#777 Get To Yes Faster - a podcast by Roundpeg

Most business owners did not start out thinking they  were going to be sales people, but somewhere along the line they figured out that was what they had become. 

Guest Susan Trumpler shares tips on how to manage the role none of us prepared for. One of her first tips is to remember how people make decisions.

It is natural for us to rely on our primitive brain that was put into their head to keep them safe.  So the more you, as a seller, are in touch with how people think and why they make decisions the way they do the more successful you will be in moving them along the sales pathway.

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