#MediaSnack Ep. 88: What ARE members of ANA doing?? - a podcast by ID Comms

In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.

So, everyone has been curious what the ANA's members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now we know, because the ANA have surveyed 190 of their members and asked them what they've actually been doing in the year since the report came out.

http://www.ana.net/blogs/show/id/45345

In the recent survey of its members, ANA found that over 60% of the respondents have taken steps to tackle media transparency in their organisation in some form. One of the key actions was revision and update of the contract terms. There was also a big improvement in the area of media auditing: more advertisers have started to audit their media agencies in the last year.

This is a massive improvement, however, there is still a lot of work to be done. David argues that changes like this will gradually get greater traction.

"The industry is on the road to restoring trust, but has a long way to go. To preserve marketplace integrity and protect shareholder values, advertisers cannot let up and must continue to pressure agencies for complete transparency. The delays and public denials by agencies (despite reality) cannot continue."

http://www.thedrum.com/news/2017/07/20/three-things-the-ana-proposing-advertisers-do-gain-transparency-their-agencies

At the back of the transparency report, the Department of Justice in the US started to look more closely into media production industry. This investigation is in progress right now, and we think that at some point move to other areas of the industry.

That leads us to our question of the day:

Will the US Department of Justice investigation into advertising production will move into media at some point?

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Finally, on 31st of July, we are sending out 100 invitations to our #MediaSnack 100 party in London in September.

Keep an eye on your inbox.

If you think you should be invited, let us know quickly!

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