5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g) - a podcast by Nielsen Norman Group

How do you evaluate the impact of UX work? As the world faces another bout of pandemic lockdowns, UX teams are finding themselves in a tough position of justifying their work to business decision-makers. Kate Moran, Senior UX Specialist at NN/g, shares insights from her recently published report on UX Metrics and ROI (return on investment) and offers advice on how to prove your worth. In this episode, we cover: what ROI is and why it matters, avoiding common pitfalls when calculating ROI, and how to stay growth-oriented without harming long-term business strategy. 

Resources cited in this episode:

• UX Metrics and ROI report (297-page report)


• Measuring UX and ROI (full-day course)


• Myths of Calculating ROI (free article)


• Don't Shame Your Users Into Converting (4-min video)


• Stop Shaming Your Users for Micro Conversions (free article) 


• Kate's NN/g Articles and Videos (bio page)

Further episodes of NN/g UX Podcast

Further podcasts by Nielsen Norman Group

Website of Nielsen Norman Group