31: Social Proof That Sells (feat. Justin DeMers) - a podcast by Rob Drummond

Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy - and fail to reveal the true value you provide.

Justin DeMers has a different approach to testimonials. Listen now to learn:

• Why your customers have stories your potential customers NEED to hear


• Why a "success story" won't do you much good


• Why the universal thread in any successful story is conflict


• Why perfect testimonials can attract bad clients


• How to ask for great testimonials without feeling awkward


• How to guide your customer through the testimonial


• When to ask for testimonials (not necessarily the end!)


• How to pull customer objections into your testimonials


• Why you should capture your own testimonials


• What format to capture your testimonials in


• What formats to publish in - and why video is king

You can sign up for Justin's workshops at socialproofclub.com.

Further episodes of Maze Marketing Podcast

Further podcasts by Rob Drummond

Website of Rob Drummond