Podcasts by Mind of AGP
Listen to thoughts and opinion of brand marketing and corporate video production. This podcast highlights some of the top brands in the world and goes inside the stories of why their marketing worked or didn't. Hosted by Adam Grubb, president of Adam Grubb Productions, a video marketing agency dedicated to changing the boring corporate video into unique and powerful stories of brands.
Further podcasts by Adam Grubb Productions
Podcast on the topic Wirtschaft
All episodes
VW and the “Dark Side” of Advertising from 2019-07-24T11:57:49
Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did...
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How Nike Seizes the Moment in Advertising from 2019-07-10T11:35:56
Nike just did it. Seconds after the US Women's National Soccer Team won the World Cup, Nike released a bombshell. They seized the moment, and it gave us goosebumps. Magical, inspiring... and brilli...
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Brands who were Tone Deaf and Dumb from 2019-07-03T11:25:19
Pop open a Coke (please, no Pepsi) and sit back: this July 4th, we're talking about major brands who made major (and incredibly stupid) advertising mistakes. Out of touch, tone deaf, racist... it's...
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Shamwow and the Art of the Pitchman from 2019-06-26T13:34:12
In the early 2000s, if you were up at 3:00am, drinking wine from a box, you were 100% watching an infomercial. Remember ShamWow and the Slap Chop? In this week’s Mind of AGP podcast, we’re talking ...
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A Camera, A Surfboard, and Mega Brand Go Pro from 2019-06-19T11:00:09
Go Pro has become synonymous with action, adventure, and daring. They didn’t do this by creating a revolutionary product but by creating a revolutionary marketing approach. In this week’s Mind of A...
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Pepsi Stuff and the Jet from 2019-06-05T20:13:58
In this week’s Mind of AGP podcast, we’re going back to the 1990s. Pepsi upped the ante in the Coke vs. Pepsi War with Pepsi Stuff. Simple enough: Drink Pepsi, Get Stuff. Simple enough until some g...
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How "Get a Mac" ads changed Apple forever from 2019-05-29T15:35:16
How "Get a Mac" ads changed Apple forever by Adam Grubb Productions
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The Power of Story in Music from 2019-05-15T21:35:07
Remember that feeling you got the first time you heard a song that moved you to tears? Know the emotion that wells up inside you when somebody is telling you about the love they have for their fath...
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Peloton - The 9 Billion Dollar Bike and How They Got There from 2019-05-08T21:38:22
Peloton - The 9 Billion Dollar Bike and How They Got There by Adam Grubb Productions
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How YouTube and Ridiculous Viral Videos Changed a Company Forever from 2019-04-26T18:58:48
In this week's Mind of AGP podcast, we take a look at a CEO who has been telling his story - differently - for years. Tom Dickson is a 73-year-old YouTube superstar with over 879k subscribers, tens...
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Gin and the Most Real Brand in America from 2019-04-17T18:13:43
If there's one thing we love more than big brand marketing... it's gin. In this week's Mind of AGP podcast, we take a sip of American Aviation. Owner, spokesperson, and Deadpool himself Ryan Reynol...
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The First Viral Video was 22 Years Ago and It Was Faked from 2019-03-27T11:53:44
In this week’s Mind of AGP podcast, we’re taking a look back at the first viral video. It was a hoax — as is the notion you can intentionally create a viral video. Take a listen.
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How Marketing to a Different Generation Changed Northwestern Mutual from 2019-03-27T11:00:19
The world of financial planning for the longest time was about securing your retirement and your golden years. Northwestern Mutual turned that message upside down and for the first time ever went a...
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Why the First Commercial Ever Looks Like Advertisements of Today from 2019-03-20T11:00:39
In 1941 the first-ever TV commercial aired from the Bulova Watch Company and it's ten seconds of glory remind us of how ads are today in the "pre-roll era". On the Mind of AGP podcast this week, we...
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The Marlboro Man from 2019-03-06T21:24:17
The idea of lifestyle advertising was invented in the 1950s by one of the most iconic brands of our lifetime. Not only did it work for Marlboro, but it also changed advertising forever.
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The Perfect Commercial from Nike from 2019-03-01T20:18:53
It is not often you can say something is perfect but the new commercial for Nike would fit that category. This week we dive into what makes the latest brand commercial for Nike perhaps the best exa...
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David vs Goliath - Dollar Shave Club from 2019-02-20T14:40:05
This week on Mind of AGP, we’re talking about a David who took on Goliath - with help from an insanely effective ad. Is the Dollar Shave Club spot good? No. It’s f-ing great. Tune in to see how 90 ...
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The Most Famous 15% In Advertising from 2019-02-13T12:47:13
In this week’s Mind of AGP podcast, we’re talking about an advertising campaign of epic proportions, a tagline that you know better than your own phone number, and creative genius that crosses righ...
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The Dark Truth of "Just Do It" from 2019-02-06T11:00:15
Just Do It. This is the single most iconic tagline in the history of marketing. Nike captures the inspiration and aspiration of its brand perfectly in three short words - but how did it originate? ...
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The Super Bowl Ad that Changed The World from 2019-01-30T11:00:23
The 1984 Super Bowl changed the world. Not because of who played but because of one now-iconic commercial. Apple introduced the Macintosh — and completely transformed the face of advertising. Hear ...
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The Great Pizza Turnaround from 2019-01-23T11:00:13
Dominos went from the top pizza franchise in the world to a joke. Criticized for everything from cardboard crust and ketchup sauce to selling the “worst excuse for pizza” customers ever had, they d...
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Lincoln and the Commercials You Love to Hate from 2019-01-16T11:00:05
In 2014 Lincoln made a bold and daring choice to use a spokesperson in some of the most lampooned and frustrating ad campaigns in decades. And it worked. Hear the story behind the now iconic campai...
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The Most Interesting Man in the World from 2019-01-09T11:59:08
How did the most interesting man in the world come to be and why did it work? Hear the story of the most successful ad campaign in the last 20 years.
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Amazon Commercial and The Dad's it Made Mad from 2019-01-02T22:49:21
This week on our new podcast, "The Mind of AGP", Adam discusses the latest Amazon Echo commercial and how this seemingly cute video gets cut down by many "offended" men.
See the commercia...