28: Press Release Success Secrets (feat. Neil Anderson) - a podcast by Rob Drummond

In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn:

• The key ingredients of a press release


• How to grab attention so your press release is actually used


• How the internet has changed press released


• What impact press releases can have on SEO (organic search listings)


• How to identify the right story


• When to use a press release, and when to run an ad


• What structure to start with


• How long a press release takes to produce, and how much it might cost


• How to expand your PR effectiveness with remarketing

Neil's website is http://www.neilandersonmedia.com/

Further episodes of Maze Marketing Podcast

Further podcasts by Rob Drummond

Website of Rob Drummond