Podcasts by #MediaSnack
Welcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry.
Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape.
Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can.
We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead.
Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes.
ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy!
About ID Comms:
ID Comms is a strategic media consulting company, founded in 2009
• We act as a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.
• Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.
• It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.
• We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.
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Media For Business Growth 2020: Media Operations #MediaSnack 161 from 2020-07-14T13:52:01
Media For Business Growth 2020: Media Operations #MediaSnack 161 by ID Comms
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Media For Business Growth 2020 - #MediaSnack 160 from 2020-07-14T11:15:07
Media For Business Growth 2020 - #MediaSnack 160 by ID Comms
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An Agenda For Media SIMPLICITY- #MediaSnack 158 from 2020-07-14T11:12:51
An Agenda For Media SIMPLICITY- #MediaSnack 158 by ID Comms
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Media is a marketing discipline not a financial exercise: #MediaSnack 157 from 2019-11-27T11:35:33
Media is a marketing discipline not a financial exercise: #MediaSnack 157 by ID Comms
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How CMOs can save media industry: #MediaSnack 156 from 2019-11-04T11:32:45
How CMOs can save media industry: #MediaSnack 156 by ID Comms
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Why would you want to be a marketer in 2020? #MediaSnack 155 from 2019-10-31T15:12:28
Why would you want to be a marketer in 2020? #MediaSnack 155 by ID Comms
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Reviewing your media account in 2020: #MediaSnack 154 from 2019-10-16T13:57:34
Reviewing your media account in 2020: #MediaSnack 154 by ID Comms
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How to manage media in a recession: #MediaSnack 153 from 2019-10-04T08:56:01
How to manage media in a recession: #MediaSnack 153 by ID Comms
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How procurement helps CMO's deliver growth: #MediaSnack 152 from 2019-08-19T15:52:03
How procurement helps CMO's deliver growth: #MediaSnack 152 by ID Comms
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Marketing Procurement For Business Growth: #MediaSnack 151 from 2019-07-15T10:23:17
Marketing Procurement For Business Growth: #MediaSnack 151 by ID Comms
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#MediaSnack Ep. 136: Let's Talk About Agency Marketing from 2019-06-12T13:47:55
#MediaSnack Ep. 136: Let's Talk About Agency Marketing by ID Comms
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#MediaSnack Ep. 91: Facebook Bigger Than Census? WRONG! from 2019-06-12T13:47:19
#MediaSnack Ep. 91: Facebook Bigger Than Census? WRONG! by ID Comms
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#MediaSnack Ep. 19: Q&A On Media, Brands & How To Design A Media Agency from 2019-06-12T13:45:39
#MediaSnack Ep. 19: Q&A On Media, Brands & How To Design A Media Agency by ID Comms
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#MediaSnack Ep. 26: She OWNS A Cool Media Agency from 2019-06-12T13:44:27
#MediaSnack Ep. 26: She OWNS A Cool Media Agency by ID Comms
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#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015 from 2019-06-12T13:43:59
#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015 by ID Comms
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#MediaSnack Ep. 71: The DOOM And GLOOM Episode from 2019-06-12T13:43:14
#MediaSnack Ep. 71: The DOOM And GLOOM Episode by ID Comms
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#MediaSnack Ep. 75: The FESTIVAL Of Media from 2019-06-12T13:42:45
#MediaSnack Ep. 75: The FESTIVAL Of Media by ID Comms
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#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates from 2019-06-12T13:42:17
#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates by ID Comms
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#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA from 2019-06-12T13:41:28
#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA by ID Comms
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#MediaSnack Ep. 126: More “UNETHICAL” Agency Pitch Practices from 2019-06-12T13:39:49
#MediaSnack Ep. 126: More “UNETHICAL” Agency Pitch Practices by ID Comms
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#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies from 2019-06-12T13:39:14
#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies by ID Comms
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#MediaSnack Ep. 4: Publicis Restructure, 2016 Ad Spend, MaxusFT Research from 2019-06-12T13:38:12
