales pitches. But in 2021, there’s a better...
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Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27 from 2021-10-19T12:00
Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that...
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Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard University from 2021-10-18T12:00
Assistant professor and chair of the department of Marketing at Howard University, Efua Obeng, addresses the inbound 2021 conference. The U.S demographic is changing drastically, but it seems ma...
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Diversity&Inclusion at Events -- Drea Hudson // Hubspot from 2021-10-15T12:00
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advant...
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Audio In Events -- Drea Hudson // Hubspot from 2021-10-14T12:00
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your cont...
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Event Marketing Mix -- Drea Hudson // Hubspot from 2021-10-13T12:00
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person ev...
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Audience Development -- Drea Hudson // Hubspot from 2021-10-12T12:00
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You n...
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Event Value Prop -- Drea Hudson // Hubspot from 2021-10-11T12:00
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event...
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Preparing for a cookie-less Africa -- Oti Ukubeyinje // Terragon Limited from 2021-10-06T12:00
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, wraps up the conversation about marketing in Africa. Third-party cookies are almost out the door. And with the lack of data ...
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CDPs And The Lack Of Data In Africa -- Oti Ukubeyinje // Terragon Limited from 2021-10-05T12:00
Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a mar...
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Should You Expand Your Targeting To Africa? -- Oti Ukubeyinje // Terragon Limited from 2021-10-04T12:00
VP of product marketing and growth at Terragon Group, Oti Ukubeyinje, discusses marketing in Africa. Terragon Group is Africa’s leading data company. Why has a marketplace as large as Africa rem...
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Is Your SEO Working? -- Mordy Oberstein // SEMRush from 2021-10-01T12:00
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But org...
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Overlap Between SEO&Social Media -- Mordy Oberstein // SEMRush from 2021-09-30T12:00
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has ...
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Overlap Between Brand&SEO -- Mordy Oberstein // SEMRush from 2021-09-29T12:00
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable ze...
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What Data You Need To Set Your SEO Strategy -- Mordy Oberstein // SEMRush from 2021-09-28T12:00
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing tha...
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Why Marketers A Re-Prioritizing Organic Growth -- Mordy Oberstein // SEMRush from 2021-09-27T12:00
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is...
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Startup Marketing Automation -- Lee Mills // Pixly from 2021-09-24T12:00
Lee Mills, co-founder and CEO of Pixly, discusses early stage marketing tricks. As your startup starts to grow, you will start to see some areas that get repetitive or formulaic. This is general...
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Growth Hacking Toolkits -- Lee Mills // Pixly from 2021-09-23T12:00
With over 2 decades in the industry, Lee Mills, the co-founder and CEO of Pixly, shares his early stage marketing tricks. If you’re going to get leads, it first takes getting someone to show int...
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Influencer Marketing For Early Stage Companies -- Lee Mills // Pixly from 2021-09-22T12:00
Co-founder and CEO of Pixly, Lee Mills talks about early stage marketing tricks. As a startup, you might not have the budget to get the largest influencer out there. But influencer marketing is ...
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Should You Still Be Relying On Cookie Data? -- Sarah Dale // Nativo from 2021-09-21T12:00
Sarah Dale, the chief revenue officer at Nativo, talks about the future of digital advertising. We have 18 months left before Google finally blocks third-party cookies. As we explore cookieless ...
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Why Google Announced Plans To Delay Blocking Third-Party Cookies -- Sarah Dale // Nativo from 2021-09-20T12:00
Sarah Dale is the chief revenue officer at Nativo, a company dedicated to helping brands connect with consumers. What will marketing look like when third-party cookies are gone? After making the...
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How To Keep Your Job On Vacation -- Pamela Bump // Hubspot from 2021-09-17T12:00
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a mark...
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Seasonal Marketing Recalibration -- Pamela Bump // Hubspot from 2021-09-16T12:00
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summe...
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Channels That Bump In The Summer? -- Pamela Bump // Hubspot from 2021-09-15T12:00
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. Bu...
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Channels That Dip In The Summer? -- Pamela Bump // Hubspot from 2021-09-14T12:00
Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seasonal. So something that works in the winter, mi...
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What Is The Summer Marketing Slump? -- Pamela Bump // Hubspot from 2021-09-13T12:00
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opp...
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How Science Is Changing Advertising -- Dr. Duane Varan // MediaScience from 2021-09-10T12:00
Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability ...
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AI Innovations In MarTech -- Dr. Duane Varan // MediaScience from 2021-09-09T12:00
Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all bo...
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How AI&ML Are Changing Consumer Research -- Dr. Duane Varan // MediaScience from 2021-09-08T12:00
Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collec...
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Inc. 5000's Weirdest Growth Strategies -- Johnathan Grzybowski // Penji from 2021-09-07T12:00
CMO of Penji, Jonathan Grzybowksi, discusses the role that design plays in your growth strategies. Some companies can get away from using gimmicky marketing but it’s not for everyone. It all boi...
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How To Outsourcing Design -- Johnathan Grzybowski // Penji from 2021-09-06T12:00
Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design plays a very important role when it comes to yo...
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3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift from 2021-09-03T12:00
Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to ...
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3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift from 2021-09-02T12:00
Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of marketing. While there’s so much to gain from digi...
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3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift from 2021-09-01T12:00
Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like G...
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Return Of Rideshare As A Premium Digital Channel -- Cherian Thomas // Octopus Interactive from 2021-08-31T12:00
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effective is it really to market to someone while th...
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Is OOH Effective In A Post-Pandemic World? -- Cherian Thomas // Octopus Interactive from 2021-08-30T12:00
Cherian Thomas, Co-Founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-of-home marketing. Back in the day, we didn’t have a way to evaluate out-o...
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The 3 P's Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media from 2021-08-29T12:00
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small...
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The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media from 2021-08-28T12:00
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small...
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Managing CPAs with deadlines -- Jack Born // Deadline Funnels from 2021-08-27T12:00
Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a cours...
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Courses And Passive Income Generation -- Jack Born // Deadline Funnels from 2021-08-26T12:00
Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on u...
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Monetizing Evergreen Content -- Jack Born // Deadline Funnels from 2021-08-25T12:00
It’s day 3 of Creator Automation Week, and Jack Born, founder of Deadline Funnel talks some more about how to build urgency and trust into your content marketing strategy. Automation and sustain...
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Launches And Their Limitations -- Jack Born // Deadline Funnels from 2021-08-24T12:00
Jack Born is the founder of Deadline Funnel. For day 2 of Creator Automation Week, Jack continues the conversation about building urgency and trust in your marketing efforts. When should you rea...
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Urgency&Trust Marketing -- Jack Born // Deadline Funnels from 2021-08-23T12:00
Jack Born, the founder of Deadline Funnel talks about urgency and trust with your content as a creator. Deadline Funnels helps digital marketers get more sales. Plus, they’re a sponsor of the Ma...
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Internationalizing Marketing Automation -- Marwa Greaves // Hubspot from 2021-08-20T12:00
Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It’s about more than just translat...
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Automating the Marketing&Sales Handoff -- Marwa Greaves // Hubspot from 2021-08-19T12:00
Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step...
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Bot Marketing Automation -- Marwa Greaves // Hubspot from 2021-08-18T12:00
Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It’s critical for ...
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Email Marketing Automation -- Marwa Greaves // Hubspot from 2021-08-17T12:00
Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at ways to build a more efficient marketing fly tra...
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How To Figure Out What To Automate? -- Marwa Greaves // Hubspot from 2021-08-16T12:00
Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking abou...
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eComm's False Equivalency For CCPA&GDPR -- Adam Robinson // GetEmails from 2021-08-12T12:00
Just a year ago Adam Robinson, Founder and CEO of GetEmails, was mulling over the news of the removal of third-party cookies. While cookies will still be around for another 2 years, Adam has fou...
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How Identity Resolution Is Changing -- Adam Robinson // GetEmails from 2021-08-11T12:00
Adam Robinson is the Founder and CEO of GetEmails. As the head of the world’s first email-based retargeting software, Adam was in direct line of fire, when the announcement was made for third-pa...
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Using Logic vs Storytelling To Inspire Prospects -- James Ontra // Shufflrr from 2021-08-10T12:00
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ...
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Marketing Through Storytelling -- James Ontra // Shufflrr from 2021-08-09T12:00
Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of commun...
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Getting Through The Marketing Interview Gauntlet -- Julie Puckett // Blaze Search from 2021-08-08T12:00
Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conver...
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Exec Recruiters Tips To Getting Your Resume Noticed -- Julie Puckett // Blaze Search from 2021-08-07T12:00
Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversati...
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Including SMS Marketing In Your B2B Campaigns -- Craig Klein // SalesNexus from 2021-08-06T12:00
Ben and Craig Klein, the president and CEO of SalesNexus, meet for the third day in a row to talk about B2B communication strategies. Email is a lot more than it was when it first became a popul...
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Using Email As A Sandbox Marketing Strategy -- Craig Klein // SalesNexus from 2021-08-05T12:00
Craig Klein, the president and CEO of SalesNexus, talks with Ben about B2B communication strategies. First you find out who your audience is. Then you can use the different channels to reach out...
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Creating B2B Email Campaigns That Get Results -- Craig Klein // SalesNexus from 2021-08-04T12:00
Ben sits down with Craig Klein, the president and CEO of SalesNexus, to talk about B2B communication strategies. Communication is key in any business that you’re in. It’s simply about the way th...
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Marketing With Ductape&Podcasts -- John Jantsch / Duct Tape Marketing from 2021-08-03T12:00
Ben talks marketing strategy with John Jantsch, the founder of Duct Tape Marketing. John is also a six-time author and the host of the Duct Tape marketing podcast. And just completed his latest ...
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The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing from 2021-08-02T12:00
John Jantsch, author and founder of Duct Tape Marketing, meets with Ben to discuss today’s marketing environment. John is also the host of the Duct Tape marketing podcast. Marketing is how you b...
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Why 85% Of Podcasts Aren’t Making Money -- Agnes Kozera // Podcorn from 2021-07-30T12:00
Agnes Kozera, co-founder of Podcorn, chats with Ben about podcast monetization. Podcasts are becoming increasingly popular, especially as a marketing channel. But there’s still a good number of ...
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Private Equity's Take On Digital Transformation -- Paul Szyarto // PS Group Holdings from 2021-07-29T12:00
Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation....
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Growth Acceleration Secrets From The Private Equity POV -- Paul Szyarto // PS Group Holdings from 2021-07-28T12:00
Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTec...
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Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24 from 2021-07-26T12:00
Ben chats with Steve Daheb, the CMO of cloud-based digital experience platform, On24. Especially in today’s nearly completely virtual marketplace, relationships are what build your business. So ...
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Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24 from 2021-07-26T12:00
Steve Daheb, CMO of On24 chats with Ben about digital versus personal experiences in 2021.
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Sports Marketing Podcasts Opportunities -- Jennifer Davis // Learfield IMG College from 2021-07-23T12:00
Once again, Ben meets with Jennifer Davis, CMO at LEARFIELD, to discuss using collegiate athletics as a platform for marketing success. So far, we’ve learned about how collegiate sports impact b...
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Radio's Role In Sports Marketing -- Jennifer Davis // Learfield IMG College from 2021-07-22T12:00
Jennifer Davis, CMO at LEARFIELD, continues the chat with Ben about the use of collegiate athletics for marketing success. You can market to your target in a variety ways including audio, visual...
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Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College from 2021-07-21T12:00
Ben is joined by the CMO of Learfield IMG College, Jennifer Davis, to discuss the use of collegiate athletics for marketing success. Whether it’s football or baseball, win or lose, these events ...
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Using Account-Based Marketing (ABM) To Accelerate Growth -- Brandon Redlinger // ringDNA from 2021-07-19T12:00
Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue...
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Using Account-Based Marketing (ABM) To Accelerate Growth -- Brandon Redlinger // ringDNA from 2021-07-19T12:00
Today, Ben chats with Brandon Redlinger, the senior director of product marketing at RingDNA about using account-based marketing to accelerate your growth.
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Trust And Brand Safety Concerns For Media Buyers -- Colin Kinsella // Faveeo from 2021-07-16T12:00
Ben wraps up New Media Week with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin continue the conversation surrounding strategies, tactics,...
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AI vs Content Creators For Newsletter Content -- Colin Kinsella // Faveeo from 2021-07-15T12:00
For the fourth day of New Media Week Ben meets with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Ben and Colin discuss the strategies, tactics, and te...
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Why Big Social Is Focused On Newsletters -- Colin Kinsella // Faveeo from 2021-07-14T12:00
New Media Week grinds forward with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella. Launching a new media business requires experience and the industry kn...
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Changes In The Media Landscape -- Colin Kinsella // Faveeo from 2021-07-13T12:00
Colin Kinsella is former CEO of Havas Media and current advisor to Essentials Newsletters. For the second day of New Media Week Ben and Colin continue the conversation about the evolution of the...
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The Career Of A Marketing Media Maven -- Colin Kinsella // Faveeo from 2021-07-12T12:00
Colin Kinsella, former CEO of Havas Media and advisor to Essentials Newsletters, sits in with Ben for New Media Week. What do you need to know to launch a successful media business from the grou...
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How To Build A Sales And Marketing Alignment Roadmap -- Ryan Ruud // Lake One from 2021-07-11T12:00
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works w...
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Digital Fraud In America 2021 -- Curtis Boyd / Objection Co from 2021-07-09T12:00
Today, Ben and Curtis Boyd, Founder of Objection.Co, talk about the status of digital fraud in America in 2021. With the prevalence of fake reviews, how can Americans be confident about the busi...
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Reputation Hackers Secrets -- Curtis Boyd / Objection Co from 2021-07-08T12:00
Ben continues his conversation with Curtis Boyd, Founder of Objection.Co about the status of digital fraud. The truth is that fake reviews are pretty effective for the short term. But that is on...
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The Truth About Fake Reviews -- Curtis Boyd / Objection Co from 2021-07-07T12:00
Ben discusses the status of digital fraud with Curtis Boyd, Founder of Objection.Co. In recent years, we’ve all seen the mini documentaries exposing people who do fake reviews. But can fake revi...
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The Science Of Measuring Audience Engagement -- Dr. Nick Hobson // Emotive Technologies Inc. from 2021-07-06T12:00
Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the em...
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What Attitudes Drives Consumer Behaviours -- Dr. Nick Hobson // Emotive Technologies Inc. from 2021-07-05T12:00
Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whet...
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Generating 30 Reviews&17K Downloads In A Month -- Benjamin Shapiro // benjshap LLC from 2021-07-02T12:00
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or serv...
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Building The MarTech Podcast -- H1 2021 -- Benjamin Shapiro // benjshap LLC from 2021-07-01T12:00
We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the M...
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How To Monetize Your Podcast With Sponsorships -- David Tintner // ThoughtLeaders from 2021-06-30T12:00
David Tintner, CEO and co-founder of ThoughtLeaders continues the talk with Ben about the evolution of podcast sponsorship and advertising. Apart from knowing what brands are looking for when lo...
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What Brands Are Really Looking For In A Sponsorship Campaign -- David Tintner // ThoughtLeaders from 2021-06-29T12:00
Today, Ben continues his discussion with David Tintner, CEO and co-founder of ThoughtLeaders. David and Ben talk about the evolution of podcast sponsorship and advertising. David has a backgroun...
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From Side-Hustle To A Multi-Million Dollar SAAS Company -- David Tintner // ThoughtLeaders from 2021-06-28T12:00
Today, Ben chats with David Tintner, CEO and co-founder of ThoughtLeaders. What does ThoughtLeaders have to do with the success of your brand? David joins Ben to talk about the evolution of podc...
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What Drives Brand Stickiness -- Paula Thomas // Let's Talk Loyalty from 2021-06-18T12:00
Today, Ben and Paula Thomas, host of Let’s Talk Loyalty, talk about how you can build customer loyalty with the use of loyalty programs. Let’s Talk Loyalty is a podcast where Paula shares the la...
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How Customers Define Loyalty -- Paula Thomas // Let's Talk Loyalty from 2021-06-17T12:00
Ben talks loyalty with Paula Thomas, the host of Let’s Talk Loyalty. Let’s Talk Loyalty is a podcast where Paula shares the latest ideas and marketing insights surrounding customer loyalty. What...
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Bring Your Application Dream Into Reality -- Calvin Brown // Kairu Consulting from 2021-06-16T12:00
Today, Calvin Brown, software, technology, and cloud architect at Kairu Consulting, shares with Ben how he brings applications into reality. Since starting out in Tech 26 years ago, Calvin is no...
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Importance Of Creating Space For Minorities In Tech -- Calvin Brown // Kairu Consulting from 2021-06-15T12:00
Today, Ben and Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talk about minorities in technology and marketing. Is there a need to create a space for minorities in...
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The Black Entrepreneurs Experience -- Calvin Brown // Kairu Consulting from 2021-06-14T12:00
Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talks with Ben about his experience as a Black entrepreneur. Calvin entered the tech world through an unpaid summer i...
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How COVID Has Affected The Malvertising Landscape -- Matt Gillis // Clean.io from 2021-06-11T12:00
Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected it? Matt and Ben discuss in detail the relat...
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Malvertising's Impact On Marketers Revenue&Sub Churn -- Matt Gillis // Clean.io from 2021-06-10T12:00
Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even limit or block your flow of subscribers. How ...
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Impact Of The Death Of 3rd Party Cookies -- Vlad Zhovtenko // RedTrack.io from 2021-06-09T12:00
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations...
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Facebook Conversion API Changes -- Vlad Zhovtenko // RedTrack.io from 2021-06-08T12:00
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being ma...
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What Changed In FB Ad Manager In 2021 -- Vlad Zhovtenko // RedTrack.io from 2021-06-07T12:00
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are ...
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Understanding The European Marketing Landscape -- Mike Maynard // Napier Group from 2021-06-05T12:00
Understanding The European Marketing Landscape -- Mike Maynard // Napier Group. Listen
How To Build, Accelerate, And Harvest The Value Of Your Business -- John Warrillow // The ValueBuilder System from 2021-06-04T12:00
Today, John Warrillow, the president of The ValueBuilder System, talks with Ben about how to value your business after finding auto automatic customers. The value builder system measures the val...
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The Automatic Customer -- John Warrillow // The ValueBuilder System from 2021-06-03T12:00
Ben continues his discussion with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. How can small businesses find their aut...
