23: Holistic Marketing (feat. Ben Hunt) - a podcast by Rob Drummond

In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, "Save the pixel" and "Web design is dead".

Ben shares a sneak peek at a new concept he's developing, called Holistic Marketing. If you sell based on expertise and are tired of the marketing funnel analogy, holistic marketing may be a more robust, ethical way to build your business.

In their discussion of Holistic Marketing, they cover...

• Why web design is more marketing than creative design


• How you 'find your space' and 'find your place in time'


• How to create different ways for people to access what you're offering and why this is important


• Why you should be as generous as you can with your content


• Why you shouldn't simply choose a niche. You must be that niche.


• Getting paid for who you are not what you do


• The power of interviews for generating content


• Looking to the past and the future for content ideas, but inhabiting the present

Link

All Ben's books are available for free on his website, http://benhunt.com/books/.

Further episodes of Maze Marketing Podcast

Further podcasts by Rob Drummond

Website of Rob Drummond