#MediaSnack Ep. 4: Publicis Restructure, 2016 Ad Spend, MaxusFT Research by ID Comms
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How To Evaluate Media Agency Performance #MediaSnack Ep. 150 from 2019-06-11T00:00
How To Evaluate Media Agency Performance #MediaSnack Ep. 150 by ID Comms
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The Battleground For Scope #MediaSnack Ep. 149 from 2019-05-17T00:00
The Battleground For Scope #MediaSnack Ep. 149 by ID Comms
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How To Manage Agency Conflict #MediaSnack Ep. 148 from 2019-04-25T00:00
How To Manage Agency Conflict #MediaSnack Ep. 148 by ID Comms
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Restoring Trust In The Media Industry #MediaSnack Ep. 147 from 2019-04-11T00:00
Restoring Trust In The Media Industry #MediaSnack Ep. 147 by ID Comms
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Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 from 2019-03-15T00:00
Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms
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What Is Media Auditing And Why It Needs To Change: #MediaSnack 145 from 2019-02-27T11:20:53
What Is Media Auditing And Why It Needs To Change: #MediaSnack 145 by ID Comms
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How Do Agency Volume Deals Work: #MediaSnack 144 from 2019-02-26T12:31:37
How Do Agency Volume Deals Work: #MediaSnack 144 by ID Comms
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How Media Directors Drive Business Growth #MediaSnack 143 from 2019-02-12T10:15:38
How Media Directors Drive Business Growth #MediaSnack 143 by ID Comms
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Marketing’s GROWTH Agenda For 2019: #MediaSnack 142 from 2019-01-25T11:07:55
Marketing’s GROWTH Agenda For 2019: #MediaSnack 142 by ID Comms
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The Top 10 Review Of The Year 2018 #MediaSnack 141 from 2019-01-25T11:05:38
The Top 10 Review Of The Year 2018 #MediaSnack 141 by ID Comms
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Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 from 2019-01-18T17:55:01
Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 by ID Comms
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How To Find The Right Media Agency: #MediaSnack 139 from 2019-01-18T11:23:27
How To Find The Right Media Agency: #MediaSnack 139 by ID Comms
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Facebook in crisis. What now? #MediaSnack 138 from 2018-12-12T16:24:50
Facebook in crisis. What now? #MediaSnack 138 by ID Comms
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Marketers need to collaborate with FBI: #MediaSnack 137 from 2018-11-28T14:50:52
Marketers need to collaborate with FBI: #MediaSnack 137 by ID Comms
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#MediaSnack Ep. 133: 50% Of In-Housing Will Fail from 2018-09-21T00:00
#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms
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When media pitch is a bad idea - #MediaSnack 132 from 2018-09-14T12:49:28
When media pitch is a bad idea - #MediaSnack 132 by ID Comms
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Mark Read should RESIGN Ford - #MediaSnack 131 from 2018-09-07T12:54:03
Mark Read should RESIGN Ford - #MediaSnack 131 by ID Comms
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The best CMOs are STARTING with media: #MediaSnack 130 from 2018-08-17T15:03:46
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Amazon BEATS Facebook #MediaSnack 129 from 2018-08-17T14:59:36
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On this week's #MediaSnack we continue our look into the comparative adve...
The DEATH of 'Digital' : #MediaSnack 128 from 2018-08-17T14:55:16
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What makes a GREAT media pitch? #MediaSnack 127 from 2018-08-10T16:06:54
What makes a GREAT media pitch? #MediaSnack 127 by ID Comms
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#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do - from 2018-07-09T14:44:51
#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do - by ID Comms
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#MediaSnack 124: 500 words that will change an advertising industry from 2018-06-29T08:53:52
#MediaSnack 124: 500 words that will change an advertising industry by ID Comms
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#MediaSnack 123: Will DoJ investigate US media? from 2018-06-21T10:29:28
#MediaSnack 123: Will DoJ investigate US media? by ID Comms
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Advertisers are changing #MediaSnack 122 from 2018-06-21T10:29:24
Advertisers are changing #MediaSnack 122 by ID Comms
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#MediaSnack 121: Sorrell’s Back. Be Afraid. from 2018-06-21T10:29:20
#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms
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#MediaSnack 120: Accenture: TANKS are on the Lawn from 2018-06-05T15:52:26