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Building The Build To Sell Business -- John Warrillow // The ValueBuilder System from 2021-06-02T12:00
Today Ben talks with John Warrillow, the president of The ValueBuilder System, about building a business that finds auto automatic customers. The ValueBuilder System helps small businesses to su...
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Performance Marketing In The Influencer World -- Shane Austrie // Silicon Valley Consulting from 2021-06-01T12:00
Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today’s ...
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The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting from 2021-05-31T12:00
Today, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to...
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Hubspot’s Plans To Scale It Podcast Network -- Kieran Flanagan // Hubspot from 2021-05-28T12:00
Kieran Flanagan, senior vice president of marketing wraps up his week-long chat with Ben the Hubspot Podcast Network. Today, Ben and Kieran talk about Hubspot’s plan for the podcast network goin...
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Behind The Scenes Of Hubspot’s Podcast Network Launch -- Kieran Flanagan // Hubspot from 2021-05-27T12:00
Kieran Flanagan, senior vice president of marketing shares with Ben what really goes into creating the Hubspot Podcast Network. The podcast network is a platform for creators to come together to...
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Why Hubspot Is Building A Podcast Network -- Kieran Flanagan // Hubspot from 2021-05-26T12:00
Kieran Flanagan, senior vice president of marketing talks with Ben about how Hubspot is now engaging in the audio medium. Hubspot is creating a podcast network and the MarTech Podcast is part of...
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Content’s Role In Marketing Hubspot -- Kieran Flanagan // Hubspot from 2021-05-25T12:00
Kieran Flanagan, senior vice president of marketing talks with Ben about the role that content plays in Hubspot’s marketing effort. Hubspot creates an environment that facilitates collaboration ...
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Hubspot’s Marketing Strategies -- Kieran Flanagan // Hubspot from 2021-05-24T12:00
Kieran Flanagan, senior vice president of marketing at Hubspot drops in for Hubspot Marketing Week with Ben. Today, Ben and Kieran talk about Hubspot's marketing and content plan. Your marketing...
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Setting Your E-Commerce KPIs -- Devrin Carlson-Smith // Finch from 2021-05-21T12:00
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, discuss the future of eCommerce marketing. Now that we know the available tools and how the landscape has changed throughout the ye...
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What’s Your Ideal E-Commerce Success Setup? -- Devrin Carlson-Smith // Finch from 2021-05-20T12:00
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talk about the modern eCommerce MarTech stack. You need to be using the right tools not only from a marketing standpoint but also f...
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Blow Up Silos With Next-Gen Advertising Management -- Devrin Carlson-Smith // Finch from 2021-05-19T12:00
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about the eCommerce playbook for your business. What does it take to be successful at eCommerce? You have to first know how t...
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Mastering Your E-Commerce Marketing Mix -- Devrin Carlson-Smith // Finch from 2021-05-18T12:00
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about how you can develop a sustainable growth strategy for your eCommerce business. What makes your eCommerce strategy susta...
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Is Your E-Commerce Revenue Growth Paid Or Owned? -- Devrin Carlson-Smith // Finch from 2021-05-17T12:00
Ben chats with Chief Strategy Officer of Finch, Devrin Carlson-Smith about effectively navigating the eCommerce landscape. Are you wondering about how to approach eCommerce in 2021? Devrin and B...
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Implementing Video Campaigns In A Remote-Work World -- Chris Meador // Wistia from 2021-05-14T12:00
This is the 2nd part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia. Yesterday, Chris and I talked about leveraging video to build b...
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Leveraging Video To Build Brand Trust And Authority -- Chris Meador // Wistia from 2021-05-13T12:00
Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia, which is a video marketing firm...
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How Agencies Failed Me As An In-House Marketer -- Tyler Elliston // Right Side Up from 2021-05-12T12:00
Tyler Elliston discusses with Ben how agencies have failed him as an in-house marketer. The Right Side Up founder and growth advisor used his successes and mistakes as an early founder to craft ...
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The Best Channels To Allocate Budget To In 2021 -- Tyler Elliston // Right Side Up from 2021-05-11T12:00
Founder and growth advisor of Right Side Up, Tyler Elliston, shares some of the best channels to which you can allocate your budget to survive and thrive in 2021. Ben and Tyler discuss how the m...
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How Your Early Stage Company Can Survive And Thrive -- Tyler Elliston // Right Side Up from 2021-05-10T12:00
Tyler Elliston, founder and growth advisor of marketing consultant company Right Side Up has many years of experience in the field and a whole lot to share. Today, he drops in to chat with Ben a...
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Challenges Of Employee Advocacy Marketing Programs -- Jonathan Baldock // SocialHP from 2021-05-07T12:00
This is our 2nd and last part of the conversation about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldock of SocialHP. Yesterday, Jonathan, I t...
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How Employee Advocacy Is Changing As A Marketing Channel -- Jonathan Baldock // SocialHP from 2021-05-06T12:00
Welcome to the MarTech podcast. This is a 2 part episode talking about how to best leverage your workforce as a marketing channel. Joining us is Jonathan Baldoc, Advisor to SocialHP, which is a ...
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Launching The Perfect Referral Marketing Campaign -- Kirsty Sharman // Referral Factory from 2021-05-05T12:00
Kirsty Sharman, Founder of Referral Factory talks with Ben about how you can turn your existing customers into a marketing channel. Referral Factory helps large and small companies to maximise o...
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Referral Marketing Tech Stack -- Kirsty Sharman // Referral Factory from 2021-05-04T12:00
Ben gets into detail about the referral marketing tech stack with Kirsty, founder of referral Factory. How can you turn your customers into a marketing channel? Referral Factory makes it super e...
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Why Is Referral Marketing The Next Big Thing? -- Kirsty Sharman // Referral Factory from 2021-05-03T12:00
The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, founder of Referral Factory, believes that ther...
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How To Become A Category King -- Araks Nalbandyan // 10Web from 2021-04-30T12:00
We’ve come to the final part conversation about technology shifts in the marketing landscape with Araks Nalbandyan, Director of Marketing at 10Web. So far this week, Araks and I have discussed h...
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Modern SAAS Marketing Strategies -- Araks Nalbandyan // 10Web from 2021-04-29T12:00
We continue the conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web. Yesterday, Arak's and I talked about how art...
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How AI Is Revolutionizing Digital Marketing -- Araks Nalbandyan // 10Web from 2021-04-28T12:00
Welcome to the Martech Podcast. This is a 3 part conversation about technology shifts in the marketing landscape. Joining us is Araks Nalbandyan, Director of Marketing at 10Web, which simplifies...
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CRO for Conversion or Value? -- Will Laurenson // Customers Who Click from 2021-04-27T12:00
This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yester...
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Why CRO Needs To Be Your Main Focus -- Will Laurenson // Customers Who Click from 2021-04-26T12:00
Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase ...
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Value Of An Outsourced SDR Team -- David Dulany // Tenbound from 2021-04-23T12:00
Today is the 2nd and final episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound. Yesterday, David and I talked a...
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Starting&Scaling Your Outbound SDR Team -- David Dulany // Tenbound from 2021-04-22T12:00
Welcome to the Martech Podcast. This is a 2 part episode about the most effective way to generate net new prospects using email. Joining us is David Delaney, CEO of Tenbound, which is a research...
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A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy from 2021-04-20T12:00
A Scientific Approach To Developing Your Brand -- Lindsay Pedersen // IronClad Brand Strategy. Listen
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy from 2021-04-19T12:00
Where Brand Building Fits Into Your Marketing Priorities -- Lindsay Pedersen // IronClad Brand Strategy. Listen
Why High-Growth Startup Should Consider Category Creation -- Josh Lowman // Gold Front from 2021-04-16T12:00
This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversa...
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What It Takes To Build Your Own Category -- Josh Lowman // Gold Front from 2021-04-15T12:00
Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the origin...
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Leveraging Hubspot For Marketing Automation -- Natalie Furness // NIAM Marketing Agency from 2021-04-14T12:00
This is the last part conversation with Natalie Furness, Managing Director at Niam. So far this week, Natalie and I have talked about why fractional cmo relationships work. Yesterday, we talked ...
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Marketing B2B2C Marketplaces -- Natalie Furness // NIAM Marketing Agency from 2021-04-13T12:00
This is the 2nd part conversation with Natalie Furness of Niam. Yesterday, Natalie and I started our conversation talking about how fractional cmo relationships work. Today ,we're goin...
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Do Fractional CMO Relationships work? -- Natalie Furness // NIAM Marketing Agency from 2021-04-12T12:00
Welcome to the MarTech podcast. Today we're going to discuss finding the right resources for your business. Joining us is Natalie Furness, Managing Director of Niam, which is an agency on a miss...
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How SMS Marketing Drives Incremental Revenue -- Brian Long // Attentive from 2021-04-09T12:00
Welcome to the last installment of SMS Marketing Week with Brian Long of Attentive. So far this week, Brian and I have talked about the importance of SMS and personalization, how to scale y...
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Building Two-Way Interaction Via SMS -- Brian Long // Attentive from 2021-04-08T12:00
This is the 4th installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and how to personalize your messages. We talked about how to sc...
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Value-Added SMS Messages Strategies -- Brian Long // Attentive from 2021-04-07T12:00
Today’s the 3rd installment of SMS Marketing Week. So far this week, Brian and I have talked about the importance of SMS marketing and personalization. Yesterday, we talked about how to sca...
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How To Scale Your SMS List -- Brian Long // Attentive from 2021-04-06T12:00
This is the 2nd installment of a 5 part episode of our SMS Marketing Week. Yesterday, Brian and I kicked off SMS marketing week talking about the importance of SMS marketing and how to personali...
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The Importance Of SMS Personalization -- Brian Long // Attentive from 2021-04-05T12:00
Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us to...
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Leveraging influence as a marketer -- Rand Fishkin // SparkToro from 2021-04-02T12:00
We’ve come to the final installment of our Marketing Superstar Week with Rand Fishkin, Founder and CEO of SparkToro. So far this week, Rand and I have talked about his tips for building a s...
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Rand's #1 tip: Emails>Everything -- Rand Fishkin // SparkToro from 2021-04-01T12:00
This is our 4th installment of Marketing Superstar Week with Rand Fishkin of SparkToro. So far this week, Rand and I have talked about his tips for building a startup that matches the found...
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Product-led marketing tips from the Founder of Sparktoro -- Rand Fishkin // SparkToro from 2021-03-31T12:00
Welcome to our 3rd installment of Marketing Superstar Week. So far this week, Rand and I have talked about his lessons for building a startup that fits the founder. Yesterday, we talked about ho...
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Learning from your customers&market -- Rand Fishkin // SparkToro from 2021-03-30T12:00
Today’s the 2nd installment of our Marketing Superstar Week with Rand Fishkin of Sparktoro. So far this week, Rand and I have talked about his tips for building a startup, including a little bit...
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Startup Building from the Author of Lost&Founder -- Rand Fishkin // SparkToro from 2021-03-29T12:00
Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're talking to one of the most well-recognized marketers in the world: Rand Fishkin. Rand is Co-founder an...
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Paid vs Owned media as Growth channels -- Moe Abbas // Acadium Inc from 2021-03-26T12:00
Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marketing help through an apprentice program and ho...
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Finding Affordable Marketing Help -- Moe Abbas // Acadium Inc from 2021-03-25T12:00
This is our 2nd part conversation with Moe Abba of Acadium. Yesterday, Moe and I talked about how he recommends that you can find affordable marketing help through a marketing apprenticeshi...
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Mentoring a Marketing Apprentice -- Moe Abbas // Acadium Inc from 2021-03-24T12:00
Welcome to the MarTech Podcast, Today we're going to discuss how to find and train affordable marketing help. Joining us is Moe Abbas, CEO of Acadium, which enables anyone around the world to la...
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Measuring Business Health Using CAC-ROAS Ratio -- Emad Hasan // Retina AI from 2021-03-23T12:00
This is the 2nd part conversation with Emad Hasan // Retina AI. Yesterday, Emad and I talked about direct to consumer marketing, and today, we're going to continue the conversation talking ...
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Marketing Direct-to-consumer (D2C) Bands -- Emad Hasan // Retina AI from 2021-03-22T12:00
Today we discuss Direct-to-Consumer (D2C) brand marketing. Joining us is Emad Hasan, Co-founder and CEO of Retina AI, which is a consumer intelligence company focused on customer lifetime value ...
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Why Real Fidelity Matters For Marketers -- Ed Nevraumont // Marketing BS from 2021-03-19T12:00
In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the w...
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Why Marketing To Employees Matters -- Ed Nevraumont // Marketing BS from 2021-03-18T12:00
In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed...
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Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS from 2021-03-17T13:00
In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having...
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Building awareness in the SMB market -- Pedro Sanchez de Lozada // Canid from 2021-03-16T13:00
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about som...
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SMB Acquisitions&Startup Horror Stories -- Pedro Sanchez de Lozada // Canid from 2021-03-15T13:00
Today’s our 2nd part conversation with Pedro Sanchez de Lozada of Canid. Yesterday, Pedro and I talked about building awareness in the SMB market, and today we're gonna wax poetic about som...
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Newsletter monetization paths -- Itay Paz // Morning Dough from 2021-03-12T13:00
In this episode, Itay discussed ways to think about newsletter monetization, which path to monetization is the best strategy for small publications, and those with high value but low subscribers...
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Generating SEO traffic from newsletters -- Itay Paz // Morning Dough from 2021-03-11T13:00
For the last episode, Itay discussed the analytics and KPIs to use for analyzing SEO with your newsletters, how it’s all about tweaking and testing, the importance of click rates, opt-in rates, ...
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Secrets to growing newsletter subscribers -- Itay Paz // Morning Dough from 2021-03-10T13:00
In this episode, Itay discussed the secrets to growing newsletter subscribers, the strategies he used, how to generate visibility in social media and using cross promotion. Itay also discussed w...
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Newsletter content curation strategies -- Itay Paz // Morning Dough from 2021-03-09T13:00
In this second episode, Itay discussed the effective ways of curating content strategies for a marketing newsletter, how streamlined and simplified emails got better engagement, and building a r...
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Building a marketing newsletter stack -- Itay Paz // Morning Dough from 2021-03-08T13:00
For this episode, Itay talks about why his company created a daily newsletter for marketers, the different segmentations of newsletters and the value you can get out of each, as well as list hyg...
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A marketer's role in asset valuation -- Michelle Seiler Tucker // Seiler Tucker Inc from 2021-03-05T13:00
In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company’s likelihood of a high exit. Listen
How to avoid or resolve IP disputes -- Michelle Seiler Tucker // Seiler Tucker Inc from 2021-03-04T13:00
For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing ...
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6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc. from 2021-03-03T13:00
For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent ...
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Developing your Business through LinkedIn -- Petra Zink // impaCCCT from 2021-03-02T13:00
Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with...
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How to Build a Personally Branded Career -- Petra Zink // impaCCCT from 2021-03-01T13:00
In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decis...
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Growth and Loyalty Loops -- Will Fraser // SaaSquatch from 2021-02-26T13:00
“Loyalty is a euphemism for revenue optimization at its core when you break it down.” That’s one of our key takeaways in our final episode with Will for this series. We also discussed how loyalt...
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The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch from 2021-02-25T13:00
“The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That’s one of the key takeaways we have ...
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Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch from 2021-02-24T13:00
“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analy...
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LinkedIn and other Lead Gen strategies -- Yoel Israel // Wadi Digital from 2021-02-23T13:00
In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecu...
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Cybersecurity&Marketing Integrity -- Yoel Israel // Wadi Digital from 2021-02-22T13:00
Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube a...
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ABM performance evaluation&analytics -- Randi Barshack // RollWorks from 2021-02-19T13:00
In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics and evaluation, and how to appropriately adjust target list based on data...
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Integrating ABM across your marketing mix -- Randi Barshack // RollWorks from 2021-02-18T13:00
For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. She also talked about Rollworks’ partnership with LinkedIn, launching an ABM...
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How ABM is changing SMB marketing -- Randi Barshack // RollWorks from 2021-02-17T13:00
In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays into ABM and how Rollworks’ ABM can be integra...
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Using ABM for Growth&Scale -- Randi Barshack // RollWorks from 2021-02-16T13:00
In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are the ABM solutions that can generate synthesi...
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Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks from 2021-02-15T13:00
For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philo...
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New Wave Podcast Ad Tech -- Bryan Barletta // Sounds Profitable from 2021-02-11T13:00
In this episode, Bryan talks about some of the leading and mainstream platforms for podcast advertising and production. We also talk about attribution platform players and the research tools tha...
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How Brands Should Evaluate Podcast Ad Campaigns -- Bryan Barletta // Sounds Profitable from 2021-02-10T13:00
In this episode, Bryan talks about how brands can evaluate podcast ad campaigns with pixeling, attribution tracking and various others. We also discussed how it’s all directional in every other ...
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A Podcast Expert's Advice on Growth -- Bryan Barletta // Sounds Profitable from 2021-02-09T13:00
In this episode, we talked about Bryan’s recommendations on podcasters can start to build their audience within the podcasting marketing channel and other channels outside of that. We also talke...
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Infographics&the people who love them -- Amy Balliett // Killer Visual Strategies from 2021-02-08T13:00
For this career day episode, we have Amy Balliett, founder and CEO for Killer Visual Strategies. Amy shares her experience of how she got into marketing blending creativity and the business side...
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The perils of personalization in a privacy-first world -- Gowthaman "G'man" Ragothaman // Aqilliz from 2021-02-05T13:00
“Personalization is a double-edged sword.” That’s one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of ...
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Why data management is more than privacy compliance -- Gowthaman "G'man" Ragothaman // Aqilliz from 2021-02-04T13:00
“In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed ...
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Rise of CDPs&Data-Driven Marketing -- Carlos Doughty // MarTech Alliance from 2021-02-03T13:00
“What’s happening in the privacy space is actually gonna impact why CDPs are so important.” That’s one of the key takeaways we have in our final episode with Carlos of MarTech Alliance. We also ...
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Innovation in the Events Tech Space -- Carlos Doughty // MarTech Alliance from 2021-02-02T13:00
“On the learning side of things, there are a lot of parallels actually between learning and events so there are learning management systems (LMS) and then there is a learning experience platform...
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Growth in MarTech Budgets&Adoptions -- Carlos Doughty // MarTech Alliance from 2021-02-01T13:00
“The MarTech budget is going to increase.” That’s one of the major predictions we have for this year, and we dive into some of the reasons and signals that we are seeing today with our guest Car...
