Ep015: 7 Effective Ways To Nurture Relationships With Your Existing Patients - a podcast by Online Marketing For Doctors

Did you know that the most valuable asset that a practice has is its existing patient database? Every practice wants and needs new patients, but your surest and most predictable source of new revenue is right under your nose. It comes from the loyal patients who already know your practice.

Many practices make the mistake of focusing only on gaining new patients, they fail to effectively address the need to retain those they already have.

The average practice loses between 15 to 20% of their patient base per annum. Yet only 7 to 8% will move out of your area each year.

One main reason why patients leave a practice is that the practice doesn’t stay in touch. If you don’t stay in touch with your patients, they will think that you don’t care, or other services you offer that may be of interest to them and their network of family and friends, and they won’t know why they need to come in for regular check-ups or to complete their treatment plan.

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