Podcasts by Owl Street Studio
At Owl Street Studio, we use the power of empathy, marketing, and design to help you solve the complex problems in front of your firm, agency, business, nonprofit, and practice.
By working together to dismantle the obstacles in front of you, we strive to build place for all of us.
Further podcasts by Brian Rawson
Podcast on the topic Marketing
All episodes
Starbucks Really Taps Into Your Emotional Needs from 2023-11-06T19:51:15
In this episode, we look at the connection between marketing and your emotional needs. Through the episode, we unpack how all businesses sell you an external need and an internal need, and we se...
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See, The Number Three Tells You What Groceries to Buy from 2023-10-19T18:56:38
In this episode, learn how we all use the number three to make sense of all the prices and buying decisions we face every single day. Plus, see the connection between prices and relativism, and ...
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Bud Light’s Controversy Connects to You from 2023-09-28T18:51:06
Learn what you and Bud Light have in common. In this episode, we examine Bud Light’s recent controversy to show how Bud Light is bound by the same social norms you are. Both you and Bud Light wo...
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You Choose What to Buy Based on Social Identity from 2023-08-18T01:12:23
Why do you buy what you buy? Why did you buy those shoes? Why those clothes? Why that computer? You might say you bought them because of the price or the features or the reviews, and th...
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See How We All Use Consumerism to Validate Our Identity from 2023-07-18T22:43:16
Why do you buy what you buy? What made you get that car? Why that toothpaste? Why that pair of shoes? Maybe you’ve never thought about it (which is ok), but we think about it all the time. Marke...
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Market Research Shouldn’t Include Race from 2023-01-22T21:53:13
In this episode of the Owl Street Studio Podcast, we share our thoughts and perspective on race and demographics. We discuss how we feel that demographics must talk about race, but that they sho...
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Demographics must be used with Empathy from 2022-12-29T02:51:32
In this episode of the Owl Street Studio Podcast, we discuss our approach to demographics. We talk through how we feel that demographics should only be used with empathy. We also share how we us...
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How Politicians Use Branding to Influence You from 2022-11-07T16:47:02
In this episode of the Owl Street Studio Podcast, we discuss the connection between politics and branding. Through this conversation, we unpack what branding really is, and we outline how p...
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Feelings and Emotions Create Every Price from 2022-10-07T16:26:20
In this episode of the Owl Street Studio Podcast, we discuss what actually has to come together to make a price a price. Through this conversation, we unpack how prices are made of two main comp...
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Can Marketing Stop Inflation? from 2022-09-10T02:52:29
In this episode of the Owl Street Studio Podcast, we discuss how our perceptions influence inflation. Through this conversation, we unpack how marketing is really just word of mouth, perceptions...
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How to Grow Team Diversity & Inclusion from 2022-05-09T16:09:21
In this episode of the Owl Street Studio Podcast, we talk about how you can grow team diversity and inclusion. We discuss how you can use a simple checklist to guide you through the self-reflect...
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Logo Design: 101 | Part 4 from 2021-04-04T18:48:38
To make a great logo, you have to know your art. You have to know how to use shapes, colors, typography, and layout to project your brand out into the world. Why? Because a logo’s whole purpose ...
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Logo Design: 101 | Part 3 from 2021-02-16T18:26:53
To make a great logo, you have to know your marketplace. You have you know the context that surrounds your logo. Why? Because a logo’s whole purpose is to identify and project your brand to your...
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Logo Design: 101 | Part 2 from 2020-12-05T18:28:39
To make a great logo, you have to know your brand. Why? Because a logo’s whole purpose is to identify and project your brand to your marketplace. And if your logo fails to do that, h...
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Logo Design: 101 | Part 1 from 2020-10-21T23:01:23
A logo’s purpose is to identify and project your brand to your marketplace. And if your logo fails to do that, how many new customers and clients do you really think you’re going to ...
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The Hidden Flaw in DIY Websites that Ruins Your Business from 2020-10-15T00:25:41
Now, you can design your own business website by dragging and dropping elements into a page layout. Platforms like Wix and Squarespace provide this web design freedom and access.
B...
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