#MediaSnack 120: Accenture: TANKS are on the Lawn by ID Comms
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#MediaSnack 119: The FUTURE of Media Conferences from 2018-06-05T15:52:17
#MediaSnack 119: The FUTURE of Media Conferences by ID Comms
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#MediaSnack 118: WPP 2.0 - The New Playbook from 2018-05-11T15:08:25
#MediaSnack 118: WPP 2.0 - The New Playbook by ID Comms
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#MediaSnack 117: Agency Group Revolution! from 2018-05-11T15:07:40
#MediaSnack 117: Agency Group Revolution! by ID Comms
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#MediaSnack 116: Sorrell's Legacy And WPP's Future from 2018-05-11T15:04:16
#MediaSnack 116: Sorrell's Legacy And WPP's Future by ID Comms
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#MediaSnack 115 BMW The ULTIMATE Pitch Mistake from 2018-05-11T15:01:41
#MediaSnack 115 BMW The ULTIMATE Pitch Mistake by ID Comms
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#MediaSnack 114 Facebook's FAIL Advertisers Strike Back from 2018-05-11T15:00:52
#MediaSnack 114 Facebook's FAIL Advertisers Strike Back by ID Comms
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#MediaSnack 113: Media Transformation from 2018-03-23T16:34:36
#MediaSnack 113: Media Transformation by ID Comms
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#MediaSnack 112: The 5 States of Media Control from 2018-03-23T16:33:42
#MediaSnack 112: The 5 States of Media Control by ID Comms
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#MediaSnack 111: TRADING: The Media Action Plan for 2018 from 2018-03-16T17:30:05
#MediaSnack 111: TRADING: The Media Action Plan for 2018 by ID Comms
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#MediaSnack 110: TRAINING: The Media Action Plan for 2018 from 2018-03-16T17:22:51
#MediaSnack 110: TRAINING: The Media Action Plan for 2018 by ID Comms
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#MediaSnack 109: TERMS OF BUSINESS: The Media Action Plan for 2018 from 2018-03-16T17:13:22
#MediaSnack 109: TERMS OF BUSINESS: The Media Action Plan for 2018 by ID Comms
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#MediaSnack 108: TRANSPARENCY: The Media Action Plan for 2018 from 2018-03-16T17:12:24
#MediaSnack 108: TRANSPARENCY: The Media Action Plan for 2018 by ID Comms
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#MediaSnack 107: TALENT: The Media Action Plan for 2018 from 2018-03-16T17:09:45
#MediaSnack 107: TALENT: The Media Action Plan for 2018 by ID Comms
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#MediaSnack 106: THINKING: The Media Action Plan for 2018 from 2018-02-05T11:52:55
#MediaSnack 106: THINKING: The Media Action Plan for 2018 by ID Comms
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#MediaSnack 105: TECHNOLOGY: The Media Action Plan for 2018 from 2018-02-05T11:52:52
#MediaSnack 105: TECHNOLOGY: The Media Action Plan for 2018 by ID Comms
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#MediaSnack 104: How to write an ACTION PLAN for media from 2018-01-23T12:43:19
#MediaSnack 104: How to write an ACTION PLAN for media by ID Comms
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#MediaSnack MEETs - Frances Ralston-Good, Hearts & Science from 2018-01-12T11:27:36
#MediaSnack MEETs - Frances Ralston-Good, Hearts & Science by ID Comms
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#MediaSnack 103: The Top 10 Review of the Year 2017 from 2018-01-04T09:58:30
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On this week's #MediaSnack we review the major media events of 2017 in our annual rooftop review (this year from our fancy ...
#MediaSnack 102: Top Christmas Ads of 2017 from 2017-12-18T12:59:36
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On this week's #MediaSnack we look at the phenomenon of British Christmas TV ads, kickstarted by John Lewis, now a dozen or...
#MediaSnack 101: The 'ROOM 101' for Media from 2017-12-11T16:42:41
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On this week's #MediaSnack we provide our version of the popular British TV game show called Room 101.
Room 101 i...
#MediaSnack Ep. 100: Predictions for 2018 from 2017-12-01T15:10:07
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On this #MediaSnack special we celebrate the 100th episode by looking ahead at some major trends for 2018. First we qu...
#MediaSnack 99: How Media RUINED Advertising from 2017-11-24T15:33:54
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"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #Me...
#MediaSnack 98: Facebook has PEAKED from 2017-11-24T15:31:58
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On this week's #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain the...
#MediaSnack 97: Alibaba, Baidu, Tencent Oh My! from 2017-11-10T15:51:21
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On this week's #MediaSnack we take a look at what it takes to market successfully in China and how the landscape is increas...
