Replacing Cookies With Empathy-Based Personas -- Emily Lyman // Branch&Bramble - a podcast by benjshap LLC
from 2023-08-15T12:00
Emily Lyman, CEO of Branch & Bramble, explores the topic of marketing for lifestyle brands. As cookies make their departure, empathy-based personas are emerging as a compelling alternative for businesses to track consumer behavior. This approach provides valuable insights into the emotional drivers behind customer decision-making and fosters stronger connections between brands and their target audience. Today, Emily discusses how you can replace cookies with empathy-based personas. Show Notes
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- Benjamin Shapiro: Website // LinkedIn // Twitter
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