Go-to-Market Strategies for Hill City: Gap Inc's Men's Apparel Brand -- Eric Toda - a podcast by benjshap LLC
from 2019-06-18T12:00
Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. He's currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. Yesterday we talked about branding Hill City, and today Eric walks us through his go-to-market strategies for launching Hill City. Show Notes
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