Pepsi Stuff and the Jet - a podcast by Adam Grubb Productions

In this week’s Mind of AGP podcast, we’re going back to the 1990s. Pepsi upped the ante in the Coke vs. Pepsi War with Pepsi Stuff. Simple enough: Drink Pepsi, Get Stuff. Simple enough until some genius idiot took them literally and tried to fly off into the sunset in a multimillion dollar jet. Hear the story - and learn why being literal is key in your campaigns.

Further episodes of Mind of AGP

Further podcasts by Adam Grubb Productions

Website of Adam Grubb Productions