15: Automated Webinars (feat. Damian Qualter) - a podcast by Rob Drummond

Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate 'quick fix'. Supposedly all you need to do is record a webinar, automate it, and watch the money roll in... 

What would possibly go wrong?

Quite a lot, actually. On this episode, webinar expert Damian Qualter explains:

• Why run a webinar instead of sending people to a video


• How to run automated webinars ethically


• Why you should always run a live webinar first


• How long your webinar should be - and where to place your pitch


• How to decide on your webinar topic


• What to offer on your webinar, and at what price


• Webinar metrics to look at


• Whether to run webinars for warm or cold audiences


• How to deal with no-shows


• Why email alone isn't enough as a webinar follow-up strategy

Damian's webinar resource guide (mentioned at the end) is available at http://utm.io/ueTC. Damian's website is www.damianqualter.com.

Further episodes of Maze Marketing Podcast

Further podcasts by Rob Drummond

Website of Rob Drummond