#MediaSnack 96: Who wants to be a Media CEO? from 2017-10-23T11:17:51
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On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left th...
#MediaSnack 95: Accenture buying Publicis Groupe from 2017-10-16T10:53:14
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On this week's #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising hold...
#MediaSnack 94: What's ahead for 2018 media pitches? from 2017-10-16T10:51:54
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On this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch br...
#MediaSnack 93: AD FRAUD - What to do about it. from 2017-10-16T10:50:43
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On this week’s #MediaSnack we stare into the gigantic dark abyss that is ad fraud.
So often quoted in surveys as ...
#MediaSnack 92: Amazon WILL break the 'Duopoly'. At ALL costs. from 2017-09-22T11:06:42
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On this week's #MediaSnack we look at the giant opportunity ahead of Amazon to bust the much-feared 'duopoly' of Google and...
#MediaSnack Ep. 90: WPP Q2 results are the new normal. from 2017-09-11T10:58:10
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On this week's #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and conside...
#MediaSnack Ep. 89: Tech companies are so BAD at pitching. Why? from 2017-08-04T09:24:47
On this week's #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers.
We make three simple recom...
#MediaSnack Ep. 88: What ARE members of ANA doing?? from 2017-08-04T09:23:53
In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.
So, everyone has been curious wh...
#MediaSnack Ep. 87: WHY do CMOs never last? from 2017-07-26T09:41:43
On this week's #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer.
Check out the Harvard Business Review recent paper "Why CMOs never las...
#MediaSnack Ep. 86: Behind the curtains of pitching from 2017-07-17T09:37:40
In this week’s #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business.
The start of the summer is traditionally the time when clie...
#MediaSnack Ep. 85: Are awards a waste of time and money? from 2017-07-17T09:36:49
In this week’s #MediaSnack, Tom and David discuss the issue of awards, and more particularly, the challenges of creating media awards that advertisers really care about.
The topic has been...
#MediaSnack Ep. 84: The media pitch that never was from 2017-07-06T08:42:27
On this week’s Episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen.
They start off by sharing some observation...
#MediaSnack Ep. 83: Advertisers have GAPS in media knowledge from 2017-06-23T08:54:56
On this week's #MediaSnack we are talking about training, knowledge and skills in media.
In the last of 7 episodes dedicated to looking at the impact of the 2016 Media Transparency Report...
#MediaSnack Ep. 82: Media STRATEGY is more important than BUYING from 2017-06-16T11:08:58
On this week's #MediaSnack we consider how strategy is more important these days than media buying in determining success and giving a competitive advantage to marketers.
As we continue o...
#MediaSnack Ep. 81: ONE Year Later: The ANA Media Report from 2017-06-12T12:46:28
On this week’s #MediaSnack we mark the one-year anniversary of the landmark Media Transparency Report published by the Association of National Advertisers on 7th June 2016.
In the last fe...
#MediaSnack Ep. 80: Why MERGE agencies Maxus and MEC? from 2017-06-06T08:45:36
On this week’s #MediaSnack we start with news that GroupM, the world’s largest media buyer and ‘parent’ to four of the world’s leading media agency networks is going to merge two of them, creating ...
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#MediaSnack Ep. 79: The Decline of AGENCY Incentives from 2017-05-31T12:09:02
On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's media transparency report, looking at the significant areas of change in the industry that we believe h...
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#MediaSnack Ep. 78: The SAME faces in Agency Pitches? from 2017-05-22T15:42:42
On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's Media Transparency Report by looking at another area of significant change, this week we are looking at...
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#MediaSnack Ep. 77: In SEARCH of the Chief Media Officer (Gerry D'Angelo) from 2017-05-15T09:24
On this week's #MediaSnack we begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016.
So acro...
#MediaSnack Ep. 76: Accenture, PWC, IBM, Deloitte - Top 10 from 2017-05-05T13:38:02
In this week’s #Mediasnack Tom and David discuss the rise of the consultants and ask where do they go next in the battle against the holding companies.
They look at the latest Ad Age analy...
#MediaSnack Ep. 74: How to write the PERFECT media brief from 2017-04-21T08:38:27
What DOES it take to write the perfect media brief?
