#723 Full Circle Marketing - a podcast by Roundpeg

Many business owners think closing the sale is the end of customer journey.  Guest Wayne Mullins doesn't agree.  He sees the act of attracting the customer as only half the process.  The other half should be focused on keeping the customer engaged so they become an evangelist for our product.

As a salesperson he discovered  when he nurtured those relationships, checking in after the sale the customers would be more likely to tell  friends, family members and coworkers about the product or the service he was selling

Today, as the author of Full Circle Marketing he advocates taking an objective look at the experience your give your customers from start to finish. Ask them, what they value, why they choose you and what you can do to improve.  

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