How Marketing to a Different Generation Changed Northwestern Mutual - a podcast by Adam Grubb Productions

The world of financial planning for the longest time was about securing your retirement and your golden years. Northwestern Mutual turned that message upside down and for the first time ever went after a younger generation of customers who wanted to live a better life today. The success of that campaign speak for themselves in an inspiring and empowering campaign that has been around for four years and counting find out why on this weeks Mind of AGP podcast.

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