You Don't Need A Story? - a podcast by APV

In today's episode of mastering video marketing from the team at APV, Creative Director Thomas J Elliott is going to share with you a story about an amusing myth busting video he watched recently about how your video doesn't need a story...  Sound too meta for your morning?  Don't worry it isn't, but it probably will make you think on a much deeper level about what a story actually is and what a story isn't and most importantly how stories are an essential construct in retaining valuable information gleaned from visual storytelling.

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