Digital vs the human of ABM -- Jon Miller // Demandbase - a podcast by benjshap LLC
from 2020-12-11T13:00
::
::
In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy. Show Notes
Connect With:
- Jon Miller: Email // Newsletter // Twitter
- The MarTech Podcast: Email // Newsletter // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Further episodes of MarTech Podcast ™ // Marketing + Technology = Business Growth
Further podcasts by benjshap LLC
Website of benjshap LLC