10: Essential Landing Page Insights - a podcast by Rob Drummond

How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss:

• Why 'ugly' landing pages can sometimes convert best


• Whether to create pages in a page builder, or just use your existing website


• Why there isn't a single best landing page format


• What landing pages to use for remarketing traffic


• How to create synergy between ad and landing page


• Core principles for landing page design


• How to monitor and improve page load time (and why this matters)


• The landing page mistake that gives Rob 'red mist' rage

Further episodes of Maze Marketing Podcast

Further podcasts by Rob Drummond

Website of Rob Drummond