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The future of paid media -- John Readman // BOSCO from 2021-01-29T13:00
“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, o...
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The over reliance of google for advertising -- John Readman // BOSCO from 2021-01-28T13:00
“The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of the internet.” This is one key takeaway we di...
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Why Senior management can't measure online performance -- John Readman // BOSCO from 2021-01-27T13:00
What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to me...
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How to drive awareness with marketers -- Dan McGaw // McGaw.io from 2021-01-26T13:00
The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one of the key takeaways we learned in this episode ...
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How to make your funnel convert higher in 24 hours -- Dan McGaw // McGaw.io from 2021-01-25T13:00
“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly,...
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Growing your martech business in the APAC region -- Azadeh Williams // AZK Media from 2021-01-22T13:00
In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when ...
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A Martech vendor's media coverage guide -- Azadeh Williams // AZK Media from 2021-01-21T13:00
In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes of press releases, and choosing your right ...
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Construction Marketing: 5 tips to doubling your growth -- Russ Stephens // The Association of Professional Builders from 2021-01-20T13:00
If you’re looking to scale your business, you have to have a system that is accessible. That’s one of the things we talked about in this episode along with the difference in buyer’s process and ...
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Social media hacks to expedite growth -- Russ Stephens // The Association of Professional Builders from 2021-01-19T13:00
Focus on the bottom of the funnel for your marketing qualified leads, it will help you figure out the best channels. That’s one of the key takeaways in our final episode with Russ. We also talke...
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Building Trust&Authority Without Emailing -- Russ Stephens // The Association of Professional Builders from 2021-01-18T13:00
Ben and Russ discuss building trust and awareness as the thing that precedes getting the contact information. Utilizing the social media channel is a great way to do that as people don’t necessa...
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Leveraging new media to generate visibility, leads,&revenue -- Steve Olsher // Podcast Magazine from 2021-01-15T13:00
In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzing if ads and sponsorship are the only lucra...
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Profiting from podcast -- Steve Olsher // Podcast Magazine from 2021-01-14T13:00
In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy instead of spreading yourself thin in different...
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How to become an 'Icon' in your niche -- Steve Olsher // Podcast Magazine from 2021-01-13T13:00
In this episode, we’ll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding the value of a captive audience specific to p...
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How marketing automation platforms impact revenue -- Kristina Alexandra // Pareto Pi Consulting from 2021-01-12T13:00
In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning ...
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Why marketing implementations fail -- Kristina Alexandra // Pareto Pi Consulting from 2021-01-11T13:00
In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understandi...
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Marketing in Retail&Fashion -- Steve Hartman // Retail Advisor&Investor from 2021-01-08T13:00
In this episode with Steve, we discussed the key changes that happened in the fashion and retail industry, building a CRM, a marketing mix, and data analytics. We also talked about creating comp...
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Will ad spend rebound in 2021? -- Erik Huberman // Hawke Media from 2021-01-07T13:00
In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend....
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What makes an attractive MarTech Investment -- Erik Huberman // Hawke Media from 2021-01-06T13:00
In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment...
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Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains from 2021-01-02T13:00
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey p...
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Happy New Year! -- Benjamin Shapiro // MarTech Podcast from 2021-01-01T13:00
Setting the right tone for the year is Ben’s core message on this first day of 2021. Ben talks about building systems around things that you are inherently good at and acknowledging that nothing...
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Our process for effective goal setting -- Benjamin Shapiro // MarTech Podcast from 2020-12-31T13:00
In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifiable to help you keep track. It’s about facin...
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MarTech Podcast 2020 Business Review -- Benjamin Shapiro // MarTech Podcast from 2020-12-30T13:00
At this end of the year series, Ben talks about 2020’s impact from a podcast growth perspective, our business goals and revenue goals, and then stumbling upon a great growth channel that strengt...
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Intrinsic branding -- Justin Foster&Emily Soccorsy // Root + River from 2020-12-29T13:00
In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and...
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Humanistic marketing&Brand activism -- Justin Foster&Emily Soccorsy // Root + River from 2020-12-28T13:00
In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of ...
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Keeping Your Customers Happy -- Benjamin Shapiro&Todd Hines // MarTech Podcast from 2020-12-25T13:00
In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, a...
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Managing a Freelance Workforce -- Benjamin Shapiro&Todd Hines // MarTech Podcast from 2020-12-24T13:00
In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife mem...
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Migrating Your MarTech Stack -- Benjamin Shapiro&Todd Hines // MarTech Podcast from 2020-12-23T13:00
In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we...
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Growth Hacking Growth -- Benjamin Shapiro&Todd Hines // MarTech Podcast from 2020-12-22T13:00
For this episode, Ben and Todd talked about how our team’s initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we’ve...
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Dealing with Unforseeable Issues -- Benjamin Shapiro&Todd Hines // MarTech Podcast from 2020-12-21T13:00
Ben speaks to Todd, MarTech’s Head of Content Production, and talked about dealing with their own personal struggles before the pandemic lockdown, the multi-layered pressures of dealing with a n...
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B2B benefits of 24/7 chat -- Nelson Bruton IV // Interchanges from 2020-12-18T13:00
In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relationships during the early phase. We also discus...
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Two decades of B2B lead Gen learnings -- Nelson Bruton IV // Interchanges from 2020-12-17T13:00
In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B partnership programs. We also discussed what the...
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Why it’s All About Profit Margin -- Vinnie Fisher // Fully Accountable from 2020-12-16T13:00
In our third and final episode for this series with Vinnie, we talked about the effects of accelerated online buying behavior, how we actually have an offer problem and not a traffic problem, th...
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Growing Beyond Your Shadow as a Business Owner -- Vinnie Fisher // Fully Accountable from 2020-12-15T13:00
In our second episode with Vinnie, we talked about what are some of the growing pains of an early startup, developing the maturity of not chasing all channels at the same time, and figuring out ...
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How to Properly Track your Cashflow -- Vinnie Fisher // Fully Accountable from 2020-12-14T13:00
In our first episode with Vinnie, we talked about how we can drive incremental profit margin, the downside of being spread out in too many channels, finding the right channel, and why acquisitio...
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Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS from 2020-12-13T13:00
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Wa...
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Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS from 2020-12-12T13:00
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior t...
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Digital vs the human of ABM -- Jon Miller // Demandbase from 2020-12-11T13:00
In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process...
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Marketing's role in shaping overall corporate strategy -- Jon Miller // Demandbase from 2020-12-10T13:00
In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is ...
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Diffusion of Digital Experience Platforms -- Eric Jan C. van Putten // Dynamicweb from 2020-12-09T13:00
For our final installment with Eric Jan, we talked about what DXP is and how it can be used to bolster business performance and who are the most recognized DXP companies. We also discussed how c...
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Platform vs Best of Breed integration -- Eric Jan C. van Putten // Dynamicweb from 2020-12-08T13:00
In our second episode with Eric Jan, we have discussed choosing between the right platform for your e-commerce or multiple point solutions. We also dissect outgrowing Shopify-esque platforms if ...
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Acceptance of Ecommerce as the Norm -- Eric Jan C. van Putten // Dynamicweb from 2020-12-07T13:00
In our first episode with Eric Jan, we discussed how dominant is e-commerce right now after the outbreak, where e-commerce brands are starting to pivot their efforts, the new norms forming aroun...
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How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks// Ad Results Media from 2020-12-04T13:00
We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape.
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The current state of buying podcast advertising -- Kurt Kaufer &Steve Shanks // Ad Results Media from 2020-12-03T13:00
In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the...
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How To Use Personalized Video In B2B SaaS Outreach -- Oren Greenberg // Kurve.io from 2020-12-02T13:00
In this third and final episode with Oren, we discussed how building your brand and direct and people coming to you directly is the primary growth channel for the Martech industry. We also discu...
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Best Practices For Fast Marketing Innovation -- Oren Greenberg // Kurve.io from 2020-12-01T13:00
In our second episode with Oren, we discussed who are the 800-pound gorillas in the martech room, how much overall traffic they cover and how the remaining 2% compete for the end traffic of thei...
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How to Test&Validate the Right Channels -- Oren Greenberg // Kurve.io from 2020-11-30T13:00
In this first episode with Oren, we talk about traffic in the most reductionist sense and how it can help build scalable and predictable growth engines for different businesses. We also talked a...
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Tactical Advice on Owned Media for Message Testing -- Katie Miserany // Worthwhile Digital from 2020-11-29T13:00
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content...
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The Future of Work -- Jennifer Byrne // jenniferbyrnetalks.org from 2020-11-25T13:00
In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help ...
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Navigating non-traditional career -- Jennifer Byrne // jenniferbyrnetalks.org from 2020-11-24T13:00
In this second episode with Jennifer, we talked about the trends in the future of work and how technology is already infused in almost any job and how we can utilize technology to solve the prob...
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Using Technology for Empowerment -- Jennifer Byrne // jenniferbyrnetalks.org from 2020-11-23T13:00
In today’s episode, Jennifer talks about navigating a non-traditional career in technology, how coming from a different perspective paved the way for her leading prominent technology organizatio...
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MarTech Implementation, Integration,&Optimization -- Brandi Starr&Mike Geller // Tegrita from 2020-11-20T13:00
Today’s episode talks about the process of implementation for your martech tools, how to create a focal point for your disparate tools to build a seamless integration, and how to optimize the ma...
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Choosing the right MarTech functionality -- Brandi Starr&Mike Geller // Tegrita from 2020-11-19T13:00
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO a...
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Identifying Gaps&Overlap in your MarTech stack -- Brandi Starr&Mike Geller // Tegrita from 2020-11-18T13:00
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO a...
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Strategically Using MarTech Audits -- Brandi Starr&Mike Geller // Tegrita from 2020-11-17T13:00
We continue our conversation about using MarTech tools and strategies to put more money in your business's pockets. Joining us again today are Brandi Starr and Mike Geller, the COO and President...
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MarTech as the revenue engine -- Brandi Starr&Mike Geller // Tegrita from 2020-11-16T13:00
This week we're talking specifics about how to use MarTech tools and strategies to put more money in your business's pockets. Joining us today are Brandi Starr and Mike Geller, the COO and the P...
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Strategies for Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension from 2020-11-15T13:00
Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and ...
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How to Develop a Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension from 2020-11-14T13:00
Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting...
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How Mobile App Developers are gearing up for 5G -- Matt Tubergen // Digital Turbine Media from 2020-11-13T13:00
Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes...
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Mastering Mobile App Discoverability -- Matt Tubergen // Digital Turbine Media from 2020-11-12T13:00
Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes...
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Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope from 2020-11-11T13:00
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, mark...
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Marketing automation, customer journey mapping, and data modelling -- Lars Helgeson // GreenRope from 2020-11-10T13:00
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, mark...
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Leveraging tech for business management -- Lars Helgeson // GreenRope from 2020-11-09T13:00
This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, mark...
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Are Linkedin Organic or Paid Ads Better for Your Brand? -- Aj Wilcox // B2Linked from 2020-11-07T13:00
Today we rebroadcast our conversation with AJ Wilcox, Founder of B2Linked, which is an agency that specializes in account management and consulting with LinkedIn ads. In part 1 of our conversati...
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Converting Brand into Brand Marketing -- Alex Chrisman // Alta from 2020-11-06T13:00
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining u...
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Pop Quiz: Branding Patagonia -- Alex Chrisman // Alta from 2020-11-05T13:00
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining u...
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Converting brand into creative -- Alex Chrisman // Alta from 2020-11-04T13:00
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining u...
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Setting your brand strategy -- Alex Chrisman // Alta from 2020-11-03T13:00
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining u...
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Defining your brand -- Alex Chrisman // Alta from 2020-11-02T13:00
This week, we're going to talk about the process of building a brand that not only resonates with your team, but helps to scale your business in a way that makes sense to your clients. Joining u...
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Evaluating your content ROI -- Jon Bennion // Online Marketing Gurus from 2020-10-30T13:00
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an ...
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SEO strategies in a COVID-world -- Jon Bennion // Online Marketing Gurus from 2020-10-29T13:00
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an ...
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Blending Organic&Paid Growth channels -- Jon Bennion // Online Marketing Gurus from 2020-10-28T13:00
This week we're going to talk about driving business results without buying your traffic. Joining us is John Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an ...
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How organic growth is different than SEO -- Jon Bennion // Online Marketing Gurus from 2020-10-27T13:00
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an a...
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When to prioritize organic growth strategies -- Jon Bennion // Online Marketing Gurus from 2020-10-26T13:00
This week we're going to talk about driving business results without buying your traffic. Joining us is Jon Bennion, the CEO of Online Marketing Gurus, a sponsor of the MarTech podcast, and an a...
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How Artificial Intelligence is Changing Sales -- Chad Burmeister // ScaleX from 2020-10-23T12:00
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by foc...
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The Original 25 Sales Hacks -- Chad Burmeister // ScaleX from 2020-10-22T12:00
Today we're going to discuss the overlap between sales and technology. Joining us is Chad Burmeister, the CEO of ScaleX, which is an agency that helps sales professionals increase revenue by foc...
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Building, launching and monetizing VIP groups -- Jordan West // Little&Lively + Mindful Marketing from 2020-10-21T12:00
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing...
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Driving 250k revenue in 24 hours without using Facebook ads or discounts -- Jordan West // Little&Lively + Mindful Marketing from 2020-10-20T12:00
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing...
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The psychology behind gated launches -- Jordan West // Little&Lively + Mindful Marketing from 2020-10-19T12:00
Today we're going to talk about how to build successful launch strategy that goes beyond launch. Joining us is Jordan West, the CMO and Founder of Little & Lively, which is a family clothing...
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How to engage a cold audience -- Tristan Wright // Evolve to Grow from 2020-10-16T12:00
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, ...
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The evolution of high growth teams -- Tristan Wright // Evolve to Grow from 2020-10-15T12:00
Today we're going to discuss how to amplify your lead generation efforts and grow your business. Joining us is Tristan Wright, a Business Growth and Simplification Specialist at Evolve to Grow, ...
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Driving Attendance to Virtual Events -- Daniel Frohnen / Sendoso from 2020-10-14T12:00
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution...
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Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing from 2020-10-09T12:00
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss ...
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Go-to-market growth process -- Mark Donnigan // Growth Stage Marketing from 2020-10-08T12:00
Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 1 of our conversation, we discuss his m...
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The Future as it relates to customer data -- Max Kirby / Publicis Sapient from 2020-10-07T12:00
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technolog...
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Digital identity as the currency of the information age -- Max Kirby / Publicis Sapient from 2020-10-06T12:00
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technolog...
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The transformation to customer-centric thinking -- Max Kirby / Publicis Sapient from 2020-10-05T12:00
Today we're going to talk about the future of customer data. Joining us is Max Kirby, the Director of Digital Identity and Cloud Solutions at Publicist Sapient, which is a team of technolog...
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Using Facebook for eComm Customer Feedback -- Kevin Urrutia // Voy Media from 2020-10-02T12:00
Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth...
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How high volume creatives can help scale Paid Social -- Kevin Urrutia / Voy Media from 2020-10-01T12:00
Today we're going to discuss hacking your way to the next order of magnitude using PPC. Joining us is Kevin Urrutia, the Founder of Voy Media, which is an agency and catalyst for business growth...
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Monetizing podcast interviews -- Christina Nicholson // Podcast Clout from 2020-09-30T12:00
Today we're going to discuss converting your content into revenue. Joining us is Christina Nicholson, the Founder of Podcast Clout, which is a software that builds targeted podcast pitch lists t...
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How to speak on your customers favourite podcasts -- Christina Nicholson // Podcast Clout from 2020-09-29T12:00
Today we're going to discuss converting your content into revenue. Joining us is Christina Nicholson, the Founder of Podcast Clout, which is a software that builds targeted podcast pitch lists t...
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Using podcasts to grow your thought leadership -- Christina Nicholson // Podcast Clout from 2020-09-28T12:00
Today we're going to discuss converting your content into revenue. Joining us is Christina Nicholson, the Founder of Podcast Clout, which is a software that builds targeted podcast pitch lists t...
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Does the Influencer industry still matter? -- Mae Karwowski // Obviously from 2020-09-25T12:00
Today we're going to discuss the overlap between social media influencers and marketing agencies. Joining us is MaeKarwowski, the Founder and CEO of Obviously, which is the fastest growing marke...
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Tips for Bootstrapping your agency to $10M rev -- Mae Karwowski // Obviously from 2020-09-24T12:00
Today we're going to discuss the overlap between social media influencers and marketing agencies. Joining us is Mae Karwowski, the Founder and CEO of Obviously, which is the fastest growing mark...
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Why social media and influencer marketing are important -- Mae Karwowski // Obviously from 2020-09-23T12:00
Today we're going to discuss the overlap between social media influencers and marketing agencies. Joining us is Mae Karwowski, the Founder and CEO of Obviously, which is the fastest growing mark...
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You bought a Martech Company... So, now what? -- Steve Pockross // Verblio from 2020-09-22T12:00
Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern...
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Leveraging Freelancers to Ride the Content Creation Wave -- Steve Pockross // Verblio from 2020-09-21T12:00
Today we're going to discuss effective ways to scale MarTech businesses. Joining us is Steve Pockross, the CEO of Verblio, which is a multimedia content creation platform that powers modern...
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Workforce Automation: Using AI to increase team efficiency -- Eric Vardon // Morphio from 2020-09-18T12:00
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the C...
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Expediting SMB growth using AI -- Eric Vardon // Morphio from 2020-09-17T12:00
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the C...
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Generating Insights through Reporting AI -- Eric Vardon // Morphio from 2020-09-16T12:00
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the C...
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Marketing Security&Anomaly Detection -- Eric Vardon // Morphio from 2020-09-15T12:00
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the C...
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Artificial Intelligence for Growth Companies -- Eric Vardon // Morphio from 2020-09-14T12:00
This week we talk about how growth stage companies can leverage machine learning and artificial intelligence to spark expedited growth without breaking the bank. Joining us is Eric Vardon, the C...
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Scaling Organically With Virtual Assistants -- Nathan Hirsch // Outsource School from 2020-09-08T12:00
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to le...