We were inspired to focus on agency briefing by a piece of recent research issued by the World Federation of Advertisers (WFA) the glob...
#MediaSnack Ep. 73: The NEXT step for Programmatic from 2017-04-20T09:15:19
Despite all the noise and negativity around programmatic, the narrative is slowly changing. Advertisers understand that programmatic is a marketing technique not a technology. In this week’s #Media...
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#MediaSnack Ep. 72: PRITCHARD: “Media Transparency is job #1” from 2017-04-07T14:54:15
In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at...
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#MediaSnack Ep. 70: The BIG episode NOBODY will watch from 2017-03-24T17:35:46
We are on YouTube. Is anyone still there....?
So, on this weeks’ #MediaSnack (not that anyone in adland will see it having decided to boycott of YouTube), Tom and David sink their teeth ...
#MediaSnack Ep.69: Agency? Supplier? Partner? Vendor? from 2017-03-17T13:51:07
ID Comms is hiring!
We are expanding fast and are looking for brilliant people in all positions to grow our teams in London and New York. If you are interested to join our company please click ...
#MediaSnack Ep 68: The week that changed media forever from 2017-03-10T12:25:36
In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s...
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#MediaSnack Ep. 67: Media that transforms lives from 2017-03-03T16:10:57
In this special episode of #MediaSnack Tom is joined by Bill Ryerson, founder and president of Population Media Center.
Population Media Canter is a non-profit organisation that uses medi...
#MediaSnack Ep.66: Cracks in the WALLED gardens? from 2017-02-24T15:10:09
On this week's #MediaSnack we are excited to see the digital media behemoths Google and Facebook, so dominant of global digital media investment, softening their stance on allowing external verific...
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#MediaSnack Ep. 65: Bob Liodice, CEO of the ANA on Media Transparency from 2017-02-17T18:52:54
On this week’s special #MediaSnack, Tom has a new co-host, Bob Liodice, the long-standing CEO of top US marketing trade body The Association of National Advertisers.
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#MediaSnack Ep. 64: The BIGGEST media pitch of 2017 from 2017-02-10T17:24:47
**REGISTER FOR WEBINAR**
Want to know WHAT the speech by Marc Pritchard P&G means for your business?
Register NOW for an exclusive ID Comms MediaSnack Webinar on 15th February
#MediaSnack Ep.63: P&G’s Pritchard: Demand MEDIA transparency from 2017-02-03T17:14:21
In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing conference.
Change is coming...
#MediaSnack Ep.62: Media CHANGE 2017: Accountability Q&A from 2017-01-30T13:49:07
In this episode of #MediaSnack Tom and David look at the vexed issue of accountability and how brands and agencies ensure they can truly track their media efforts, efficiency and effectiveness.
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#MediaSnack Ep.61: Media CHANGE 2017: Agency Q&A from 2017-01-20T15:04:37
On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers,...
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#MediaSnack Ep.60: Media CHANGE 2017: Advertiser Q&A from 2017-01-13T12:51:16
On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers,...
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#MediaSnack Ep.59: CHANGE is the media word for 2017 from 2017-01-06T15:26:07
On this week’s #MediaSnack, the first of 2017, Tom and David get excited about CHANGE, which they reveal is #MediaSnack Media Word of 2017 (in 2016 it was CONTROL) - as they foresee many advertiser...
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#MediaSnack Ep.57: Media for the POWER of good from 2016-12-23T12:02:40
On this week’s #MediaSnack we consider what a challenging year its been for the global media industry and devote our Christmas episode to sharing with you the amazing story of Population Media Cent...
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#MediaSnack Ep.56: Mad Men or Mob Men? from 2016-12-19T10:37:42
On this week's #MediaSnack we kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation...
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#MediaSnack Ep. 55: We need to talk about programmatic from 2016-12-09T15:03
This week's #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic.
David is joined by one of the most experienced people ...
#MediaSnack Ep.54: Is Facebook f*cked? from 2016-12-02T14:03:32
On this week’s #MediaSnack Tom and David devote the episode to considering Facebook’s stunning growth and the impact of a bumpy last few months which has included criticisms of fake news dominating...
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#MediaSnack Ep.53 The World’s 50 Best CMOs from 2016-11-25T11:55:44
On this week’s #MediaSnack we celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Business Insider segmented the world’s marketing leade...
