13: Facebook Conversion Tracking Explained - a podcast by Rob Drummond

In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you're spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn:

• The essentials of Facebook conversion tracking


• The relationship between the global site pixel, custom conversions, and custom events


• What goes in under the hood


• Why tracking can fail


• Why the number of 'leads' Facebook is reporting might not reflect your true number of leads


• The difference between events and conversions


• Why these problems are nothing new! 

Further episodes of Maze Marketing Podcast

Further podcasts by Rob Drummond

Website of Rob Drummond