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Finding the Right Virtual Assistant Talent -- Nathan Hirsch // Outsource School from 2020-09-07T12:00
Today we discuss scaling your business without scaling your head count. Joining us is Nathan Hirsch, the CEO of Outsource School, which is an education platform for entrepreneurs that want to le...
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Building marketing signal feedback loops from 2020-09-04T12:00
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of...
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The power and problem with marketing signals? from 2020-09-03T12:00
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of...
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How to collect marketing signal data? from 2020-09-02T12:00
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of...
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Why the most powerful companies are signal companies? from 2020-09-01T12:00
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of...
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What is the marketing signal? from 2020-08-31T12:00
This week we're going to talk about understanding your consumers mindset through marketing signals. Joining us are Ross Gates and Bryan Colligan, the Co-Founders of Gravity, which is a series of...
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Career Day: Shane Murphy // Intercom from 2020-08-28T12:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Murphy, the SVP o...
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Using location data to understand how COVID-19 changed consumer behavior -- Jeff White // Gravy Analytics from 2020-08-27T12:00
Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which pro...
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Using location data + analytics for re-opening strategies -- Jeff White // Gravy Analytics from 2020-08-26T12:00
Today we discuss the data signals generated by the outbreak of the Coronavirus. Joining us is Jeff White, the CEO of Gravy Analytics, which is a location intelligence firm based in DC, which pro...
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Immediate need for privacy-compliant solutions -- Harry Maugans // Clickagy from 2020-08-25T12:00
Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibi...
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How ad tech can adapt to a cookieless world -- Harry Maugans // Clickagy from 2020-08-24T12:00
Today we discuss the future of marketing tracking and attribution. Joining us is Harry Maugans, the Founder and CEO of Clickagy, which is a data intelligence plan that brings new audience visibi...
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Accelerate sales with Video Marketing -- Ethan Beute // BombBomb from 2020-08-21T12:00
Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals reh...
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Rehumanizing marketing through video -- Ethan Beute // BombBomb from 2020-08-20T12:00
Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals reh...
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Be Personable When You Can't Meet in Person -- Ethan Beute // BombBomb from 2020-08-19T12:00
Today we discuss using video to make friends and earn more business. Joining us is Ethan Beute, the Chief Evangelist of BombBomb, which is a software company that helps working professionals reh...
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Driving Engagement Through Personalization -- Josh Wetzel // One Signal from 2020-08-18T12:00
Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification deli...
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Creating Timely&Relevant Messages -- Josh Wetzel // One Signal from 2020-08-17T12:00
Today we discuss how to produce messaging that resonates with your prospects and customers. Joining us is Josh Wetzel, the CRO of One Signal, which is the most widely used push notification deli...
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Getting Marketing&Creative Teams to Play Nice from 2020-08-14T12:00
Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses...
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Tech stacks for converting leads faster from 2020-08-11T12:00
Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders ...
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Using AI in the contact center space from 2020-08-10T12:00
Today we're going to discuss how to effectively dial for dollars. Joining us is Jake Lynn, the Host of the All Things Telesales podcast, which is a series of in-depth conversations with leaders ...
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The Real ROI of Sales Enablement from 2020-08-05T12:00
Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablem...
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The "new normal" in post-Covid B2B sales from 2020-08-04T12:00
Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablem...
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WFH Doesn’t Have to Mean Loss in Productivity for Sellers from 2020-08-03T12:00
Today we're going to discuss how marketers are adjusting to the new post COVID normal in the B2B space. Joining us is Dustin Deno, the VP of Sales Enablement at Showpad, which is a sales enablem...
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Content Business Week -- Repurposing Content from 2020-07-31T12:00
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today...
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Content Business Week -- Audience Engagement from 2020-07-30T12:00
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today...
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Content Business Week -- Monetizing Content from 2020-07-29T12:00
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today...
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Content Business Week -- Syndicating Content from 2020-07-28T12:00
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today...
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Content Business Week -- Finding&Vetting Guests from 2020-07-27T12:00
Each day this week, we're going to publish an episode that walks you through how you can create, publish, syndicate, monetize, and scale a business where content is the product. Joining me today...
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How to Drive Engagement&Results From Your Community -- Jacob Peters // Commsor from 2020-07-17T12:00
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places p...
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Setting up a Community for Long Term Success -- Jacob Peters // Commsor from 2020-07-16T12:00
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places p...
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The Value of Owning Your Community -- Jacob Peters // Commsor from 2020-07-15T12:00
Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places p...
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How Agencies Can Adapt in a Recession -- Erik Huberman // Hawke Media from 2020-07-10T12:00
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consul...
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Growth From Search vs. Social Content in a Recession -- Erik Huberman // Hawke Media from 2020-07-09T12:00
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consul...
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Strategies to Recession-Proof Your Business -- Erik Huberman // Hawke Media from 2020-07-08T12:00
Today we're going to discuss how to adapt and scale your business to be recession-proof. Joining us is Erik Huberman, the Founder and CEO of Hawke Media, which is a full service marketing consul...
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Driving Organic Growth Through Video Syndication -- Chris Savage // Wistia from 2020-06-26T12:00
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based softwar...
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How to Build a Memorable Brand with Binge-Worthy Content -- Chris Savage // Wistia from 2020-06-25T12:00
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based softwar...
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Why Brand Affinity Marketing Is the Future -- Chris Savage // Wistia from 2020-06-24T12:00
Today we're going to discuss building brand affinity through high quality, long form video content. Joining us is Chris Savage, who is the Founder and CEO of Wistia, which is a web based softwar...
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How AI Will Revolutionize Influencer Marketing -- Neal Schaffer // PDCA Social from 2020-06-19T12:00
Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four book...
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The Technology Landscape for Influencer Marketing: What Does It Look Like? -- Neal Schaffer // PDCA Social from 2020-06-18T12:00
Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four book...
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Building a Personal Brand That Scales and Monetizes -- Neal Schaffer // PDCA Social from 2020-06-17T12:00
Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four book...
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Success After the Last Mile -- Aaron Bollinger // Kronologic from 2020-06-12T12:00
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronolo...
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Using AI to Solve the Last Mile Problem -- Aaron Bollinger // Kronologic from 2020-06-11T12:00
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronolo...
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Virtual SDRs&the Importance of Immediate Response -- Aaron Bollinger // Kronologic from 2020-06-10T12:00
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronolo...
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Understanding Meeting Math -- Aaron Bollinger // Kronologic from 2020-06-09T12:00
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronolo...
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Solving Conflict Between Sales and Marketing -- Aaron Bollinger // Kronologic from 2020-06-08T12:00
This week we're going to talk about the strategies, tools, and best practices that will help you convert more MQL's into revenue. Joining us is Aaron Bollinger, the Co-Founder and CRO at Kronolo...
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Email-Based Retargeting as a Revenue Channel -- Adam Robinson // GetEmails from 2020-06-03T12:00
Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ev...
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Is Harvesting Email Addresses From Web Traffic Legal? -- Adam Robinson // GetEmails from 2020-06-02T12:00
Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever em...
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How to Get Email Addresses From Web Traffic -- Adam Robinson // GetEmails from 2020-06-01T12:00
Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ev...
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Why the Heck Should You Be Sending Postcards? -- Jordan Crawford // Scout from 2020-05-29T12:00
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customer...
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Volunteering to Help Unemployed Marketers Find Work -- Jordan Crawford // Scout from 2020-05-28T12:00
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customer...
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Find Your Ideal Accounts by Their Pain -- Jordan Crawford // Scout from 2020-05-27T12:00
Today we're going to discuss the strategy and techniques behind building your ideal customer database. Joining us is Jordan Crawford, the Founder at Scout, which helps companies acquire customer...
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Career Day: Peter Mahoney // Plannuh from 2020-05-22T12:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Peter Mahoney, the CEO at Plannuh...
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An Entrepreneur's Guide to Professional Skill Development -- Anik Singal // Lurn, Inc. from 2020-05-15T12:00
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management ...
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Creating 3,000 Attendee Webinars With a 10% Sales Conversion -- Anik Singal // Lurn, Inc. from 2020-05-14T12:00
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management ...
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5 Step Copywriting Formula Used to Sell $250 Million of Products -- Anik Singal // Lurn, Inc. from 2020-05-13T12:00
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management ...
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Tools, Platforms, and Resources Optimizing Your Data's Impact -- Tom Treanor // Treasure Data from 2020-05-08T12:00
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing ...
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Making Your Data Actionable Without Being Overwhelming -- Tom Treanor // Treasure Data from 2020-05-07T12:00
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing ...
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How to Unify Your Data for Activation -- Tom Treanor // Arm Treasure Data from 2020-05-06T12:00
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing ...
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Best Practices for Collecting Data -- Tom Treanor // Arm Treasure Data from 2020-05-05T12:00
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing ...
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Data-driven Marketing Mindset -- Tom Treanor // Arm Treasure Data from 2020-05-04T12:00
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing ...
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Inside.com's Search for a 1st Marketing Hire -- Kevin Curry // Inside from 2020-05-01T12:00
Today we're going to hear from a well-respected marketer about their quest to hire top tier marketing talent to help build their business and organization. Joining us is Kevin Curry, a Chief Rev...
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The Biggest Trends in Social Media and Marketing That Will Impact Startups in 2020 -- Kate Walling // Traction Hero from 2020-04-27T12:00
Today we're going to discuss how to make an impact in marketing for early stage startups. Joining us is Kate Walling, the Founder and CEO of Traction Hero, which is a tech savvy marketing agency...
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Marketing Research and Covid-19 -- Ed Nevraumont // Marketing BS from 2020-04-26T12:00
Today we're going to try something new and have a special guest host the MarTech podcast - Ed Nevraumont. He is a speaker and executive consultant that helps great companies grow beyond expectat...
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Differentiation in the Crowded eCommerce Space -- Adam Sidney // Myles Apparel from 2020-04-17T12:00
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joi...
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CAC vs. LTV: Real Retail eCommerce Analytics -- Adam Sidney // Myles Apparel from 2020-04-16T12:00
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joi...
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Mastering and Scaling eCommerce PPC Growth Channels -- Adam Sidney // Myles Apparel from 2020-04-15T12:00
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joi...
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The Product&Marketing Marriage for eCommerce -- Adam Sidney // Myles Apparel from 2020-04-14T12:00
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joi...
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Building a Mission Driven Retail Brand -- Adam Sidney // Myles Apparel from 2020-04-13T12:00
Each day this week we're going to publish an episode that tells the story of how the little brand that could, is telling the story to make men's life better while selling lots of activewear. Joi...
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The Future of Programmatic Advertising? Display, Social, OTT, and Beyond -- Brian Kroll // Adtaxi from 2020-04-10T12:00
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accou...
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Evaluating the Cross-Channel Impact of Programmatic Ad Campaigns -- Brian Kroll // Adtaxi from 2020-04-09T12:00
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accou...
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Evaluating Programmatic vs. Paid Social Campaigns -- Brian Kroll // Adtaxi from 2020-04-08T12:00
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accou...
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Using RTB to Optimize Programmatic Ad Campaign -- Brian Kroll // Adtaxi from 2020-04-07T12:00
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accou...
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Understanding the Programmatic Advertising Landscape -- Brian Kroll // Adtaxi from 2020-04-06T12:00
Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accou...
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Crisis Marketing: WFH Tips and a Guide to Starting a Consulting Business from 2020-04-03T12:00
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Jo...
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Crisis Marketing: Pivoting Your Marketing Strategies in the Wake of a Crisis from 2020-04-02T12:00
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Jo...
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Crisis Marketing: Rebuilding Operational Marketing Habits in the Wake of the Corona Virus from 2020-04-01T12:00
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Jo...
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Crisis Marketing: The MarTech Pod Triage Playbook for Marketing in a Time of Crisis from 2020-03-31T12:00
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Jo...
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Crisis Marketing: When We Realized COVID-19 Would Effect the Martech Podcast from 2020-03-30T12:00
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Jo...
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Upgrade Your Content Production Strategy with SaaS -- Corbett Drummey // Popular Pays from 2020-03-19T13:00
Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration sof...
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Why Content Is Like Oxygen for Brands -- Corbett Drummey // Popular Pays from 2020-03-18T13:00
Today we're going to discuss how to use technology to up your content marketing game. Joining us is Corbett Drummey, the Co-Founder and CEO of Popular Pays, which is a creative collaboration sof...
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How to Drive Revenue Through Offline Experiences -- Justin Moss // Pineapple Agency from 2020-03-17T13:00
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which...
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A Music Industry Vet's Experiential Marketing Playbook -- Justin Moss // Pineapple Agency from 2020-03-16T13:00
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which...
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SMB Differentiation: Prioritizing Customer Relationships -- Palmer Houchins // CallRail from 2020-03-13T13:00
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us...
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Analytics Solutions&KPIs for SMB Marketing -- Palmer Houchins // CallRail from 2020-03-12T13:00
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us...
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Optimizing SMB Marketing on a Bootstrapped Budget -- Palmer Houchins // CallRail from 2020-03-11T13:00
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us...
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Effective SMB Marketing Strategies&Tactics -- Palmer Houchins // CallRail from 2020-03-10T13:00
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us...
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How Marketing SMBs Is Different Than Enterprise -- Palmer Houchins // CallRail from 2020-03-09T13:00
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us...
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Best Practices for Mastering 2nd Screen TV Marketing -- Devin Fallon // Tremor Video from 2020-03-06T13:00
Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video pla...
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The Future of TV for Marketers: On-Screen vs. Second Screens Content -- Devin Fallon // Tremor Video from 2020-03-05T13:00
Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video pla...
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From a Mayan Tribe to PR&Influencer Marketing Expert -- David Baker // ReCourses from 2020-02-28T13:00
Joining us for Career Day is David Baker, an Author, Speaker, and Advisor helping entrepreneurial experts make better decisions. He's also the Principal Consultant at ReCourses, which is a consu...
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The Future of Merchandising is Adaptive -- Johan Boström // inRiver from 2020-02-27T13:00
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution...
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The Role of Adaptive Merchandising in B2B -- Johan Boström // inRiver from 2020-02-26T13:00
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution...
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How to Make an App Go Viral in 60 Days -- Sean Casto // PreApps from 2020-02-25T13:00
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app ado...
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The 7 Pillars Mobile App Marketing -- Sean Casto // PreApps from 2020-02-24T13:00
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app ado...
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From a Career in Law to Branding CPG&Tech Companies -- Laurel Mintz // Elevate My Brand from 2020-02-21T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Laurel Mintz, the ...
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Technology Supported Agile Marketing -- Andrea Fryrear // Agile Sherpas from 2020-02-20T13:00
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on ...
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Higher Quality&Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas from 2020-02-19T13:00
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on ...
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The In-House Marketer's Guide to a Data Roadmap -- Howard Luks // Eyeota from 2020-02-18T13:00
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform...
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Publishers’ Data Challenges and Opportunities -- Howard Luks // Eyeota from 2020-02-17T13:00
Today we're going to discuss challenges and opportunities for your usage of data. Joining us is Howard Luks, who is the Managing Director of Eyeota, which is an audience technology platform...
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Decloaking the Customer Journey -- Steffen Hedebrandt // DreamData from 2020-02-14T13:00
Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers tools...
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Enabling Growth Through Actionable Insights -- Steffen Hedebrandt // DreamData from 2020-02-13T13:00
Today we're going to discuss how and why B2B data flows like a stream to the ocean. Joining us is Steffen Hedebrandt, the Co-Founder and Chief Revenue Officer at Dream Data, which delivers ...
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How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- Drop from 2020-02-11T13:00
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligent...
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How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- Drop from 2020-02-10T13:00
Today we're going to discuss building consumer loyalty and engagement. Joining us is Derrick Fung, the Co-Founder and CEO of Drop, which is a personalized commerce platform that intelligent...
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Nailing Launch Day and Beyond -- Darcy Kurtz // Mailchimp from 2020-02-07T13:00
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, wh...
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How Mailchimp VP of PM Prepares for Product Launch - Darcy Kurtz // Mailchimp from 2020-02-06T13:00
Today we're going to discuss how one of the world's best recognized brands for marketers thinks about product launches. Joining us is Darcy Kurtz, VP of Global Product Marketing at Mailchimp, wh...
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How Are Marketers & Mobile Carriers Intersecting the Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse from 2020-02-05T13:00
Today we discuss how marketers and mobile carriers are intersecting the mobile unlock screen with Adrian Velthuis, Chief Revenue Officer at Mobile Posse.
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How Are Marketers&Mobile Carriers Intersecting the Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse from 2020-02-05T13:00
Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a...
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Changes in Smartphone Usage Behavior&New Location Data Usage -- Adrian Velthuis // Mobile Posse from 2020-02-04T13:00
Today we're going to discuss how relationships with smartphone carriers are becoming more relevant for marketers. Joining us is Adrian Velthuis, Chief Revenue Officer at Mobile Posse, which is a...
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New Year = New Goals -- Month 22 (Jan 2020) Update -- Benjamin Shapiro // benjshap LLC from 2020-02-03T13:00
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're now in month 22 of publishing content for the MarTech podcast and t...
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From Corporate PR to Content Marketing Influencer -- Jillian Bowen // Content Fix from 2020-01-31T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Jillian Bowen, Pro...
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Understanding Journey Analytics -- Steven Kiger // Rocket Labs from 2020-01-30T13:00
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digit...
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How to Manage Digital Transformation -- Steven Kiger // Rocket Labs from 2020-01-29T13:00
Today we're going to discuss how to modernize your digital marketing strategies and analytics. Joining us is Steven Kiger, Chief Product Officer at Rocket Labs, which is a progressive digital se...
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The ROI of Sales&Marketing Alignment -- Ryan Ruud // Lake One from 2020-01-27T13:00
Today we're going to discuss how to be good neighbors when it comes to sharing a fence with your sales team. Joining us is Ryan Ruud, Founder and CEO at Lake One, which is an agency that works w...
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The Internationalization Value/Risk Trade-Off -- Mike Maynard // Napier Group from 2020-01-24T13:00
Today we're going to discuss how marketing strategies can change around the globe. Joining us is Mike Maynard, the Owner of Napier Group, which is a PR led full service marketing agency that spe...
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The Internationalization Value/Risk Trade-Off -- Mike Maynard // Napier Group from 2020-01-24T13:00
Today we're going to talk about launching or extending your brand into new countries with Mike Maynard, the Owner of Napier Group.
