030 Building Brands in Finland with Minna Kaitala - a podcast by Tan Lay

In this episode my guest is Minna Kaitala - an independent branding and marketing consultant based here in Helsinki.

Minna shares key points to building a memorable brand
- to avoid being generic, have an opinion and prepare to go all the way with it.
- to be consistent over a long period of time.


www.minnakaitala.com

Further episodes of Marketing Helsinki

Further podcasts by Tan Lay

Website of Tan Lay