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#MediaSnack Ep. 52: GroupM throws up “GORILLA DUST" from 2016-11-22T13:22:16
On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM UK, Nick Theakstone and Mark Finney the head of media at ISBA, the UK’s leading marketer trade as...
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#MediaSnack Ep.51: Bluster Wars? : TRUMP vs GOTLIEB from 2016-11-22T13:22:05
On this week's #MediaSnack we start with a consideration of the impact of Donald Trump's election this week as President-elect of the USA. Our friend Brian Wieser, senior analyst from Pivotal Resea...
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#MediaSnack Ep. 50: Where is AGENCY leadership? from 2016-11-22T13:21:48
On #MediaSnack this week Tom and David mark the 50th episode by taking a look at recent reporting by Campaign after a survey into staff morale at agencies, both Creative and Media. It highlights a ...
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#MediaSnack Ep. 49: Why you CANNOT ignore the ANA from 2016-11-22T13:21:40
On this week’s #MediaSnack Tom and David look at some new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency ...
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#MediaSnack Ep. 48: A marketer with a BLUEPRINT for media from 2016-11-22T13:21:35
On this week's #MediaSnack David Indo is joined by Miriam Jordan Keane, Head of Marketing at British Gas, to discuss the company's marketing transformation, recent media pitch and the role of the i...
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#MediaSnack Ep. 47: Rise of the media ROBOTS from 2016-11-22T13:21:32
On this week’s #MediaSnack David is joined by ID Comms Clients Services Director Carly Bedford to look at the way media is changing.
The big news of the week is that Danish AI media agenc...
#MediaSnack Ep. 46: A great media agency pitch! from 2016-10-11T13:53:16
On this week’s #MediaSnack Tom and David are reflecting on some of ID Comms experiences in recent media pitches. Compared to the last year’s pitch market, 2016 was relatively quest. However, the qu...
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#MediaSnack Ep. 45: Can we just get EXCITED about media? from 2016-10-05T09:18:53
On this week’s #MediaSnack, Tom and David take an opportunity to look back across 2016 as a landmark year and indulge in looking ahead to 2017 in what they believe is likely to see a pivotal change...
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#MediaSnack Ep. 44: Agency overcharges client 600 times! from 2016-10-05T09:09:43
On this week’s #MediaSnack we bring you rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the domin...
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#MediaSnack Ep. 43: The 7 billion dollar media man from 2016-09-16T12:02:43
On this week's #MediaSnack we review news that P&G have hired a new global media director, pinching the impressive Gerry D’Angelo from Mondelez to lead their global $7.2bn media operations. Media i...
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#MediaSnack Ep. 42: Are 50% of CMOs useless in 2016? from 2016-09-12T10:35:45
On this week's #MediaSnack we are back to school, after an unusually busy summer for the media industry, we review some of the biggest stories of the last 3 months. This will help catch you up if y...
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#MediaSnack Ep. 41: How to AUDIT a media contract from 2016-09-05T16:03:56
On this week’s #MediaSnack we discuss the different types of media auditing, in an attempt to clear up some confusion. What people typically call a media audit (using what’s become known as a media...
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#MediaSnack Ep. 40: What DOES a Chief Media Officer really do? from 2016-09-05T16:02:59
On this week's #MediaSnack we meet with Pete Mitchell who is amongst the world’s most experienced and well-traveled media professionals. For the last couple of years, Pete has been part of Mondelez...
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#MediaSnack Ep. 39: How to win a $3bn client from 2016-08-22T09:28:58
We start this weeks episode with news that Tom was included in a new documentary film, commissioned by Campaign magazine, about trust and transparency in the advertising industry. Tom appears along...
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#MediaSnack Ep. 38: Because she's worth it... £100 million from 2016-08-15T08:33:18
On this week's #MediaSnack David Indo is joined by Gayle Noah, Media Director for L'Oreal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle's position is essentia...
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#MediaSnack Ep. 37: Is this the BIGGEST media issue? from 2016-08-15T08:20:42
On this week’s #MediaSnack we consider if identifying, organising and motivating the best Media Talent is the major focus for marketers now. We’ve highlighted many times the needs for brands to tak...