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The Value of Measurement in Marketing -- Chris Vitti // Knotch from 2020-01-22T13:00
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps...
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Using Data to Create Purposeful Content -- Chris Vitti // Knotch from 2020-01-21T13:00
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps...
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Using Data to Create Purposeful Content -- Chris Vitti // Knotch from 2020-01-21T13:00
Today we discuss how to use data to create purposeful content with Chris Vitti, Senior Vice President of Marketing at Knotch.
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A Marketing Consultant and Podcasters's Role Model -- John Jantsch // Duct Tape Marketing from 2020-01-20T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is John Jantsch, the Presi...
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What Is the Future of Tech Intelligence? -- Elizabeth Cholawsky // HG Insights from 2020-01-17T13:00
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO o...
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Integrate Tech Intelligence Into Your Operations -- Elizabeth Cholawsky // Hg Insights from 2020-01-16T13:00
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO o...
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Using Tech Intelligence to Support Sales&Marketing Collaboration -- Elizabeth Cholawsky // HG Insights from 2020-01-15T13:00
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO o...
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What Questions Can Tech Intelligence Answer? -- Elizabeth Cholawsky // HG Insights from 2020-01-14T13:00
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO o...
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Why Does Tech Intelligence Matter for B2B Brands? -- Elizabeth Cholawsky // HG Insights from 2020-01-13T13:00
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO o...
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2020 Predictions: Brands Will Address the Challenges of Multichannel Activity&Hyper-Targeting - Oisin Hurley // Swrve from 2020-01-10T13:00
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episod...
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2020 Predictions: Marketers Will Use More 1st and 3rd-Party Data to Deliver Valuable Experiences - Oisin Hurley // Swrve from 2020-01-09T13:00
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episod...
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2020 Prediction: Margin for Error Will Shrink for Brands That Deprioritized Delivering Relevance - Oisin Hurley // Swrve from 2020-01-08T13:00
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episod...
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2020 Predictions: Brands Will Focus on More Personalized Interactions Than Data Consolidation - Oisin Hurley // Swrve from 2020-01-07T13:00
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episod...
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2020 Predictions: Customer Experience Will Overtake Price as the Key Differentiator - Oisin Hurley // Swrve from 2020-01-06T13:00
This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episod...
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Why the New iPhones Should Do Just Fine - Allen Adamson // Metaforce from 2020-01-02T13:00
Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of th...
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Why Strong Brand Awareness Won’t Help Uber and WeWork - Allen Adamson // Metaforce from 2020-01-01T13:00
Today we're going to discuss how big companies utilize their brand equity. Joining us is Allen Adamson, Co-Founder of Metaforce, which is a marketing agency comprised of an elite team of th...
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AMA: Refining a Brand to Maximize Content Reach -- Hailey Miller // How We'll Live Podcast from 2019-12-31T13:00
Joining us for today's Ask Me Anything is Hailey Miller, who is an integrated marketing and community engagement expert and also the host of the 'How We'll Live' podcast. In today's episode, we ...
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Launching&Scaling a MarTech Unicorn -- David Steinberg // Zeta Global from 2019-12-30T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is David Steinberg, the CE...
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From Bar Owner to Key-Note Speaking Influencer -- Shane Barker // Shane Barker Consulting from 2019-12-20T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Shane Barker, Foun...
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The Secrets of YouTube Video Production -- Nate Woodbury // Be The Hero Studios from 2019-12-19T13:00
Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the Hero Studios, which is a video production agen...
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Leverage YouTube as an Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios from 2019-12-18T13:00
Today we're going to discuss how to leverage the world's biggest video search engine YouTube. Joining us is Nate Woodbury, the Owner of Be the Hero Studios, which is a video production agen...
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A Content Marketers Journey to Lose 1m Lbs -- Adam Schaeuble // Casting the Pod from 2019-12-17T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Schaeuble, the hos...
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From Sales to Bacon Wrapped Business Success -- Brad Costanzo // Bacon Wrapped Business from 2019-12-16T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us is Brad Costanzo, the Founder of the Cons...
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Are Remote Teams the Future of Your Marketing Department? -- Liam Martin // Time Doctor from 2019-12-11T13:00
Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more e...
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How To Build a Remote Content Team -- Liam Martin // Time Doctor from 2019-12-10T13:00
Joining us to discuss doing more with less time and resources is Liam Martin, Co-Founder of Time Doctor and Running Remote, which are businesses that help marketers and entrepreneurs work more e...
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Prominent Female Tech Exec's Approach to Mastering Big Data -- Elizabeth Cholawsky // HG Insights from 2019-12-09T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us is Elizabeth Cholawsky, the CEO at HG Ins...
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Month 20 Update: Shifting from Paid to Organic Growth - Benjamin Shapiro // benjshap LLC from 2019-12-06T13:00
Today we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We are 20 months into publishing content for the MarTech podcast and ...
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Tips for Growing Amazon Revenue -- Kiri Masters // Bobsled Marketing from 2019-12-05T13:00
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agen...
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Where Should Amazon Fit Into Your eCommerce Strategy -- Kiri Masters // Bobsled Marketing from 2019-12-04T13:00
Today we're going to discuss how the world's biggest retailer should fit into your marketing strategy. Joining us is Kiri Masters, Founder of Bobsled Marketing, which is a digital marketing agen...
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Where Should Amazon Fit Into Your eCommerce Strategy -- Kiri Masters // Bobsled Marketing from 2019-12-04T13:00
In today's episode we discuss where Amazon should fit into your eCommerce strategy with Kiri Masters, Founder of Bobsled Marketing.
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Facebook Community Launch&Scale Playbook -- Christina Jandali // Deliver Your Genius from 2019-12-03T13:00
Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her con...
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Why Facebook Groups Are Valuable Marketing Assets -- Christina Jandali // Deliver Your Genius from 2019-12-02T13:00
Today we're going to discuss the process to build and the value of a community on Facebook. Joining us is Christina Jandali, a Business Growth Strategist at Deliver Your Genius, which is her con...
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AMA: Strategies&KPI's for Marketing a Spirits Brand Launch -- Clay Kinnick // Hard Truth Distilling Co from 2019-11-29T13:00
Joining us for today's Ask Me Anything is Clay Kinnick, who is a Marketing and Business Development Coordinator at Heart Truth Distilling, which is Indiana's largest craft distilling company. In...
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How to Setup a Programmatic Advertising Campaign -- Helene Parker // French/West/Vaughan from 2019-11-28T13:00
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan...
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Programmatic vs Manual Ad Buying? -- Helene Parker // French/West/Vaughan from 2019-11-27T13:00
Today we're going to discuss a highly technical and effective way of buying media programmatic advertising. Joining us is Ellen Parker, who is a Paid Digital Media Manager at French/West/Vaughan...
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How TikTok Stacks up to Social Media Giants -- Amine Bentahar // Advantix Digital from 2019-11-26T13:00
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing...
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The Experimental Marketing Channel Playbook -- Amine Bentahar // Advantix Digital from 2019-11-25T13:00
Today we're going to discuss the strategies behind developing new marketing channels. Joining us is Amine Bentahar, the Chief Digital Officer at Advantix Digital, which is a rapidly growing...
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8x ROI From Podcast Sponsorship: An Attribution Case Study -- David Schroeder // CallRail from 2019-11-22T13:00
In this episode, we're going to talk to a very special friend and a sponsor of the MarTech podcast about how they do marketing attribution and evaluate the MarTech podcast sponsorship's performa...
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An Expert Guide to CRO Tests&Tools -- Chris Dayley // SmartCRO from 2019-11-21T13:00
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the owner of SmartCRO, which is a consultancy th...
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Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO from 2019-11-20T13:00
Today we're going to discuss thinking holistically about how to drive more customers to convert on your website. Joining us is Chris Dayley, the Owner of SmartCRO, which is a consultancy that he...
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Crafting a Value Proposition That Resonates With Your Traffic -- Chris Dayley // SmartCRO from 2019-11-20T13:00
In today's episode we discuss crafting a value proposition that resonates with your traffic with Chris Dayley, the Owner of SmartCRO.
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Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio from 2019-11-19T13:00
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers - customer segmentation. Joining us is Tim Burke, the Co-Founder and CEO of Affinio...
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How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio from 2019-11-18T13:00
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, whi...
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Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast from 2019-11-15T13:00
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Doug Morneau, the CMO o...
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Running a Webinar That Generates Results -- Agnes Józwiak // ClickMeeting from 2019-11-14T13:00
Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based pla...
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Effective Webinar Branding&Marketing Tactics -- Agnes Józwiak // ClickMeeting from 2019-11-13T13:00
Today we're going to discuss how to effectively market to the middle of your funnel. Joining us is Agnes Józwiak, a Brand and Communication Director at ClickMeeting, which is a browser based pla...
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Three Reasons Cross-Channel Attribution Matters -- Michael Schoen // Neustar from 2019-11-12T13:00
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neusta...
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Value, Cost, and Risk Associated With Your Data -- Michael Schoen // Neustar from 2019-11-11T13:00
Today we're going to discuss the appropriate use of data collection and analysis to understand who your customers really are. Joining us is Michael Schoen, SVP and General Manager at Neusta...
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Attribution Week: Attributing for Unconventional Marketing Channels -- Jules Tompkins // CallRail from 2019-11-08T13:00
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing e...
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Attribution Week: How Attribution Improves ROI -- Jules Tompkins // CallRail from 2019-11-07T13:00
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing e...
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Attribution Week: Why Analytics Solutions Struggle With Assigning Attribution -- Jules Tompkins // Callrail from 2019-11-06T13:00
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing e...
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Attribution Week: Why Tracking Web Conversion Is Only Half the Problem -- Jules Tompkins // CallRail from 2019-11-05T13:00
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing e...
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Attribution Week: How Big Is the Marketing Attribution Problem? -- Jules Tompkins // CallRail from 2019-11-04T13:00
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing e...
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Monthly Update: Modifying the Plan to Focus on Organic Growth from 2019-11-01T13:00
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 19 months into publishing content for the MarTech podcast and we're goin...
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When Is the Data/Privacy Reckoning Coming? -- Neil Sweeney // Killi from 2019-10-31T12:00
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant ...
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Should You Directly Pay Consumers for Their Data? -- Neil Sweeney // Killi from 2019-10-30T13:00
Today we're going to discuss the trend taking place where companies are directly paying consumers for their data. Joining us is Neil Sweeney, the CEO of Killi, which is a privacy compliant ...
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Influencer Marketing Launch&Campaign Evaluation Tactics -- Yuval Ben-Itzhak // Socialbakers from 2019-10-29T13:00
Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media ...
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How to Use Technology to Build an Influencer List -- Yuval Ben-Itzhak // Socialbakers from 2019-10-28T13:00
Today we're going to discuss the strategy and tactics behind running an effective influencer marketing campaign. Joining us is Yuval Ben-Itzhak, the CEO at Socialbakers, which is a social media ...
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Keeping Your Post Product-Launch Momentum -- Sierra Tishgart // Great Jones from 2019-10-25T12:00
Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries subst...
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Product Launch Prep for D2C Brands -- Sierra Tishgart // Great Jones from 2019-10-24T12:00
Today we're going to discuss how to make the most out of your product launches. Joining us is Sierra Tishgart, the Co-Founder at Great Jones, which is a modern kitchen company that marries subst...
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Producing Video Ads That Convert -- Bob Regnerus // Feedstories from 2019-10-23T12:00
Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency tha...
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Why Video Makes Facebook Ads More Efficient -- Bob Regnerus // Feedstories from 2019-10-22T12:00
Today we're going to discuss how to effectively use video to improve your ad efficiency. Joining us is Bob Regnerus, a Co-Founder at FeedStories, which is a Facebook video advertising agency tha...
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AMA: Podcast KPIs&Growth Strategies -- JD Prater // Quora from 2019-10-21T12:00
Joining us for today's Ask Me Anything is JD Prater, who is an Evangelist at Quora, which is a Q&A platform that empowers people to share and grow the world's knowledge. Today we are going t...
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TV Advertising Week: OTT and the Future of TV Advertising -- Ronald Pruett, Jr. // Boston Associates from 2019-10-11T12:00
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us...
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TV Advertising Week: Integrating Product&Services Into TV Content -- Ronald Pruett, Jr. // Boston Associates from 2019-10-10T12:00
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us...
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TV Advertising Week: Evaluating TV as a Direct Response Channel -- Ronald Pruett, Jr. // Boston Associates from 2019-10-09T12:00
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us...
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TV Advertising Week: Developing Effective TV Advertising Campaigns -- Ronald Pruett, Jr. // Boston Associates from 2019-10-08T12:00
Welcome back to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing: television advertising. Joinin...
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TV Advertising Week: TV Advertising Landscape Growth&Trends -- Ronald Pruett, Jr. // Boston Associates from 2019-10-07T12:00
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us...
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Campaign Cost for OTT&Linear Television -- Anthony Katsur // Nexstar Digital from 2019-10-04T12:00
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops...
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OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital from 2019-10-03T12:00
Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops...
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300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC from 2019-10-02T12:00
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We've published more than 300 pieces of content and generated 350,000 download...
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Getting the Most out of Your Marketing List -- Brian Kurtz // Titans Marketing from 2019-10-01T12:00
We continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on list building and ...
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Practical Tips to Build a Marketing List -- Brian Kurtz // Titans Marketing from 2019-09-30T12:00
Today we're going to discuss the strategy and usage tactics behind building a marketing list. Joining us is Brian Kurtz, Founder and CEO of Titans Marketing, which is a consultancy focused on li...
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The Path From Aerospace Engineering to AI-Driven CRO -- Guy Yalif // Intellimize from 2019-09-27T12:00
Today we learn from another great marketer about the skills accumulated and the lessons learned throughout the various stops on his career. Joining us for Career Day is Guy Yalif, Co-Founder and...
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Navigating the Gap Between Marketing&Sales -- Robin Bordoli // RollWorks from 2019-09-26T12:00
Welcome to Career Day, your place to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us today is Robin Bordo...
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Generate Reviews by Cultivating Customer Relationships -- Garrett Sussman // Grade.Us from 2019-09-25T12:00
In today's Product Spotlight episode, we are going to uncover the secrets to cultivating your customer relationships to help grow your brand and your business. Joining us is Garrett Sussman...
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How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus from 2019-09-24T12:00
We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution ...
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Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus from 2019-09-23T12:00
In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CR...
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Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX from 2019-09-20T12:00
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and mark...
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Optimizing Media Buying Using a Trade Desk -- Lauren Hutton // AudienceX from 2019-09-19T12:00
Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and mark...
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Voice-Activated Direct Response Campaigns -- Mike Gunderson // RespondFast from 2019-09-18T12:00
In today's Product Spotlight episode, we're going to talk about an incredible new technology that will help you improve both the conversions and attribution accuracy of your direct response mark...
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Manufacturing Industry Strategies&Channel Mix -- Jeff White // Kula Partners from 2019-09-17T12:00
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula P...
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Marketing Landscape for the Manufacturing Industry -- Jeff White // Kula Partners from 2019-09-16T12:00
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder and Principal at ...
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Customer Engagement Week: The Future of Customer Data&Omni-Channel Communication -- Tink Taylor // Dot Digital from 2019-09-13T12:00
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with your most valuable assets: your customer re...
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Customer Engagement Week: Customer Segmentation: How to Market to Real People Using Segmentation -- Tink Taylor // Dot Digital from 2019-09-12T12:00
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your cust...
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Customer Engagement Week: Mobile Prioritization: Why the Small Screen Makes the Biggest Impact -- Tink Taylor // Dot Digital from 2019-09-11T12:00
Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets: yo...
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Customer Engagement Week: Omni Channel Engagement: Balancing Email, Sms&Chat -- Tink Taylor // Dot Digital from 2019-09-10T12:00
Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - y...
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Customer Engagement Week: Personalization&Using Data to Create Relevant Experiences -- Tink Taylor // Dot Digital from 2019-09-09T12:00
Welcome to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your c...
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Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains from 2019-09-06T12:00
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform th...
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Optimizing Video Ads for Maximum Value -- Cindy Brown // Viral Gains from 2019-09-06T12:00
Today we are going to do a case study learn how to optimize your video campaigns with Cindy Brown, Chief Revenue Officer at Viral Gains.
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Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // Viral Gains from 2019-09-05T12:00
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey p...
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Transportation vs. Traditional Billboard Marketing -- James Heller // Wrapify from 2019-09-04T12:00
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, w...
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Why Out-Of-Home Should Be Part of Your Marketing Mix? -- James Heller // Wrapify from 2019-09-03T12:00
Today we're going to discuss the way to measure and evaluate an out-of-home marketing channel in transportation marketing. Joining us is James Heller, who is the Co-Founder and CEO of Wrapify, w...
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$100,000 in Yearly Revenue - Month 17 (August Update) - Benjamin Shapiro // benjshap LLC from 2019-09-02T12:00
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 17 months into publishing content for the MarTech Podcast and this month...
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Should You Give Google&Facebook Revenue Data? -- Mike Nelson // Four15 Digital from 2019-08-30T13:00
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offer...
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Google&Facebook's Machine Learning Competition for Ad Budgets -- Mike Nelson // Four15 Digital from 2019-08-29T13:00
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offer...
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What is MarTech? -- Scott Brinker // Chiefmartech&VP of Platform at Hubspot from 2019-08-28T12:00
Today we discuss the evolution of the Martech industry and some of the trends that are happening in the space. Joining us is Scott Brinker, who is the VP of Platform Ecosystems at HubSpot. ...
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Career Pathing From a Bootstrapped B2B Saas Company Founder -- Glenn Gaudet -- GaggleAMP from 2019-08-21T12:00
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Glenn Gaudet, who i...
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Leveraging an Influencer Audience to Launch D2C Brand -- Kate Talbot // Forbes Contributor from 2019-08-20T12:00
Today we continue talking about the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lect...
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Going Small With Influencer Marketing -- Kate Talbot // Forbes Contributor from 2019-08-19T12:00
Today we discuss the evolution of the influencer marketing channel with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1...
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CRO Week: Engaging Customers to Build Better Digital Experiences -- Paresh Mandhyan&Ashwin Gupta // VWO from 2019-08-16T12:00
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web tr...
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CRO Week: Engagement&Optimizing Beyond the Website -- Paresh Mandhyan&Ashwin Gupta // VWO from 2019-08-15T12:00
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web tr...
