#MediaSnack Ep. 24: The most hated man in media - a podcast by ID Comms

On this week's #MediaSnack we look at breaking news that drinks giant Diageo has launched the first 'mega-pitch' of the year putting their $2bn media account up for tender and sending a shock to incumbent agency Dentsu Aegis Network who have held the account (within network Carat) for many years. Could this indicate a change of fortune for DAN who have had a strong business performance the last few years? Looks like Diageo will be the first major global brand to really stress test agencies organisational model and financial model this year. David discusses what he would be thinking as a Diageo exec and the likelihood that this pitch is prompted not just by financial imperatives but also a desire to design a new blueprint for media agency scope and service.

Next we talk about “The Most hated Man In Media” the one and only (and infamous) Mr Jon Mandel, the ex-CEO of MediaCom in US who was arguably the catalyst for the current ANA media rebate investigations and task force after his revealing presentation at the ANA’s Masters of Media conference in 2015. His recent interview with Nic Christensen at Mumbrella makes for entertaining reading (unless you’re a media agency CEO I expect) and Jon raises some new perspectives worth reviewing. It ends with a sad indictment of media agency management that they risk "killing the industry" with their short-term thinking, we are inclined to agree.

Finally we mention more talk of trust and transparency from two industry stalwarts, Keith Weed the CMO of Unilever and Michael Roth, CEO of IPG who in the last week or so have both made public statements on the importance of trust and Transparency to their respective businesses. We also link to the recent ID Comms 2016 Media Transparency survey and Media Transparency webinar, check them out.

Further episodes of #MediaSnack

Further podcasts by ID Comms

Website of ID Comms