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#MediaSnack Ep. 36: Haribo got their REBATES back from 2016-08-03T08:27:32
On this week’s #MediaSnack we report on a landmark Supreme Court ruling in Germany which has created a new precedent on how media agencies should manage rebates and other incentives related to medi...
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#MediaSnack Ep. 35: Get a Chief Media Officer from 2016-07-27T08:18:12
On this week’s #MediaSnack we devote the whole episode to reviewing the ANA’s Media Transparency Guidelines which were finally published this week after some delay. This draws to a conclusion the A...
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#MediaSnack Ep. 34: Advertising is funding organised crime from 2016-07-18T10:26:22
On this week's ID Comms #MediaSnack things are getting serious in the US as Democrat senators, Mark Warner and Chuck Schemer, have co-written a letter to the Federal Trade Commission (FTC) asking f...
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#MediaSnack Ep. 2?9?: The Client view of #RebateGate - WFA's Matt Green on ANA's Rebate Report from 2016-07-08T15:42:09
In this weeks #MediaSnack Tom Denford is joined by Matt Green, Senior Manager Media and Digital Marketing (a.k.a. "the voice of global media") at the global marketer trade body the World Federation...
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#MediaSnack Ep. 33: Brands preparing 2017 media pitches from 2016-07-08T13:51:17
On this week’s #MediaSnack we provide a little update on the 2016 media agency pitch market. As you will recall it was a busy 2015 with fun-sounding MediaPaloozas and scary-sounding MediaTsunamis a...
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#MediaSnack Ep. 32: Media agencies & auditors go to war from 2016-07-08T13:50:04
On this week’s rather meaty #MediaSnack we review 3 big stories each likely to have a significant impact on the global media industry.
First off we can't escape the Brexit UK referendum de...
#MediaSnack Ep. 31: £160m media pitch, in Cannes from 2016-07-08T13:47:54
We bring this week’s #MediaSnack from Cannes in the South of France where David and Tom are attending the annual Festival of Creativity, which gathers some of the world’s leading marketers and exec...
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#MediaSnack Ep. 30: Cannes we talk about #RebateGate? from 2016-07-08T13:43:29
?On this week's #MediaSnack we ask whether the ANA's report into US media rebate practice, which has become known as #RebateGate has had any effect on Wall Street (and other financial market) valua...
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#MediaSnack Ep.28 #RebateGate - what now? How should marketers react to the ANA Media Rebate Report from 2016-07-08T13:31:20
Today’s special episode of #MediaSnack is devoted to the review of the ANA’s long-awaited report into media rebate practice in the US. Following a 9 month forensic study by corporate investigations...
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#MediaSnack Ep. 27: Time to split planning and buying? from 2016-06-06T14:18:26
On this week's #MediaSnack - we review The Wall Street Journal reporting that the hotly anticipated report by the ANA into US media rebate practice will be published "imminently".
On this...
#MediaSnack Ep. 25: The beginning of the end of media agencies? from 2016-05-20T12:03:16
On this week's episode. We review some fascinating data published by AdAge, Agency Report 2016 which for the first time really brings the threat of “consultant” businesses to the traditional agency...
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#MediaSnack Ep. 24: The most hated man in media from 2016-05-15T12:58:47
On this week's #MediaSnack we look at breaking news that drinks giant Diageo has launched the first 'mega-pitch' of the year putting their $2bn media account up for tender and sending a shock to in...
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#MediaSnack Ep. 23 Live - ANA Announces Its 'Big Four Concerns' For US Media from 2016-05-09T08:05:21
On this week's #MediaSnack we go live on Google Hangouts whilst Tom and David are in different countries. Tom is reporting live from the ANA's massive Advertising Financial Management conference in...
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#MediaSnack Ep. 22: ISBA Special - Championing the issues that keep advertisers awake at night. from 2016-04-29T16:32:02
On this week's #MediaSnack we are joined by Mark Finney - newly appointed Director of Media and Advertising at ISBA. Mark talks about the important role ISBA play in championing the key immediate a...
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#MediaSnack Ep. 21: Marketing and procurement need to make a big decision now from 2016-04-25T08:15:56
On this week's #MediaSnack we get rather excited by Alexandra Bruell’s most recent article from AdAge in New York. In it she brings attention to principal-based media buying approaches, its well wo...
