32: How to write a truly great book (feat. Vicky Fraser) - a podcast by Rob Drummond

Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:

• Why most business books are dull


• How to decide the scope of the book


• Why your book should be a delight to read


• Where to start your planning


• Why the 'big idea' for your book will often emerge over time


• Whether to write your own book... or hire a ghost writer


• Why work with at least one writing accountability partner


• How to plan and protect your writing time


• Why to strictly separate writing and editing


• Why to keep one person in mind when you're writing


• Why your stories and anecdotes don't have to be strictly true


• How to test your stories before including them in your book


• How to reuse and re-purpose content when writing your book


• How to promote your book once it's written (and why to start this NOW)


• How to come up with your book title


• When to write the back blurb (hint: not as you're about to publish the book!)

Learn more about Vicky's work and grab her book at www.moxiebooks.co.uk.

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