Relationships Matter | Episode 006 - a podcast by AIA Corporation

In this episode, Bryan Kramer talks about the evolution of Marketing and how all of the things that used to work now work more! After starting and successfully running, PureMatter, a global leader in Digital, Social Media and Content Marketing, Bryan discovered he needed more in his life and he started making video content, writing blogs, and doing interviews like this. Bryan’s philosophy is that today’s market is based on #H2H (Human to Human) interaction, not B2B or B2C. Here are the top 3 things that entrepreneurs should focus on to attract and retain customers:

Personalization - really understanding your potential client. Understanding so much that you are personalizing the approach for them rather than grouping them into a category.

Don’t be salezy, be helpful - the more helpful we are the more it is going to create trust.

Engage - engagement means that you are creating more relationships which will eventually create more abundance.

Take a listen and find out Bryan’s advice on how to build personal relationships with your clients or prospects in a market overrun with digital interaction.

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