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CRO Week: Reshaping Your Web Experiences -- Paresh Mandhyan&Ashwin Gupta // VWO from 2019-08-14T12:00
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web tr...
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CRO Week: User Behavior Observation Best Practices -- Paresh Mandhyan&Ashwin Gupta // VWO from 2019-08-13T12:00
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web tr...
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CRO Week: How to build a CRO Roadmap -- Paresh Mandhyan and Ashwin Gupta // VWO from 2019-08-12T12:00
Welcome to CRO Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses the tools and tactics you should implement to optimize the heck out of your web tr...
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How to Leave a Lasting and Impactful Impression -- Daniel Rodriguez // Alyce from 2019-08-09T12:00
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and mark...
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How Authenticity Improves Your Conversion Rates -- Daniel Rodriguez // Alyce from 2019-08-08T12:00
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and mark...
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Why E for Empathy Is the Missing Letter in Spelling ROI -- Daniel Rodriguez // Alyce from 2019-08-07T12:00
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and mark...
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How to Effectively Connect With Your Prospects -- Daniel Rodriguez // Alyce from 2019-08-06T12:00
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and mark...
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Why Building Real Relationships Is the Right Approach to Selling -- Daniel Rodriguez // Alyce from 2019-08-05T12:00
Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and mark...
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Who's Down For a Rebound? - Month 16 (July Update) - Benjamin Shapiro // benjshap LLC from 2019-08-02T12:00
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 16 months into publishing content for the MarTech Podcast and this month...
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Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital from 2019-07-31T12:00
Today we discuss using content to make and create meaningful customer experiences. Joining us is Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency th...
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Crafting Marketing Messages That Resonate Across Platforms -- Katie Miserany // Worthwhile Digital from 2019-07-31T12:00
Today we discuss strategies for crafting marketing messages that resonate across different platforms with Katie Miserany, Founding Partner at Worthwhile Digital.
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Fulbright Scholar Turned Social Impact Marketing Entrepreneur -- Dave Hanley // Tomorrow from 2019-07-26T12:00
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Dave Hanley, who is...
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Optimizing&Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked from 2019-07-23T12:00
Today we discuss using a social channel that is critical to building your business and your personal brand - LinkedIn. Joining us is AJ Wilcox, who is the founder of B2Linked, which is an agency...
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Optimizing Google Adwords campaigns for conversions -- Perry Marshall // Perry Marshall Associates from 2019-07-19T12:00
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focuse...
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Should You Prioritize Google Adwords Over Other Performance Marketing Channels -- Perry Marshall // Perry Marshall Associates from 2019-07-18T12:00
Today we discuss a traditional digital marketing channel (if such a thing actually exists). Joining us is Perry Marshall, the Owner of Perry Marshall Associates, which is a Google AdWords focuse...
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From IC of Sales at Dell to Mailchimp's VP of Product Marketing -- Darcy Kurtz // Mailchimp from 2019-07-17T12:00
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Darcy Kurtz, Vice President of Global Product ...
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From Janitorial Service to $10M MRR SEO Consultant -- Garrett Mehrguth // Directive Consulting from 2019-07-16T12:00
Today we're going to learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Garrett Mehrguth, w...
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How CallRail solved the marketing attribution problem -- David Schroeder // CallRail from 2019-07-15T12:00
In today's Product Spotlight we're going to talk about the strategy and tools you need to properly attribute which of your marketing efforts are making waves for your business. Joining us is Dav...
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Content Marketing Week: Evaluating Your Content Performance -- Robert Rose // Content Marketing Institute from 2019-07-12T12:00
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind m...
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Content Marketing Week: Effective Content Syndication -- Robert Rose // Content Marketing Institute from 2019-07-11T12:00
Welcome to Content Marketing Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind m...
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Content Marketing Week: Leveraging Content Production Resources -- Robert Rose // Content Marketing Institute from 2019-07-10T12:00
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind m...
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Content Marketing Week: Building a Logical Content Strategy -- Robert Rose // Content Marketing Institute from 2019-07-09T12:00
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind m...
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Content Marketing Week: The Content Marketing Landscape -- Robert Rose // Content Marketing Institute from 2019-07-08T12:00
Welcome to Content Marketing Week on the MarTech podcast. Each day this week we're going to publish an episode that discusses what you need to know about the technologies and strategies behind m...
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Marketing Playbook for Rebooting a FinTech Startup -- Jeremy Krantz // Fintrx from 2019-07-05T12:00
Today we discuss marketing in an industry that I am very unfamiliar with - Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research an...
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FinTech Landscape&Marketing to Family Offices -- Jeremy Krantz // Fintrx from 2019-07-04T12:00
Today we discuss marketing in an industry that I am very unfamiliar with: Finance. Joining us is Jeremy Krantz, the director of Fintrx, which is the leading family office, data research and...
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100,000 Downloads + Launching a New Podcast - Month 15 (June Update) - Benjamin Shapiro // benjshap LLC from 2019-07-03T12:00
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 15 months into publishing content for the MarTech Podcast and this month...
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Building a Personal Brand through 3rd Party Content Syndication -- Mike Orr // Grapevine 6 from 2019-07-02T12:00
Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, the Founder of Grapevine 6, which is a content engagement platform that accelerates your sales and mar...
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Why Sharing 3rd Party Content Impacts Your Bottom Line -- Mike Orr // Grapevine 6 from 2019-07-01T12:00
Today we discuss using content to improve your pipeline efficiency. Joining us is Mike Orr, Founder of Grapevine6, which is a content engagement platform that accelerates your sales and marketin...
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Quora Ads: Google&Facebook's Ad Platform Baby -- JD Prater // Quora from 2019-06-28T12:00
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers peo...
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Content Syndicating&Organic Growth Using Quora -- JD Prater // Quora from 2019-06-27T12:00
Today we discuss one of the fastest growing platforms in the organic and paid social space: Quora. Joining us is JD Prater, an Evangelist for Quora, which is a Q&A platform that empowers peo...
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Product Spotlight: The Holy Grail of Podcast Advertising Attribution -- Sean Creeley // Podsights from 2019-06-26T12:00
In today's Product Spotlight episode we're going to talk about Podsights, an analytics tool that helps marketers evaluate their return on investment in the fastest growing channel which is podca...
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Acquisition&Consolidation across the MarTech Landscape -- Steve Reardon // ASG MarTech from 2019-06-25T12:00
Today we continue discussing the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, an...
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Exit paths for Bootstrapped MarTech Founders -- Steve Reardon // ASG Martech from 2019-06-24T12:00
Today we discuss the market and the opportunities for bootstrapped MarTech companies with Steve Reardon, CEO at ASG MarTech, which is a unique software business that buys, builds, and operates m...
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What impact Will the 2020 Election Have on Social Media&Marketing -- Anthony Coppedge // Agile Marketing Consultant from 2019-06-21T12:00
In today's Ask Me Anything we talk marketing strategy and execution with Anthony Coppedge, Independent Agile Marketing Consultant. We address specific challenges in marketing and ask "what impac...
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Revenue Optimization for Enterprise B2B SAAS -- Greg Poirier // CloudKettle from 2019-06-20T12:00
Greg Poirier is with us again for Part 2 of our conversation about B2B Enterprise Marketing. He's President at CloudKettle, which is a consultancy that specializes in helping B2B SAAS compa...
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The Enterprise B2B SAAS Digital Marketing Playbook -- Greg Poirier // CloudKettle from 2019-06-19T12:00
Today we're going to discuss a topic that's near and dear to my heart as a marketing consultant: B2B enterprise marketing. Joining us is Greg Poirier, President at CloudKettle, which is a consul...
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Go-to-Market Strategies for Hill City: Gap Inc's Men's Apparel Brand -- Eric Toda from 2019-06-18T12:00
Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's worked at some of the world's highest profile b...
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Branding Hill City: Gap Inc's Men's Apparel Startup -- Eric Toda from 2019-06-17T12:00
Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at...
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Handling Transitions at Growth Stage Companies -- Adam Sinnett // Amperity from 2019-06-14T12:00
Today we learn about the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Adam Sinnett, a marketing leade...
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Eye Tracking Technology's Past, Present and Future -- Mike Bartels // Tobii Pro from 2019-06-13T12:00
Today we continue our discussion about eye tracking and its applications in marketing research with Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro. Tobii Pro helps...
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Eye Tracking Applications for Marketing Research-- Mike Bartels // Tobii Pro from 2019-06-12T12:00
Today we're going to talk about an innovative style of conducting marketing research: eye tracking. Joining us is Mike Bartels, Director of Marketing Research and User Experience at Tobii Pro, w...
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DiscoverOrg's Market Expansion through the Acquisition of ZoomInfo -- Katie Bullard // DiscoverOrg from 2019-06-11T12:00
In this episode we finish our conversation around best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOr...
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Why Companies Invest in Pre-Sale Data Collection&Enrichment -- Katie Bullard // DiscoverOrg from 2019-06-10T12:00
Today we discuss the best practices for procurement and use of buyer intelligence data. Joining us is Katie Bullard, President and Chief Growth Officer at DiscoverOrg, a solution that provides a...
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Using Contract Labor to Build a Killer Analytics Stack -- James Sandoval // MeasureMatch from 2019-06-07T12:00
Today we continue our deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an ente...
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Guide To Hiring Contractors to Solve Discrete Marketing Problems -- James Sandoval // MeasureMatch from 2019-06-06T12:00
In this episode we deep-dive into the overlap between the people and services necessary to scale your marketing efforts. Joining us is James Sandoval, Founder and CEO at MeasureMatch, an enterpr...
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Evaluating&Managing Marketing Agency Partners -- Bruno Gralpois // Agency Mania Solutions from 2019-06-05T12:00
Today is Part 2 of our conversation about how to bolster your marketing efforts with a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partn...
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Choosing the Right Marketing Agency -- Bruno Gralpois // Agency Mania Solutions from 2019-06-04T12:00
Today we're going to discuss how to bolster your marketing efforts by finding a marketing agency that's the right fit for your business. Joining us is Bruno Gralpois, Co-Founder and Partner at A...
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+36K Downloads + My Sponsorship Strategy -- Month 14 (May 2019) Update -- Benjamin Shapiro // benjshap LLC from 2019-06-03T12:00
Today, we continue our monthly tradition of recapping how we practice what we preach in the marketing of this show. We're 14 months into publishing content for the MarTech Podcast and this month...
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Mobile Marketing Week: Going Screenless: The Future of Mobile Marketing -- Barry Nolan // Swrve from 2019-05-31T12:00
Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with li...
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Mobile Marketing Week: How to Integrate AI into Your Mobile Marketing -- Barry Nolan // Swrve from 2019-05-30T12:00
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with l...
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Mobile Marketing Week: Using Mobile Geofencing&Location Data -- Barry Nolan // Swrve from 2019-05-29T12:00
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with l...
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Mobile Marketing Week: A Guide to the Appropriate Use of Mobile Notifications -- Barry Nolan // Swrve from 2019-05-28T12:00
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with l...
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Mobile Marketing Week: Moving to a Mobile-First Mindset -- Barry Nolan // Swrve from 2019-05-27T12:00
Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium: mobile...
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AMA: Marketing Local Services&Solving for Chronic Back Pain // Rachel Lanzerotti -- REST Method from 2019-05-24T12:00
Joining us for today's Ask Me Anything is Rachel Lanzerotti, a certified Yoga Therapist, Founder of Five Rivers Yoga, and pain recovery specialist who created the REST Method for pain recovery. ...
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The Growth Playbook at HubSpot: Kieran Flanagan // HubSpot from 2019-05-23T12:00
In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at Hubspot, which is a leading growth platform comprised of a marketing hu...
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The Difference Between Growth&Marketing: Kieran Flanagan // HubSpot from 2019-05-22T12:00
In this episode we discuss the difference between Growth and Marketing with Kieran Flanagan, the VP of Growth Marketing at HubSpot, which is a leading growth platform comprised of a marketing hu...
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Brand Evaluation&Optimization -- Mitch Duckler // FullSurge from 2019-05-21T12:00
In Part 2 of our conversation with Mitch Duckler, Managing Partner at FullSurge, our topic is brand evaluation and optimization. FullSurge is a firm that helps predominantly Fortune 1000 compani...
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Brand Building&Maintenance in the Digital Age -- Mitch Duckler // FullSurge from 2019-05-20T12:00
Joining us to discuss brand building and maintenance in the digital age is Mitch Duckler, Managing Partner at FullSurge, a firm that helps predominantly Fortune 1000 companies accelerate busines...
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Event Marketing Week: The future of data&tracking at event -- Brent Turner // Cramer from 2019-05-17T12:00
Welcome to last day of Event Marketing Week on the MarTech Podcast. Each day this week, we've published an episode that discusses what you need to know about the technology and strategies behind...
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Event Marketing Week: Deciding What Events You Should&Shouldn't Attend -- Brent Turner // Cramer from 2019-05-16T12:00
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing...
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Event Marketing Week: Optimizing Your Event Marketing Efforts -- Brent Turner // Cramer from 2019-05-15T12:00
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing...
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Event Marketing Week: AR, VR and other Tech Trends in the Event Industry Brent Turner // Cramer from 2019-05-14T12:00
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we're publishing an episode that discusses what you need to know about the technology and strategies behind maximizing...
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Event Marketing Week: Trends in the Experiential Event Marketing Industry Brent Turner // Cramer from 2019-05-13T12:00
Welcome to Event Marketing Week on the MarTech Podcast. Each day this week, we are going to publish an episode that discusses what you need to know about the technology and strategies behind max...
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Women in MarTech: Fail Fast&Move Forward -- Mary Beth McCabe // National University from 2019-05-12T12:00
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTe...
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Women in MarTech: Cross-Functional Marketer's Guide to Career Growth -- Vicki Brakl // MNI Targeted Media from 2019-05-11T12:00
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTe...
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Women In MarTech: Latina MarTech Exec and Mother of Three - Veronica Buitron // TangoCode from 2019-05-10T12:00
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTe...
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Women in MarTech: Having Fun and Finding Career Fit -- Adrienne Buhmann // Google from 2019-05-09T12:00
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Marte...
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Women in MarTech Week: Finding an Authentic Exec Leadership Style - Paige O'Neill / Sitecore from 2019-05-08T12:00
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Marte...
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Women in MarTech Week: Being Your Biggest Advocate - Tara Ryan // Swrve from 2019-05-07T12:00
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the Marte...
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Women in MarTech Week: From Production Assistant to CEO - Katie Robbert // Trust Insights from 2019-05-06T12:00
This week we're talking to five successful lady marketers to understand how they've navigated their way up the corporate ladder to become some of the most prominent female marketers in the MarTe...
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Choosing an Affiliate Program Tech Stack&Analytics - Robert Glazer // Acceleration Partners from 2019-05-03T12:00
In Part 2 of our conversation with Robert Glazer, we discuss choosing an affiliate program tech stack and the analytics that go with it. Robert is Founder and CEO at Acceleration Partners, an aw...
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When and How to Launch an Affiliate Program - Robert Glazer // Acceleration Partners from 2019-05-02T12:00
In this episode we discuss how to launch an affiliate program and decide when is the right time to do so. Joining us for today's episode is Robert Glazer, Founder and CEO at Acceleration Partner...
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April Update: Newsletter Launch and Increased Social Engagement from 2019-05-01T12:00
In our monthly update we discuss how we make our sausage here at the MarTech Podcast and review our goals, progress, and work in various marketing channels. In April we launched a newsletter and...
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Local Event Marketing Tech Stack -- Derek Andersen // Bevy from 2019-04-30T12:00
Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer community management platform that helps brands...
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Building Local Communities From the Ground Up -- Derek Andersen // Bevy from 2019-04-29T12:00
Derek Andersen, Co-Founder and CEO at Bevy, joins us to discuss building local communities from the ground up with. Bevy is a customer to customer community management platform that helps brands...
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Social Content Engagement as a Customer Service Tool - Brooke Sellas // B Squared Media from 2019-04-26T12:00
We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising service...
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Is Social Organic Dead or Underutilized? - Brooke Sellas // B Squared Media from 2019-04-25T12:00
We discuss social organic marketing with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising service...
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AMA: Driving Organic Podcast Growth - Edward Ford // Supermetrics from 2019-04-24T12:00
Joining us for our first AMA episode is Edward Ford, Marketing Director at Supermetrics, which is a tool for simplifying business reporting that consolidates metrics from sources like Google Ana...
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Tips for Better Data Visualization - Kristen Sosulski // NYU&Author of Data Visualization Made Simple from 2019-04-23T12:00
Joining us today is Kristen Sosulski, leading expert on Data Visualization and Associate Professor at NYU Stern Kristen regularly consults, delivers seminars, and leads workshops on data visuali...
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Preparing a Data Set for Visualization - Kristen Sosulski // NYU&Author of Data Visualization Made Simple from 2019-04-22T12:00
Joining us today is Kristen Sosulski, who's a leading expert on data visualization. Kristen is an Associate Professor at NYU Stern and regularly consults, delivers seminars, and leads workshops ...
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Paid Social Week -- Are Twitter, Pinterest, Quora, or Reddit worth testing? -- SoSo Sazesh // Growth Pilots from 2019-04-19T12:00
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance ...
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Paid Social Week -- Performance Marketing for Millenials using Snap -- SoSo Sazesh // Growth Pilots 4 from 2019-04-18T12:00
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance ...
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Paid Social Week: For B2B is LinkedIn your best PPC Channel? -- SoSo Sazesh // Growth Pilots 3 from 2019-04-17T12:00
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance ...
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Paid Social Week: How Dominant Are Facebook&Instagram for PPC? -- SoSo Sazesh // Growth Pilots from 2019-04-16T12:00
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance ...
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Paid Social Week: Universal Tips for Optimizing Paid Social Campaigns -- SoSo Sazesh // Growth Pilots from 2019-04-15T12:00
Welcome to Paid Social Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about channel selection targeting and performance ...
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Integrating Event Based Location Targeting&Analytics -- Jeff White // Gravy Analytics from 2019-04-12T12:00
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded ...
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Digital Activity vs Real World Event Targeting -- Jeff White // Gravy Analytics from 2019-04-11T12:00
Joining us today is Jeff White, the Founder & CEO of Gravy Analytics, which delivers real world location intelligence to advertisers and brands. Prior to his current role, Jeff also founded ...
