35: The Professional Approach To LinkedIn Ads (feat. AJ Wilcox) - a podcast by Rob Drummond

When we talk to people about LinkedIn ads, we usually hear objections such as:

“Do they really work?” (Yes)

“Aren’t they expensive?” (Cost per qualified lead can be low)

It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:

• What ad format to run with 95% of the time


• Whether to use single image or single video ads


• Whether to write long or short copy ads


• Why people go to LinkedIn, and how they respond to ads


• How we now have engagement retargeting on LinkedIn :-) :-) :-)


• Why the targeting options on LinkedIn are essential for B2B marketing


• What customer lifetime value you need to run LinkedIn ads profitably


• What kinds of offers work on LinkedIn (i.e. what to say in your LinkedIn ads)


• How to get very senior people to respond to your ads


• How long to run an offer before changing it


• What is a reasonable testing budget for new LinkedIn advertisers


• What’s the lowest budget you can spend to still see results


• How to complement your paid LinkedIn efforts with organic networking


• The breakdown between mobile and desktop impressions


• The two biggest mistakes people make (i.e. how to avoid the ‘LinkedIn Stupidity Tax’)


• How many ads to test at any time

AJ’s website: www.b2linked.com

AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist

AJ’s course: The LinkedIn learning course on LinkedIn Advertising (free for LinkedIn premium members)

AJ’s podcast: The LinkedIn Ads Show Podcast

Further episodes of Maze Marketing Podcast

Further podcasts by Rob Drummond

Website of Rob Drummond