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#MediaSnack Ep. 20: A big ”win” for Publicis, Martin Sorrell FT Interview, Indie agency PoV on Trust from 2016-04-19T10:06:45
On this week's #MediaSnack we discuss news that the newly formed Publicis Media has marked a significant new business win in the UK, picking up Asda supermarkets UK media and creative business whic...
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#MediaSnack Ep. 18: K2 "interrogate" Tom, Event panel revealed & will Snapchat win? from 2016-04-05T13:37:58
On this week's #MediaSnack we are celebrating our (lucky) 7th birthday as ID Comms, yes we launched on April Fools Day in 2009. Just like Apple Inc did in 1976....
On the show today we fi...
#MediaSnack Ep. 17: Gary Vaynerchuk talks Media Agencies, Rebates & English Football from 2016-03-29T13:23:22
On this week’s #MediaSnack we have a special guest, Gary Vaynerchuk, founder of VaynerMedia who drops in for a chat with ID Comms co-founder Tom Denford whilst he’s here ahead of the agency’s Londo...
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#MediaSnack Ep. 16: Trump, Pepsi & VaynerMedia - The “Disruption" Episode from 2016-03-18T13:33:16
On this week’s #MediaSnack there is a nice theme of 'disruption' which weaves through the episode. We start with Tom sharing his observations and learnings from attending a marketer event last week...
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#MediaSnack Ep. 15: Publicis restructure, Nielsen & Pointlogic, WPP 2015 results - from ID Comms from 2016-03-14T17:15:13
On this week’s #MediaSnack, David is accompanied by ID Comms Head of Performance Alex Morse whilst Tom is away in NY speaking at a client conference (he will report back on next week’s #Media Snack...
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#MediaSnack Ep. 14: Agency Confessions, Geico “Fast-Forward", Havas 2015 Results - ID Comms TV from 2016-03-04T11:57:08
On this week's #MediaSnack we first discuss a fascinating "confession" made on Digiday.com by an unnamed CEO of an agency about the state of the digital display market. His or her claim is that dis...
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#MediaSnack Ep. 13: WFA, 2016 Media Transparency Survey, #MWC from 2016-02-29T11:22:23
ID Comms 2016 Media Transparency Survey: http://www.surveymonkey.co.uk/r/media_transparency_2016_IDComms
On this week's #MediaSnack we hear from David about his recent trip to Paris where he pr...
#MediaSnack Ep.12: Publicis lose $900m Walmart, Transparency & Trust, Media jobs from 2016-02-19T16:33:13
On this week’s #MediaSnack we reflect on some more bad news for Publicis Groupe’s media operations in the US after Walmart one of the world’s largest advertisers shifts $900m media billings out of ...
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#MediaSnack Ep. 11: "Fatal February", Omnicom Q4 results, Guest transparency question. from 2016-02-12T13:51:17
On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale...
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#MediaSnack Ep. 10: 4A’s Guidelines, Sony media pitch confusion, Facebook’s Q4 results from 2016-02-04T18:02:07
On this week’s #MediaSnack we hit double figures and look at the brewing angst between the US agency trade association the 4A’s and their US advertiser trade association counterpart, the ANA. They ...
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#MediaSnack Ep. 9: Publicis Groupe reorganisation, ITV / Aegis contract fail, bad agency marketing from 2016-01-29T16:54:38
On this week’s #MediaSnack we can’t stop talking about the Publicis Groupe restructure (see Episode 4 [link] for a back story to all this).
We spent some time last week with a delegation ...
#MediaSnack Ep. 8: The Super Bowl is a media and advertising phenomenon, why? from 2016-01-22T15:21:44
This week on #MediaSnack we'll be devoting the whole episode to consider one of the most significant and famous media events of the year. It's a #SuperBowl special!
With the big game just ...
#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms from 2016-01-15T11:33:13
#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms
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#MediaSnack Ep. 6: Recma’s 2015 pitch results, AdFraud, Daily Mail rebates - from ID Comms from 2016-01-08T12:10:28
In this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the resu...
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?#MediaSnack Ep. 5: P&G US media pitch, C4/ GroupM trading deal, "Control" - from ID Comms from 2015-12-18T16:12:13
In this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits thei...
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?#MediaSnack Ep. 4: Publicis Restructure, 2016 Ad Spend, Maxus/FT research - from ID Comms from 2015-12-18T16:07:10
In this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally ...
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