#MediaSnack Ep.12: Publicis lose $900m Walmart, Transparency & Trust, Media jobs - a podcast by ID Comms

On this week’s #MediaSnack we reflect on some more bad news for Publicis Groupe’s media operations in the US after Walmart one of the world’s largest advertisers shifts $900m media billings out of MediaVest without a pitch. Its unclear who will be Walmart’s new media agency. But this represents another big blow for Publicis Groupe as it is in the middle of an expected restructure of its media operations. Pressure is on now to stop the losses and start winning business. Next up we consider the meaning of Media Transparency and argue that the conversation needs to get back to a higher level, with advertisers and agencies committing to rebuild trust. We also announce the launch of the ID Comms 2016 Media Transparency Survey which will seek insights into how marketers view transparency and how important that is to built trust and more meaningful and productive working relationships. Finally, we respond to a viewer's question about how to get into the media industry and we think about where we would want to work if we were to start over….

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