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Integrating MarTech Software to Maximize your ROI - Henrik Becker // Net Results from 2019-04-10T12:00
Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a mar...
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A Pro's Guide to Buying MarTech Software - Henrik Becker // Net Results from 2019-04-09T12:00
Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a mar...
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Career Day: From Marketing Pet Care to Entrepreneurship Podcasting - Josh Cary // Hidden Entrepreneur Podcast from 2019-04-08T12:00
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for Career day is Josh Cary, Entrepreneur and Host of ‘Hidden En...
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How to Build Brand-Centric Omni-Channel Marketing Strategy -- Jack Haldrup // Dr Squatch from 2019-04-05T12:00
Joining us today is Jack Haldrup, Founder and CEO at Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Co. is an omni-channel e-commerce brand that sells h...
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Branding for Omni-Channel eCommerce -Jack Haldrup // Dr Squatch from 2019-04-04T12:00
Joining us today is Jack Haldrup, the founder of Dr. Squatch, to talk about branding for omni-channel eCommerce business. Dr Squatch Soap Company is an omnichannel e-commerce brand that sells hi...
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How to Leverage Marketing Survey Data to Create SEO Content -- Eli Schwartz // Survey Monkey from 2019-04-03T12:00
Today we continue our conversation about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO...
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Best Practices for Creating Content Using Marketing Surveys -- Eli Schwartz // Survey Monkey from 2019-04-02T12:00
Today we're talking about a marketing tactic that is both a user engagement and data collection strategy: marketing surveys. Joining us is Eli Schwartz, Director of Growth and SEO at Survey Monk...
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March Update: MarTech Podcast Is One Year Old! from 2019-04-01T12:00
This is our 12th monthly update, which means the MarTech podcast is officially one year old! As a community, you've downloaded this podcast over 120,000 times. Listen
Agile Marketing Week: Building an Agile Marketing Stack - Roland Smart // Pantheon from 2019-03-29T12:00
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your m...
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Agile Marketing Week: How WebOps Promotes Agility - Roland Smart // Pantheon from 2019-03-28T12:00
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your m...
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Agile Marketing Week: Agile Content&Driving Sustainable Growth - Roland Smart // Pantheon from 2019-03-27T12:00
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your m...
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Agile Marketing Week: How to Approach Agile Transformations - Roland Smart // Pantheon from 2019-03-26T12:00
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your m...
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Agile Marketing Week: Applying Agile into the Marketing Operations - Roland Smart // Pantheon from 2019-03-25T12:00
Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your m...
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Facebook Week: Future of FB, IG, Whatsapp&Messenger - Akvile DeFazio // Akvertise from 2019-03-22T12:00
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's ...
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Facebook Week: Analytics&Optimization Strategies for FB Ads - Akvile DeFazio // Akvertise from 2019-03-21T12:00
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's ...
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Facebook Week: Creative Tips&Matching Ad Formats to your Funnel - Akvile DeFazio // Akvertise from 2019-03-20T12:00
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's ...
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Facebook Week: Ad Targeting Methodologies&Hacks for FB - Akvile DeFazio // Akvertise from 2019-03-19T12:00
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's ...
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Facebook Week: Social Media Advertising Landscape - Akvile DeFazio // AKvertise from 2019-03-18T13:00
Welcome to Facebook Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's ...
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Email Week: Isn't email supposed to be dead? - Tracy Sestili // SparkPost from 2019-03-15T12:00
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strate...
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Email Week: How the biggest email sender in the world uses email - Tracy Sestili // SparkPost from 2019-03-14T13:00
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strate...
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Email Week: The Tech Behind Email Deliverability - Tracy Sestili // SparkPost from 2019-03-13T12:00
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strate...
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Email Week: Writing Email that Converts into Business Results - Tracy Sestili // SparkPost from 2019-03-12T12:00
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strate...
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Email Week: The Scope&Size of Email as a Channel -- Tracy Sestili // SparkPost from 2019-03-11T12:00
Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strate...
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Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters from 2019-03-08T13:00
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy ...
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Career Day: Digital Marketing his way from the Jersey Shore to L.A. - Steve Weiss // MuteSix from 2019-03-07T13:00
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Steve Weiss, the founder of MuteSix - a growth...
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Applying Programmatic Ad Buying Tactics to your Marketing Mix - Danny Khatib // Granite Media from 2019-03-06T13:00
Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with sm...
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Understanding the Programmatic Ad Buying Landscape - Danny Khatib // Granite Media from 2019-03-05T13:00
Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with sm...
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Product Spotlight: Marketing Automation Made Easy Course (25% Off Promo Code: martech) // Magnus Unemyr from 2019-03-04T13:00
In today's Product Spotlight episode we get a guided tour of Marketing Automation Made Easy, a course created by our guest Magnus Unemyr. Magnus is Marketing Automation Consultant and Co-Owner a...
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February Update: 100,000 Downloads from 2019-03-01T13:00
In today's monthly review I discuss how we practice what we preach in the marketing of the MarTech Podcast. We're more than halfway through the first quarter of the year and recently hit a key m...
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Career Day: Hacking Your Way to SEO Stardom -- John Shehata // Conde Nast from 2019-02-28T13:00
Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is an SEO specialist turned media mogul, John She...
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Content Strategy, Creation, Distribution&Optimization - Dave Snyder // CopyPress from 2019-02-27T13:00
Joining us today is Dave Snyder, CEO at CopyPress, to continue our conversation about content strategy, creation, distribution and optimization. CopyPress is one of the most trusted content mark...
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ROI Generating Content Marketing Funnels - Dave Snyder // CopyPress from 2019-02-26T13:00
Joining us today is Dave Snyder, the CEO of CopyPress, to talk about ROI-generating content marketing funnels. CopyPress is one of the most trusted content marketplaces online. Prior to his role...
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Product Spotlight: The Truth & Tech Behind Email Deliverability - Amie Durr // SparkPost from 2019-02-25T13:00
In today's Product Spotlight episode we talk with Amie Durr, Vice President of Product Management at SparkPost.
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Product Spotlight: The Truth&Tech Behind Email Deliverability - Amie Durr // SparkPost from 2019-02-25T13:00
In today's Product Spotlight episode we get a guided tour of SparkPost - one of the world’s largest and most complex email, text and cross-channel messaging operations which helps customers brea...
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Telemarketing Week: The future of Your Business Phone - Mark Sullivan // CallRail from 2019-02-22T13:00
Sponsored by CallRail.
This week we're going to dive deep into one of the most underutilized and misunderstood marketing channel...
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Telemarketing Week: Data&Analytics of Clean Telemarketing - Mark Sullivan // CallRail from 2019-02-21T13:00
Sponsored by CallRail.
This week we're going to dive deep into one of the most underutilized and misunderstood marketing channel...
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Telemarketing Week: Operationalizing a Clean Telemarketing Channel - Mark Sullivan // CallRail from 2019-02-20T13:00
Sponsored by CallRail.
This week we're going to dive deep into one of the most underutilized and misunderstood marketing channel...
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Telemarketing Week: Driving Clean Telemarketing Traffic - Mark Sullivan // CallRail from 2019-02-19T13:00
Sponsored by CallRail.
This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Te...
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Telemarketing Week: Why Telemarketing Isn't a Dirty Word - Mark Sullivan // CallRail from 2019-02-18T13:00
This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Market...
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Career Day: Becoming a Forbes 30 under 30 - Jon Chang // IBM&NYU from 2019-02-15T13:00
Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, Global Product Marke...
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B2B Attribution&The Model Behind Customer Acquisition - Scott Vaughan // Integrate from 2019-02-12T13:00
Today is the second part of our conversation with Scott Vaughan, CMO at Integrate, discussing one of the most debated facets of digital marketing: Channel Attribution. Integrate provides enterpr...
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Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate from 2019-02-11T13:00
Joining us today is Scott Vaughan, CMO at Integrate, to discuss one of the most debated facets of digital marketing - channel attribution. Integrate provides enterprise B2B companies with a soft...
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Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting [Rebroadcast] from 2019-02-07T13:00
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a b...
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How To Improve Gender Equality In The MarTech Industry - Christine Mortensen // Spark'd from 2019-02-06T13:00
Today we continue our conversation with Christine Mortensen, Founder of Sprk'd, about the role that gender plays in the MarTech Industry. Sprk’d is a B2B-oriented digital marketing agency that h...
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Women in MarTech Group (AKA: Ben Dances on the 3rd Rail) - Christine Mortensen // Sprk'd from 2019-02-05T13:00
Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency that br...
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Trends in the MarTech Landscape&MarTech Conference Topics - Scott Brinker // Third Door Media from 2019-02-04T13:00
Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarT...
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January Update: More Than 17,000 Downloads&A New Record from 2019-02-01T13:00
In the last month's update, we've described the process for setting annual goals. So far, we have hit the ground running and we've got some big goals ahead of us. We've seen little over 17,000 d...
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Career Day: From Special Olympics Marketing to Agency Revenue Coaching -- Mark Evertz // Pedowitz Group from 2019-01-31T13:00
Sponsored by CallRail.
Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the...
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Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs&Clevenger from 2019-01-30T13:00
Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which i...
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Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs&Clevenger from 2019-01-29T13:00
Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which i...
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CMO Week: Busting Taboos in the Personal Care Industry - Kelly Brezoczky From CMO Coaches from 2019-01-25T13:00
Sponsored by CMO Coaches.
Today, in the final installment of CMO Week on the MarTech Pod, we talk with Kelly Brezoczky, who i...
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CMO Week: The CMO Playbook For Changing Industries - Mike Linton From CMO Coaches from 2019-01-24T13:00
Sponsored by CMO Coaches.
Today we continue our series of conversations with another great CMO to understand how they navigat...
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CMO Week: Becoming the CMO of Facebook - Gary Briggs From CMO Coaches from 2019-01-23T13:00
Sponsored by CMO Coaches.
This week we're talking to five CMOs to understand how they've navigated their way up the corporate...
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CMO Week: Finding The Joy In Marketing Banking, Insurance&Healthcare - Alan Gellman From CMO Coaches from 2019-01-22T13:00
Sponsored by CMO Coaches.
This week we're talking to five CMOs to understand how they navigate their way up the corporate lad...
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CMO Week: From Star Trek To Being Taco Bell's CMO - Kip Knight From CMO Coaches from 2019-01-21T13:00
Sponsored by CMO Coaches.
Joining us today for the first installment of CMO week is Kip Knight, Founder of CMO Coaches, which is a ...
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Career Day: From the Record Industry to a Female MarTech Exec -- Michelle Robbins from 2019-01-17T13:00
Sponsored by CallRail.
Today we're going to discuss the various skills accumulated and lessons learned from a great marketer th...
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Using the TedX platform to distribute ideas -- Marie Incontrera // TedX from 2019-01-16T13:00
Today we're going to discuss how and why the TEDx platform is valuable for the distribution of ideas. Joining us is Marie Incontrera, Founder at Incontrera Consulting, which is a speaker, social...
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The Business of Marketing Ideas -- Marie Incontrera // TedX from 2019-01-15T13:00
Today we're going to discuss the business of marketing ideas with Marie Incontrera, Founder of Incontrera Consulting, which is a speaker, social media, publicity, and TEDx placement consultancy ...
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Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers from 2019-01-14T13:00
Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate...
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Amazon Week: Predictions of the Future of e-Commerce for Amazon -- Adam Weiler // Sunken Stone from 2019-01-11T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the largest and fastest growing channels in ...
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Amazon Week: Advertising Levers On&Off Amazon -- Adam Weiler // Sunken Stone from 2019-01-10T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the largest and fastest growing channels in ...
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Amazon Week: Pricing and Operational Levers -- Adam Weiler // Sunken Stone from 2019-01-09T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the largest and fastest growing channels in ...
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Amazon Week: Store&Product Infrastructure -- Adam Weiler // Sunken Stone from 2019-01-08T13:00
This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses wha...
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Amazon Week: Macro Landscape of Amazon's Marketplace -- Adam Weiler // Sunken Stone from 2019-01-07T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the largest and fastest-growing channels in ...
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Career Day: From Art Curation to CRM Marketing Leadership // April Mullen -- Selligent Marketing Cloud from 2019-01-03T13:00
Sponsored By Knit.
Today we're going to learn about the various skills accumulated and lessons learned from a...
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The Boundaries for Fair Use of Location Data // Apu Kumar -- Location Data from 2019-01-02T13:00
Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real wor...
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Applications of Device Location for Marketing // Apu Kumar -- Location Data from 2019-01-01T13:00
Today we're going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real wor...
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December Update: Seeing the Big Picture from 2018-12-31T13:00
Today we take a step back to see the big picture and how I think about my system for goal setting and evaluation, specifically as it relates to owning a small business. The end of the year is a ...
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Voice Search Week: The Future Of Voice Search // Courtney Cox Wakefield from 2018-12-21T13:00
Sponsored By Knit.
Welcome to day five of our deep dive into one of the fastest rising technologies that's im...
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Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield from 2018-12-20T13:00
Sponsored By Knit.
Welcome to day four of our deep dive into one of the fastest rising technologies that's im...
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Voice Search Week: Voice's impact on SEO&Content Marketing // Courtney Cox Wakefield from 2018-12-19T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the fastest rising technologies that's impac...
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Voice Search Week: Amazon, Apple, or Google... Who Wins? // Courtney Cox Wakefield from 2018-12-18T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the fastest rising technologies that's impac...
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Voice Search Week: Voice Search Industry Landscape // Courtney Cox Wakefield from 2018-12-17T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the fastest rising technologies that's impac...
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Community Week: Keeping your community on your side -- Rachel Makool // GoDaddy from 2018-12-14T13:00
Sponsored By Knit.
This is the final episode of our deep dive into one of the most important yet overlooked c...
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Community Week: Driving Community Engagment -- Rachel Makool // GoDaddy from 2018-12-13T13:00
Sponsored By Knit.
Today is the fourth episode of our deep dive into one of the most important yet overlooked...
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Community Week: Driving Community Engagment -- Rachel Makool // GoDaddy from 2018-12-13T13:00
This week we discuss the value of community for marketers and what you need to know to build, grow, and engage a community centered around your brand with Rachel Makool of GoDaddy.
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Community Week: Building Community from the Ground Up -- Rachel Makool // GoDaddy from 2018-12-12T13:00
Sponsored By Knit.
Today is the third episode of our deep dive into one of the most important yet overlooked ...
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Community Week: Infrastructure for building scalable communities -- Rachel Makool // GoDaddy from 2018-12-11T13:00
Sponsored By Knit.
This week we're doing a deep dive into one of the most important yet overlooked channels o...
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Community Week: Value of Community for Marketers -- Rachel Makool // GoDaddy from 2018-12-10T13:00
Sponsored By Knit.
This week we're going to do a deep dive into one of the most important yet overlooked chan...
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Integrated Digital Marketing Data into Offline Businesses // John Rougeux -- Skyfii from 2018-12-06T13:00
Sponsored By Knit.
Today we're going to discuss how digital marketing practices are being integrated into bri...
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How Brick&Mortar Compete with Online Brands // John Rougeux -- Skyfii from 2018-12-05T13:00
Sponsored By Knit.
Today we're going to discuss how digital marketing practices are being integrated into bri...
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Career Day: Chief MarTech Scott Brinker Hubspot VP of Platform from 2018-12-04T13:00
Today is a special day for the MarTech podcast. Instead of focusing on a single channel of marketing, we're going to do a deep dive into the career of a marketer with a tremendous amount of expe...
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November Update: 50k downloads @ $0.20 / DL from 2018-12-03T13:00
Sponsored By Knit.
In last month's update, we had the chance to celebrate reaching the 10,000 downloads per m...
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Career Day: Marketing Operations -- Jeff Shearer from 2018-11-29T13:00
Sponsored By Knit.
Today we're going to learn about the skills accumulated and lessons learned from a great m...
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Making the Most of a Podcast Guesting Appearance -- Jeremy Ryan Slate // Command Your Brand from 2018-11-28T13:00
Sponsored By Knit.
Today we discuss how to build your brand and leverage the power of people's audiences thro...
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How to Get on Top-Tier Podcasts -- Jeremy Ryan Slate // Command Your Brand from 2018-11-27T13:00
Sponsored By Knit.
Today we discuss how to build your brand and leverage the power of people's audiences thro...
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Building a Worldwide Go-To-Market Strategy -- Francis Bea // 11 International from 2018-11-21T13:00
Sponsored By Knit.
Today we continue discussing how emerging technologies and manufacturing companies based i...
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Why is marketing in China different than the US -- Francis Bea // 11 International from 2018-11-20T13:00
Sponsored By Knit.
Today we discuss how emerging technologies and manufacturing companies based in China are ...
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Career Day: Patrick Moran // Spotify from 2018-11-19T13:00
In this episode, we talk with Patrick Moran, who is a Global Head of Growth Marketing atSpotify. Tune in and learn about the skills that this great marketer accumulat...
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Instagram Week: Paid vs Social vs Influencer // Colton Bollinger -- Jumper Media from 2018-11-16T13:00
Sponsored By Knit.
This week we're diving into one of the biggest and fastest growing channels in both paid a...
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Instagram Week: Increasing Content Reach&Engagement // Colton Bollinger -- Jumper Media from 2018-11-15T13:00
Sponsored By Knit.
This week we're diving into one of the biggest and fastest growing channels in both paid a...
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Instagram Week: Creating Content that Resonates // Colton Bollinger -- Jumper Media from 2018-11-14T13:00
Sponsored By Knit.
This week we're diving into one of the biggest and fastest growing channels in both paid a...
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Instagram Week: Content Publishing Tools&Features // Colton Bollinger -- Jumper Media from 2018-11-13T13:00
Sponsored By Knit.
This week we're diving into one of the biggest and fastest growing channels in both paid a...
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Instagram Week: Insta Platform Landscape // Colton Bollinger -- Jumper Media from 2018-11-12T13:00
Sponsored By Knit.
This week we're going to do a deep dive into one of the biggest and fastest growing channe...
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Career Day: Hiten Shah -- Product Habits from 2018-11-08T13:00
Sponsored By Knit.
Today we're going to learn about the skills accumulated and lessons learned from a great m...
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Using Influencers to Boost your Reputation -- Joe Sinkwitz // / Intellifluence from 2018-11-07T13:00
Sponsored By Knit.
Today we continue our discussion on how to leverage influencers and reviews to boost the v...
