Digital vs the human of ABM -- Jon Miller // Demandbase - a podcast by benjshap LLC

from 2020-12-11T13:00

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In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy.  Show Notes


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