Podcasts by Maze Marketing Podcast

040 The Market Journey Path (feat. Ryan Baker) from 2020-12-04T16:44:40

In this episode we talk to Ryan Baker about 'The Market Journey Path'. 

Listen now to learn:

• What is 'The Market Journey Path'?
• Why we need to consider our cu...
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39: Conversion Rate Optimisation - Part 2 (feat. Chris Dayley) from 2020-11-09T16:27:47

In our last conversation with Chris (episode 37) we only scratched the surface of Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid adve...

38: Managing Google Ads for Lead Generation (feat. George Krahn) from 2020-10-14T12:35:55

There are more PPC agencies around than ever before. You'll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it's...

37: Conversion Rate Optimisation - Part 1 (feat. Chris Dayley) from 2020-09-10T09:57:15

In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid adve...

036 The True Impact of Page Load Speed on Paid Ads (feat. Dan Wilkinson) from 2020-08-19T15:33:16

Page speed has been a big thing in SEO for a long time. But many people don’t realise that page speed is very important for paid advertising too.

Dan Wilkinson started work as an AdWords ...

35: The Professional Approach To LinkedIn Ads (feat. AJ Wilcox) from 2020-07-19T09:37:56

When we talk to people about LinkedIn ads, we usually hear objections such as:

“Do they really work?” (Yes)

“Aren’t they expensive?” (Cost per qualified lead can b...

34: Behavioural Engagement Nurture Sequences (feat. Roland Eva) from 2020-03-31T21:16:26

We're all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts?

One approach is to use something called a 'Behaviou...

33: 12 Effective Lead Magnets (feat. James Daniel) from 2020-02-16T12:28:43

Offering a 'lead magnet' - an incentive for people subscribing to your email list, is a key ingredient in growing your audience.

The trouble is, most lead magnets don't work as well as th...

32: How to write a truly great book (feat. Vicky Fraser) from 2020-01-27T15:03:33

Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now t...

31: Social Proof That Sells (feat. Justin DeMers) from 2020-01-09T21:06:57

Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy - and fail to reveal the true value you provide.

Justin DeMers has a different...

30: How to Self Publish a Successful Business Book (feat. Mark Beaumont-Thomas) from 2020-01-01T16:09:19

If you sell based on trust and DON'T have a book, it's time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen...

29: Optimising Your LinkedIn Profile (feat. Ted Prodromou) from 2019-11-25T16:04:34

If like Rob, you're sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For...

28: Press Release Success Secrets (feat. Neil Anderson) from 2019-10-06T20:13:02

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

• The ...
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27: Remarketing with Google Analytics from 2019-09-15T19:10:58

Google Analytics allows you to sharpen your remarketing strategy. And best of all, it's free! Listen now to learn:

• What remarketing capabilities you get in Google Analytics (beyond...
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26: Marketing Automation Done Right, feat. Chris Davis from 2019-09-05T09:47:56

Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Li...

25: Facebook & Instagram Insights (feat. Paul Fairbrother - AdEspresso) from 2019-08-08T11:49:45

Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist.  

Paul used to be a social media manager, and noticed that all the paid channel...

24: Email Marketing Systems Uncovered from 2019-07-25T13:06:34

Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best?

In this episode, Rob and Jonathan discuss the right questio...

23: Holistic Marketing (feat. Ben Hunt) from 2019-07-01T19:25:09

In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, "Save the pixel" and "Web design is dead".

Ben shares a sne...

22: Google Remarketing Shenanigans from 2019-06-21T10:53:22

You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those...

21: Email marketing myths debunked (feat. Josh Earl) from 2019-06-13T14:40:31

In this episode we're debunking some of the most common myths surrounding email marketing. 

Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tell...

20: The Marketing Tools We Use from 2019-06-06T14:50:40

In this episode, we discuss nine marketing tools that we think you should pay attention to.  

If you're confused about which marketing tools to use, we'll help you get started. ...

19: Paradigm Shift Ad Writing (feat. Chad Prince) from 2019-05-31T16:10:38

I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We ...

18: Remarketing Lists for Search Ads from 2019-05-24T13:52:57

In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally ...

17: 'The Dirt' on hiring a Google Ads agency from 2019-05-17T11:05:11

We all need help with Google Ads from time to time. It's a big system, and nobody can specialise in all of it.

The problem is, getting help from a consultant or agency is fraught with ris...

16: Levels of Buyer Awareness from 2019-05-02T10:23:48

Building a remarketing maze isn't right for everyone. So what is the use case? And should you begin on Google, Facebook... or somewhere else?

The answer comes down to your buyer's Listen

15: Automated Webinars (feat. Damian Qualter) from 2019-04-25T10:34:21

Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate 'quick fix'. Supposedly all you need to do is record a webinar, automate i...

14: How to better understand your customers (feat. Luke Szyrmer) from 2019-04-19T09:00

All the profits in your business come from one single source: your customers. No matter how much you know about marketing, you HAVE to understand your customers and what makes t...

13: Facebook Conversion Tracking Explained from 2019-04-12T10:11:16

In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you're spending decent money on Facebook ads, this is a topic you need ...

12: The 80/20 Principle of Ad Testing from 2019-04-05T10:23:22

The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including yo...