032 - Very Finnish Marketing and the Art of Online Community Building - a podcast by Tan Lay
from 2021-06-08T16:29:54
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Joel Willans is an author, creative director and the founder of various popular online communities including Very Finnish Problems which is one of Finland’s most popular social media brands.
Here we discuss the divide between sales and marketing, selling to Finns vs selling to non-Finns, launching and growing a Facebook page to 15 thousand fans in one month organically. But, my favorite part is when Joel talks about discovering some of the happiest words in the world!
Further episodes of Marketing Helsinki
Further podcasts by Tan Lay
Website of Tan Lay