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Reviews&Reputation Management -- Joe Sinkwitz // / Intellifluence from 2018-11-06T13:00
Sponsored By Knit.
Today we discuss leveraging influencers and reviews to boost the visibility and credibilit...
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MarTech Pod Hits 10,000 Downloads Per Month [October Update] from 2018-11-02T12:00
Last month The MarTech Pod reached a milestone that we set out to achieve on day one: to hit 10,000 downloads in one month. I consider this to be one of the biggest achievements of my career and...
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Career Day: Poker Player Turned eComm Apparel Marketer // Michael Grasewicz -- TAFT Clothing from 2018-11-01T12:00
Today we're going to learn about some of the skills accumulated and the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Michael Gra...
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Influencer Week: Tracking&Evaluating PR lift -- JustReachOut // Dmitry Dragilev from 2018-10-26T12:00
Sponsored By Knit. Click to get your free consultation today. Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day ...
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Influencer Week: Content Strategies That Maximize Impact JustReachOut // Dmitry Dragilev from 2018-10-25T12:00
Sponsored By Knit. Click to get your free consultation today. Today is part 4 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day ...
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Influencer Week: Outreach Hacks That Work -- JustReachOut // Dmitry Dragilev from 2018-10-24T12:00
Sponsored By Knit. Click to get your free consultation today. Today is part 3 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day ...
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Influencer Week: How to find influencers (JustReachOut // Dmitry Dragilev) from 2018-10-23T12:00
Sponsored By Knit. Click to get your free consultation today. Today is part 2 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day ...
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Influencer Week: PR 101 in a MarTech World JustReachOut // Dmitry Dragilev from 2018-10-22T12:00
Sponsored By Knit. Click to get your free consultation today. This week we're doing a deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day...
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Analytics Week: Data Ownership&Outsourcing (Jenn Sturgill // Analytics Angels) from 2018-10-19T12:00
Sponsored By Knit. Click to get your free consultation today. Today is the final day of Analytics Week, where we take a deep dive into a subject that's critically important to marketers in every in...
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Analytics Week: Data Processing&Visualization (Jenn Sturgill // Analytics Angels) from 2018-10-18T12:00
Sponsored By Knit. Click to get your free consultation today. Today is day four of our deep dive into a subject that's critically important to marketers in every industry, business, and channel of ...
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Analytics Week: Data Cleanliness (Jenn Sturgill // Analytics Angels) from 2018-10-17T12:00
Sponsored By Knit. Click to get your free consultation today. Today we're continuing our deep dive into a subject that's critically important to marketers in every industry, business, and channel o...
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Analytics Week: Data Capture&Storage (Jenn Sturgill // Analytics Angels) from 2018-10-16T12:00
Sponsored By Knit. Click to get your free consultation today. This week we're taking a deep dive into a subject that's critically important to marketers in every industry, business, and channel of ...
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Analytics Week: Analytics Infrastructure (Jenn Sturgill // Analytics Angels) from 2018-10-15T12:00
Sponsored By Knit. Click to get your free consultation today. Each day this week we're going to publish an episode that covers how you can better capture, manage, and understand your business using...
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Career Day: From Engineer to Marketing Consultant -- Michael Lukich (Booz Allen Hamilton) from 2018-10-11T12:00
Sponsored By Knit. Click to get your free consultation today. Welcome to Career Day on the MarTech Podcast. Today we're going to learn about the journey of a great marketer who started his career a...
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Monetization for YouTube&other Content Businesses -- Ben Grubbs // Next10 Ventures from 2018-10-10T12:00
Sponsored By Knit. Click to get your free consultation today. Today we continue our conversation about the evolution of the content creator ecosystem with Benjamin Grubbs, Founder/CEO of Next 10 Ve...
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Evolution of the Content Creators Ecosystem -- Ben Grubbs // Next10 Ventures from 2018-10-09T12:00
Sponsored By Knit. Get your free consultation today! Today we're going to talk about the ecosystem for content creators and how it's evolving. Joining us is Benjamin Grubbs, who's the founder of Ne...
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September Update of the MarTech Podcast // Benjamin Shapiro from 2018-10-04T12:00
Today we recap the evolution of the MarTech Podcast over the past six months and review how we're tracking toward the goals we set for ourselves. We discuss the areas of scaling our audience, lower...
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Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency) from 2018-10-03T12:00
In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most peop...
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Technology enabled PR Strategies // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency) from 2018-10-03T12:00
In this episode, we continue discussing Public Relations with Lindsay Stuart, Vice President of Business Intelligence at Max Borges Agency, a consumer technology-focused PR firm. Although most peop...
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Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency) from 2018-10-02T12:00
Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intellig...
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Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency) from 2018-10-02T12:00
Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intellig...
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Artificial Intelligence Week Part 5 -- Daniel Faggella (Emerj) from 2018-09-28T12:00
Today we continue AI Week with Part 5 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the ...
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Artificial Intelligence Week Part 4 -- Daniel Faggella (Emerj) from 2018-09-27T12:00
Today we continue AI Week with Part 4 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the ...
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Artificial Intelligence Week Part 3 -- Daniel Faggella (Emerj) from 2018-09-26T12:00
Today we continue AI Week with Part 3 of our conversation with Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is a content network and research firm that owns the ...
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Artificial Intelligence Week Part 2 -- Daniel Faggella (Emerj) from 2018-09-25T12:00
Today is the second day of AI Week with our guest Dan Faggella, who's the Founder and CEO at Emerj (formerly TechEmergence). Emerj is an artificial intelligence market research and media platform t...
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Artificial Intelligence Week Part 1 -- Daniel Faggella (Emerj) from 2018-09-24T12:00
This week we're focusing on a subject that's both the present and future of marketing: machine learning and artificial intelligence. Each day this week we're going to publish an episode that covers...
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Stu Fisher -- Applying Agile Processes in Marketing from 2018-09-19T12:00
Today we're going to continue our conversation about a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's t...
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Stu Fisher -- Applying Agile Processes in Marketing from 2018-09-19T12:00
Today we're going to continue our conversation about a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who's t...
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Stu Fisher -- What is Agile and how does it work? from 2018-09-18T12:00
Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder...
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Stu Fisher -- What is Agile and how does it work? from 2018-09-18T12:00
Today we're going to talk to an expert in a methodology that's increasingly being adopted by technology-driven marketing organizations: Agile Processes. Joining us is Stu Fisher, who is the Founder...
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How Blockchains Are Keeping Content Buyers Safe // Stan Khlevner -- Airzus from 2018-09-12T12:00
Today we continue our conversation with Stan Khlevner, founder of Airzus, a compliant aerial media and services marketplace that utilizes blockchain smart contracts. Airzus combines three of the ho...
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Drone Media's Rise&Regulation // Stan Khlevner -- Airzus from 2018-09-11T12:00
Today we're going to talk to a startup founder who has managed to bring together three of the hottest topics in technology and marketing: drones, media, and blockchains. Joining us is Stan Khlevner...
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Privacy Week: Repercussions for Breaking Privacy Laws // Kasey Chappelle -- GoCardless from 2018-09-10T12:00
Joining us for our final episode of Privacy Week is Kasey Chappelle, who's a world-renowned online privacy advocate and Data Protection Officer for GoCardless. So far this week, Kasey has walked us...
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Privacy Week: Online Advertising Guidelines // Kasey Chappelle -- GoCardless from 2018-09-07T12:00
Joining us for the fourth episode of Privacy Week is Kasey Chappelle, who is a world-renowned online privacy advocate and the Data Protection Officer for GoCardless. So far this week Kasey has walk...
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Privacy Week: Email Marketing for B2B&B2C // Kasey Chappelle -- GoCardless from 2018-09-06T12:00
Today we continue our conversation with world-renowned privacy expert, Kasey Chappelle. Kasey is a dedicated privacy advocate and the Data Protection Officer for GoCardless. Yesterday, Kasey talked...
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Privacy Week: Data Capture&Storage // Kasey Chappelle -- GoCardless from 2018-09-05T12:00
Today we continue our week-long deep dive into a subject that's critically important to marketers in every industry, in every business, and in every channel of marketing: privacy. Joining us for Pr...
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Privacy Week: Basic Guidelines&GDPR Overview // Kasey Chappelle -- GoCardless from 2018-09-04T12:00
This week we're going to start a deep dive into the subject of data privacy and cover the rules for capturing and using customer data. Joining us today is world renowned privacy expert, Kasey Chapp...
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50 Podcasts: MarTech Podcast Learning&Progress [Month 5 Update] from 2018-08-31T12:00
Today, Benjamin gives us the five-month MarTech Podcast Update and outlines how he practices what he preaches in the marketing of this show. He starts by recapping the goals for this quarter (scali...
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Integrating Artificial Intelligence Tech into Marketing -- Magnus Unemyr from 2018-08-29T12:00
Today we continue our conversation about a topic that is the future of digital marketing: artificial intelligence. Joining us is Magnus Unemyr, who is a marketing automation consultant and the auth...
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Practical Applications of Marketing Automation -- Magnus Unemyr from 2018-08-28T12:00
Today we're going to talk about an exciting topic that will likely shape the future of digital marketing. Joining us is Magnus Unemyr, who is a marketing automation consultant and the author of Dat...
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Social B2B Selling with LinkedIn // Logan Lyles -- Sweetfish Media from 2018-08-22T12:00
Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production ...
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Repurposing Content to Boost B2B Awareness // Logan Lyles -- Sweetfish Media from 2018-08-21T12:00
This week we're going to talk about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, an enterprise podcasting production ag...
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Career Day: From CPG to Tech Startups-- Jeffrey Ouyang (Zumper) from 2018-08-16T12:00
Today we're going to discuss career development in marketing and technology with Jeffrey Ouyang, who is the manager of paid acquisition at Zumper, a real estate rental search engine. Prior to worki...
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Building a Toolkit for MarTech Consulting -- Liston Witherill (Liston.io) from 2018-08-15T12:00
Today we're going to continue our conversation with Liston Witherill, who's the creator of the 60 Day Sales Plan and the host of the Liston.io Podcast. In this episode, Liston’s going to share some...
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How Marketers Can Sell Expertise with Confidence -- Liston Witherill (Liston.io) from 2018-08-14T12:00
This week we're talking with Liston Witherill, who is a sales trainer and coach for consultants. Liston is the founder of Liston.io, which helps consultants sell with confidence, win their dream cl...
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Career Day: Will Wong // VP of Marketing at Disney Streaming Services from 2018-08-10T12:00
With us today is Will Wong, the VP of marketing for Disney streaming services. Prior to his current role, Will has worked as a growth marketer for the likes of eBay, Etsy, Twitch, Dropbox. He also ...
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Tips From a Podcaster Who Gets +50K Downloads Per Episode -- Michael Green (Unfold Productions) from 2018-08-08T12:00
Today we continue our conversation with Michael Green of Unfold Productions, an audio and visual digital media shop that specializes in identifying and rapidly building digital communities through ...
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Why the Smartest Guy In the Room Made a Podcast -- Michael Green (Unfold Productions) from 2018-08-07T12:00
This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions ...
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Differences Between AMZN, GOOG,&FB in Product Search -- Nii Ahene (CPC Strategy) from 2018-08-02T12:00
In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service bu...
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Differences Between AMZN, GOOG, & FB in Product Search -- Nii Ahene (CPC Strategy) from 2018-08-02T12:00
In part 1 of our conversation with Nii Ahene, Co-Founder and COO of CPC Strategy, Nii gave us an overview of the trends of the ecommerce industry and how he ended up running an ecommerce service bu...
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How Product Search Ate Product Comparison's Lunch -- Nii Ahene (CPC Strategy) from 2018-08-01T12:00
Today we’re going to hear from an e-commerce and product search expert, Nii Ahene. Nii is the Co-Founder and COO of CPC Strategy, an agency that helps companies like Reef Sandals, Invicta Watches, ...
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Reaching 10K Downloads (July 2018 Update) from 2018-07-30T12:00
Today, Benjamin Shapiro gives us the July 2018 MarTech Podcast update, which marks the fourth month of the show. Benjamin reveals the data behind the show's growth and details his third-quarter goa...
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Building a Tech Stack for Omni-Channel eCommerce // Ben Hebert (Natural Stacks) from 2018-07-25T12:00
Today we continue our conversation with a multichannel e-commerce expert, Ben Hebert, co-founder of Natural Stacks. Natural Stacks is a nutritional products brand that utilizes open source formulas...
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Perfecting An Omni-Channel eCommerce Strategy // Ben Hebert (Natural Stacks) from 2018-07-24T12:00
This week we're going to talk about the growing complexity of managing a multichannel e-commerce brand. With us today is Ben Hebert, co-founder of Natural Stacks, a nutritional products brand deliv...
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CRO Case Study: Going From Site Visitor to Customer -- Justin Christianson // Conversion Fanatics from 2018-07-18T12:00
Today we're going to work through a case study with Justin Christianson, co-founder of Conversion Fanatics, a conversion rate optimization agency that works with the likes of Hertz, PayPal and Burt...
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How to Podcast Week: Outsourcing Production -- Carey Green // Podcast Fast Track from 2018-07-13T12:00
Today we're finishing our conversation with Carey Green of Podcast Fast Track on the topic of outsourcing your podcast production. If you're new to podcasting or if you're an experienced podcaster,...
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How to Podcast Week: Monetization -- Carey Green // Podcast Fast Track from 2018-07-12T12:00
Today's episode is the fourth installment of our conversation with Carey Green of Podcast Fast Track. In the previous episodes, Carey walked us through how he got involved in podcasting and gave us...
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How to Podcast Week: Growth&Timelines -- Carey Green // Podcast Fast Track from 2018-07-11T12:00
In today's episode, we're going to continue our conversation about podcasting with Podcast Fast Track founder, Carey Green. In the last two episodes, we've talked about the growth of the podcast in...
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How to Podcast Week: Content Creation -- Carey Green // Podcast Fast Track from 2018-07-10T14:08:19
Today, we continue our conversation with Carey Green from Podcast Fast Track. In our last episode, Carey talked to us a little bit about his experience in podcasting and how the podcasting medium i...
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How to Podcast Week: The Industry -- Carey Green // Podcast Fast Track from 2018-07-09T12:00
This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts...
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Going From 0 to 5,000 Downloads In 3 Months (June Update) from 2018-07-03T12:00
In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we'...
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Creating an Effective Organic Growth Strategy (Jordan Koene -- Searchmetrics) from 2018-06-26T12:00
In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-re...
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Selling New Products on Amazon (Case Study) -- Adam Weiler // Sunken Stone (Part 2) from 2018-06-21T12:00
Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam wal...
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How Amazon Took Over the eCommerce World -- Adam Weiler // Sunken Stone (Part 1) from 2018-06-20T12:00
Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Ma...
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Marketing to Millennial: Snapchat, Instagram&Beyond (Part 2) -- Kate Talbot // Talbot Consulting from 2018-06-13T12:00
Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Sna...
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Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting from 2018-06-13T12:00
Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Sna...
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Marketing to Millennials: Snapchat, Instagram&Beyond (Part 1) -- Kate Talbot // Talbot Consulting from 2018-06-12T12:00
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a b...
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Using Direct Mail to Reach Consumers at Home&Work (Part 2) -- Mike Gunderson // Gunderson Direct from 2018-06-06T12:00
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct...
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Using Direct Mail to Reach Consumers at Home&Work (Part 1) -- Mike Gunderson // Gunderson Direct from 2018-06-05T12:00
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunders...
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How We Beat Our Podcast Download Goal by 50% (Month 2 Update) from 2018-06-01T13:00
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll...
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The Differences Between Growth&Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth from 2018-05-29T09:00
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his mar...
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The Differences Between Growth&Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth from 2018-05-28T09:00
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consult...
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Effective B2B Marketing Channels, Segments,&Strategies -- (Part 2) Doug Bell // Searchmetrics from 2018-05-24T09:00
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his app...
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Effective B2B Marketing Channels, Segments,&Strategies -- (Part 1) Doug Bell // Searchmetrics from 2018-05-23T09:00
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his prev...
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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation,&Lead Nurturing (Part 2) -- Erik Huberman // Hawke Media) from 2018-05-16T09:00
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expec...
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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation,&Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media) from 2018-05-15T09:00
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-p...
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eCommerce Secrets that Get Paid Social Ads to Perform (Part 2) -- Timothy Brown // Huckberry from 2018-05-10T09:00
This episode is the second part of our conversation with Timothy Brown, Paid Customer Acquisition Lead at Huckberry. Today, Tim is going to give walk us through what it takes to launch, evaluate an...
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eCommerce Secrets that Get Paid Social Ads to Perform (Part 1) -- Timothy Brown // Huckberry from 2018-05-09T09:00
Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gon...
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Brand Integration, Product Placement&Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group from 2018-05-04T09:00
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of...
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Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group from 2018-05-04T09:00
Today we’re going to hear part 2 of our interview with Greg Isaacs. Greg is Brand Entegration expert and the Chief Product and Marketing Officer at the Branded Entertainment Network. In part one of...
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Brand Integration, Product Placement&Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group from 2018-05-03T09:00
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organiza...
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Brand Integration, Product Placement & Influencer Marketing (Part 1) -- Greg Isaacs // BEN Group from 2018-05-03T09:00
Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organiza...
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How fast can a podcast grow in 1 month? (MarTech Podcast Update) from 2018-04-27T09:00
Today your host, Benjamin Shapiro, is giving us an exclusive update on how the MarTech podcast has been growing over the last month. He'll outline some of the ideas we've heard from our guests and ...
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Monetizing Your Content thru Video Advertising (Brian Bennett // Egami.tv) from 2018-04-23T09:00
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon vall...
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Monetizing Your Content thru Video Advertising (Brian Bennett // Egami.tv) from 2018-04-23T09:00
Today we’re going to hear from Brian Bennett, an expert in video advertising. Brian has a really interesting background - he’s charted and uncommon path, going from surf and ski bum to silicon vall...
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Build Awareness thru Self-Service Podcast Advertising (Kris Smith // Knit Audio) from 2018-04-17T09:00
As consumers continue to shift their listening behaviors from terrestrial radio to streaming content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith,...
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Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium) from 2018-04-09T10:00
Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most signif...
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Using Content&SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) from 2018-03-29T17:00:38
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this...
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Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) from 2018-03-29T17:00:38
Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic traffic. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this...
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Welcome to the Martech Podcast from 2018-03-16T18:41:29
Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are goi...
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